Latest Posts

  • Email Campaigns: How to Run a Post-Transaction Follow-up

    Email Campaigns: How to Run a Post-Transaction Follow-up

    Beyond • August 25, 2016

    It’s a pretty glorious moment when a prospective consumer officially crosses the threshold and becomes a customer. Once you’re done celebrating the moment, let’s think “next step.” When you’ve gotten someone to trust you enough to give your product and brand a try, the next step is getting them to “rinse and repeat,” in other…

  • How Can a Nonprofit Raise Funds with Email Marketing?

    How Can a Nonprofit Raise Funds with Email Marketing?

    Emailology • August 24, 2016

    Almost every nonprofit knows the pangs of obtaining funds in order to operate or continue operating a nonprofit organization. Money or having funds allows an organization to operate and to operate a scale they would like to choose. The problem comes when trying to obtain those funds, it can be difficult to solicit or to…

  • The Art of Philanthropy in a Digital World

    The Art of Philanthropy in a Digital Email: Challenges & Solutions

    Beyond • August 24, 2016

    Non-profits have the hardest job of all: they have to get people to care and act altruistically. In an era of instant gratification and self-glorification, this seems almost impossible. Yet, this is where non-profits have an edge over other industries. A non-profit’s life blood is on brand and message building, which is where email campaigns…

  • Successful Promo Emails

    How Can I Create Successful Promotional Emails?

    Emailology • August 22, 2016

    A promotional email is intended to get your audience excited about something. You may have a new service or product to announce or you may just have excess inventory to get rid of. The bottom line is you’re looking to promote something that will bring traffic to your store and accomplish awareness or overall sales…

  • How do I make sure my emails are mobile friendly?

    How Do I Make Sure My Emails Are Mobile Friendly?

    Emailology • August 19, 2016

    How many of you start the day by waking up and then instantly start reaching for your phone (by reaching I mean if it’s not already under your pillow)? I know I do. Certainly the fact that our smartphones are such a huge part of our lives explains the data that shows that 56% of…