Series Posts: Emailology

  • 15 Ways To Grow Your Email List In 2017

    15 Ways To Grow Your Email List In 2017

    Emailology • January 13, 2017

    In 2017, like every year before it, your list is the lifeblood of your email marketing efforts. While your list is not a numbers game, it’s always quality over quantity, growth is an important part. We’ve all seen signup forms on most websites we frequent. Many of us have an inbox full of emails we…

  • How Should I Balance Branding & Sales During My Holiday Marketing Campaign

    How Should I Balance Branding & Sales During My Holiday Marketing Campaign

    Emailology • November 18, 2016

    We’re one week away from Black Friday and just after that is Cyber Monday. Then it’s another three-week sprint of holiday shopping. You should be in full email marketing sales mode, right? Yes … and no. Many businesses see their peak sales during the holiday season. Email marketing assists that. However, that’s only half of…

  • Why is the welcome email an important time to say thanks?

    Why Is The Welcome Email An Important Time To Say Thanks?

    Emailology • November 4, 2016

    The very first email campaign should never be the very first impression you give a subscriber. After all, for it to be opt-in email marketing and not spam, they need to have signed up to receive your campaign either via a form or in person. However, it is the first time they’ll get to engage…

  • How Can I Overcome Email Marketing Horrors?

    How Can I Overcome Email Marketing Horrors?

    Emailology • October 31, 2016

    You won’t hear it as much, but there are days in email marketing where it may seem like a Final Destination and everywhere you turn, there is some hair-raising event that might be the end of you. Things like sending an email in error or sending to the wrong list, large numbers of spam and…

  • Why Are Email Marketing And Surveys A Freaky Good Combo?

    Why Are Email Marketing And Surveys A Freaky Good Combo?

    Emailology • October 25, 2016

    It’s been said many times on this blog, in our webinars and other discussions about the benefits of email marketing, but we’ll say it once more: the expected ROI for email marketing is $40 for every $1 spent. A big reason for that is how connected to email your subscribers already are in the first…