Latest Posts

  • Benchmark Intern Kenneth Keller

    Intern Report with Kenneth Keller

    Beyond • January 20, 2017

    Kenneth Keller joined Benchmark for a few weeks this winter to intern and learn from the sales and marketing teams. Both teams enjoyed his presence and contributions. I asked him to share some of his thoughts on his experience. I figured it’d be a nice glimpse into life here at Benchmark. Andy Shore: What were…

  • English-NoLogo

    New Drag & Drop Editor Updates

    Beyond • January 17, 2017

    We’ve already introduced you to the Lean Journey that we are all undergoing here at Benchmark. It’s a process of eliminating waste and continuous improvement. In 2017, our goal is to increase the lean focus on our product. The first such example of that is the improvements we have made to our Drag & Drop…

  • 15 Ways To Grow Your Email List In 2017

    15 Ways To Grow Your Email List In 2017

    Emailology • January 13, 2017

    In 2017, like every year before it, your list is the lifeblood of your email marketing efforts. While your list is not a numbers game, it’s always quality over quantity, growth is an important part. We’ve all seen signup forms on most websites we frequent. Many of us have an inbox full of emails we…

  • Customer Engagement is the New Email

    Customer Engagement Is The New Email

    Beyond • January 11, 2017

    For many, just sending email to subscribers is missing the point. There is a person behind every email address and that is an important fact which cannot be forgotten. Email marketing is not the blasters of the world who may find ROI in the short term with low open rates, but a few big sales.…

  • Building Exclusivity Turn your Email Marketing into a VIP Destination

    Building Exclusivity: Turn Your Email Marketing Into A VIP Destination

    Beyond • January 5, 2017

    The ever brilliant Jacobin magazine, self-billed as Reason in Revolt, published a creative piece that looks at demographic exclusivity. Titled “Twenty-First Century Victorians,” writer Jason Tebbe examines niche group in society that lives in yoga pants and shops at health food stores. Just like the morally superior culture of the Victorian-era, this new group looks…