Latest Posts

  • Email Marketing Funnels: Two Ways You're Creating Blockades

    Email Marketing Funnels: Two Ways You’re Creating Blockades

    Beyond • September 28, 2016

    Few marketing managers see email campaigns as it’s own separate entity in need of full management. In fact, few companies, allow for a unique email marketing manager who can focus on just email marketing. In most cases, likely due to limited understanding of email marketing or lack of resources, email marketing is seen as a…

  • Why Are Birthday Emails Such An Effective Tool?

    Why Are Birthday Emails Such An Effective Tool?

    Emailology • September 26, 2016

    I have lived away from my family for seven years now. It doesn’t get easier, but it makes the times I do get to spend with them even more special. This year, it just so happened that I was able to be back in Chicago around my birthday. My grandma was so excited that she…

  • Creative and Personalized Birthday Email Campaigns

    Creative and Personalized Birthday Email Campaigns

    Beyond • September 22, 2016

    People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays, births, or special victories, there are certain milestones in your client or audience’s life that you should always be celebrating. As your company grows, though, this is harder to keep up with – except for…

  • How Can I Use Videos Effectively In My Emails?

    How Can I Use Videos Effectively In My Emails?

    Emailology • September 21, 2016

    Using videos in email marketing is not as simple as embedding a video. Unfortunately, some of the big names in email software, like Gmail and Outlook, do not support video playback within the email. However, there are some tips and tricks to not circumvent the video playback inability, but at the very least get attention…

  • The Art of “How-To” Videos for Your Email Marketing Campaigns

    The Art of “How-To” Videos for Your Email Marketing Campaigns

    Beyond • September 21, 2016

    It’s a commonly known fact that people hardly read anything anymore. If you want to grab someone’s attention, you’re going to need to throw in some pictures, wrap it in a pretty design, or feature a video. There’s no contest on which one of these has more traction when it comes to increasing followers, conversion,…