Latest Posts

  • How Can I Use Email Marketing To Promote My Webinars?

    How Can I Use Email Marketing To Promote My Webinars?

    Emailology • September 30, 2016

    When a person registers for one of your webinars, it’s important to keep them engaged and interested so that the day in question is something that they look forward to. In other words, how you promote your webinar is very important. People tend to sign up for the webinar weeks in advance, but forget when…

  • How to Create A Series as a Part of Your Holiday Marketing

    How to Create A Series as a Part of Your Holiday Marketing

    Beyond • September 29, 2016

    Around December 1st, most companies will start planning their annual holiday email marketing campaign. For many, it’s going to just be a digital card that gets pushed on December 25th. What’s even more sad about this dismal effort to expose your brand during the most busiest time of the year is the total lack of…

  • Email Marketing Funnels: Two Ways You're Creating Blockades

    Email Marketing Funnels: Two Ways You’re Creating Blockades

    Beyond • September 28, 2016

    Few marketing managers see email campaigns as it’s own separate entity in need of full management. In fact, few companies, allow for a unique email marketing manager who can focus on just email marketing. In most cases, likely due to limited understanding of email marketing or lack of resources, email marketing is seen as a…

  • Why Are Birthday Emails Such An Effective Tool?

    Why Are Birthday Emails Such An Effective Tool?

    Emailology • September 26, 2016

    I have lived away from my family for seven years now. It doesn’t get easier, but it makes the times I do get to spend with them even more special. This year, it just so happened that I was able to be back in Chicago around my birthday. My grandma was so excited that she…

  • Creative and Personalized Birthday Email Campaigns

    Creative and Personalized Birthday Email Campaigns

    Beyond • September 22, 2016

    People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays, births, or special victories, there are certain milestones in your client or audience’s life that you should always be celebrating. As your company grows, though, this is harder to keep up with – except for…