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Emailology

Why Are My Emails Going To The Spam Folder?

July 25, 2016

This is a question that has been asked for a very long time. I’m sure when asked, you’ll get the runaround or an answer that doesn’t feel satisfactory. This is because figuring out why an email went into a spam folder is like trying to solve a murder mystery with no smoking gun. First, we…

Emailology

How Many Emails Should I Send To My Subscribers?

July 22, 2016

Anytime I do a workshop or seminar, this is probably one of the number one questions I get. “How often should I send emails?” Well, it depends. How often do your subscribers want to hear from you? It is very important to send as often as your subscribers want to hear from you and not…

The Art of Nurturing Organic Email Content

The Art of Nurturing Organic Email Content

July 21, 2016

Every week or every month, you sit there in front of your email marketing campaign wondering what you’re going to send out this week. Email, the evolved version of a letter, is a far cry from the letters we would send each other up until about two decades ago. Now it’s all about emails and…

Emailology

How much time should I spend on my email marketing campaigns?

July 20, 2016

When you first signup for Benchmark Email, the header on the form says you can send your first email in 30 minutes. That’s true. However, that’s not necessarily how much time you can spend on every campaign. True to form with most marketing questions, the real answer is that it depends. It can range from…

Why You Should Have Audience Personas for Every Email Campaign

Why You Should Have Audience Personas for Every Email Campaign

July 20, 2016

Not a single person in your audience wants to be clumped into a data pool. We all want to be seen and understood as individuals – while marketers need to see people in terms of segmented data. The best of both can be achieved by creating audience personas. While an audience persona doesn’t get you…