Latest Posts

  • Successful Promo Emails

    How Can I Create Successful Promotional Emails?

    Emailology • August 22, 2016

    A promotional email is intended to get your audience excited about something. You may have a new service or product to announce or you may just have excess inventory to get rid of. The bottom line is you’re looking to promote something that will bring traffic to your store and accomplish awareness or overall sales…

  • How do I make sure my emails are mobile friendly?

    How Do I Make Sure My Emails Are Mobile Friendly?

    Emailology • August 19, 2016

    How many of you start the day by waking up and then instantly start reaching for your phone (by reaching I mean if it’s not already under your pillow)? I know I do. Certainly the fact that our smartphones are such a huge part of our lives explains the data that shows that 56% of…

  • What are good tests to do on my campaigns before I send to my subscribers?

    What Tests Are Good To Run On My Campaigns Before I Hit Send?

    Emailology • August 18, 2016

    Tests like A/B testing can be invaluable to email marketers. However, A/B test is an umbrella term for when you are testing different elements within your email to compare and see which works better. But there are many things that you can test for in an email. Here are some good tests to perform before…

  • Things to Check Before Clicking “Send Campaign”

    Things to Check Before Clicking “Send Campaign”

    Beyond • August 18, 2016

    Rushed. Hurried. Frenetic. Those three words describe the state of the modern marketing manager, who is overloaded with responsibilities and deadlines. It’s a common state resulting from executives who expect results and over-promise expectations, without realizing the amount of detail and planning that goes into marketing. What you’re then left with is a hyperactive marketing…

  • Diversifying Email Personalities: The Weekly vs. The Digest

    Diversifying Email Personalities: The Weekly vs. The Digest

    Beyond • August 17, 2016

    The gods of marketing say it takes about seven encounters for a lead to agree to convert into a customer. The same holds true for email campaign: it takes multiple exposures for a reader to get on board. Getting on board looks different in an email campaign. For the email marketing world, getting on board…