Latest Posts

  • Viwomail Integration

    All The Excitement Of Video Is Now In Email

    Beyond • December 9, 2016

    It’s nice to write a blog where even the title is already packed full of excitement! It’s not always easy to convey the idea of excitement, even offline. Fortunately, nowadays we have tools at our disposal that can help us do almost anything. Take Benchmark, for example. We have offices all over the world with…

  • 5 Psychological Elements Of A High Performing Landing Page

    5 Psychological Elements Of A High Performing Landing Page

    Beyond • December 7, 2016

    Have you ever considered why one landing page converts while another doesn’t? Is it the color? Is it the headline? Could it be the offer? The truth is, it’s probably a number of things. But underneath all of the superficial changes you could make, there are a number of psychological principles that drive a much…

  • Plotting Your End-Of-Year Print Holiday Campaign

    Plotting Your End-Of-Year Print Holiday Campaign

    Beyond • December 2, 2016

    At the end of the year, does your company send out a holiday email marketing greeting or do you send in a print one? If you’re like most other companies, a graphic designer will squeeze in 30 minutes to whip out some template greeting that doesn’t look any different from the hundreds of other greetings…

  • How To Use SMM To Boost Email Subscription

    How To Use SMM To Boost Email Subscription

    Beyond • November 30, 2016

    Business activity almost seems to come to a halt during the holidays. It noticeably starts around the holidays and continues through New Year’s Day. But this is also a prime time for using behavior patterns to your advantage by using social media marketing to boost email subscriptions. Think about it. What are you doing when…