Latest Posts

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    New Drag & Drop Editor Updates

    Beyond • January 17, 2017

    We’ve already introduced you to the Lean Journey that we are all undergoing here at Benchmark. It’s a process of eliminating waste and continuous improvement. In 2017, our goal is to increase the lean focus on our product. The first such example of that is the improvements we have made to our Drag & Drop…

  • 15 Ways To Grow Your Email List In 2017

    15 Ways To Grow Your Email List In 2017

    Emailology • January 13, 2017

    In 2017, like every year before it, your list is the lifeblood of your email marketing efforts. While your list is not a numbers game, it’s always quality over quantity, growth is an important part. We’ve all seen signup forms on most websites we frequent. Many of us have an inbox full of emails we…

  • Customer Engagement is the New Email

    Customer Engagement Is The New Email

    Beyond • January 11, 2017

    For many, just sending email to subscribers is missing the point. There is a person behind every email address and that is an important fact which cannot be forgotten. Email marketing is not the blasters of the world who may find ROI in the short term with low open rates, but a few big sales.…

  • Building Exclusivity Turn your Email Marketing into a VIP Destination

    Building Exclusivity: Turn Your Email Marketing Into A VIP Destination

    Beyond • January 5, 2017

    The ever brilliant Jacobin magazine, self-billed as Reason in Revolt, published a creative piece that looks at demographic exclusivity. Titled “Twenty-First Century Victorians,” writer Jason Tebbe examines niche group in society that lives in yoga pants and shops at health food stores. Just like the morally superior culture of the Victorian-era, this new group looks…

  • Get Intimate: New Year’s Resolutions That Spark Connections

    Get Intimate: New Year’s Resolutions That Spark Connections

    Beyond • January 3, 2017

    Now that the holiday season is over, it’s time for marketers to look forward to the year ahead. Last year we threw out a game plan for how to approach your year-long marketing campaign. This year, we’re going to try something different; we’re going to look at how you can think differently about email marketing…