Email marketing is considered as one of the most cost-effective and online marketing strategies for business owners today, and for good reason. It isn’t only practical, but it’s also a game-changing strategy that can lead to amazing results.

Several reasons why email marketing is so popular is because of the plethora of advantages you get, such as:

  • Building relationships with new prospects
  • Attractive new leads; and
  • Encouraging loyalty from old and new customers

With that said, it’s crucial to do email marketing right if you want to achieve ‘drool-worthy’ results. But how do you do that?

Before we go into how to do email marketing effectively, we’ll need to understand its significance as a part of your marketing mix.

A Closer Look at the Statistics

A couple of months back, WordStream published a detailed post sharing the figures on email marketing and the crucial part they play in driving your business to success.

We’re hoping these numbers will convince you to jump on the email marketing bandwagon::

  • Email marketing is considered as the number one tool for customer retention according to a poll conducted among retail professionals last 2016. Social media marketing falls at a close second.
  • Compared to other promotional emails, Welcome Emails have shown to create amazing results. They generate at least 320% more revenue, earning your business tons of money with just ONE email.
  • Email subscribers spend 138% more on online purchases than people who don’t get emails.
  • QuickSprout shares how email subscribers are 3 times more likely to share your content on social platforms than leads from other marketing channels.

Of course, there are other things that contribute to making your digital presence a success, such as good fast hosting, optimized user experience, and eye-catching web designs. But without including email marketing in that mix, you’re basically saying ‘no’ to getting new leads and increasing conversions.

10 Successful Email Marketing Campaigns and Why They Worked

10 Email Marketing Campaigns That Produce Crazy Results and Why

We’re 100% sure you’re subscribed to at least one email newsletter right now. And if you’re a fairly active web surfer, you may even be getting about 5 to 10 different automated emails a day.

And we’re also sure you probably delete most of them without a second glance.

But every now and then, you get an email that’s so good that you read it, share it, and recommend it to your friends. What they all have in common is their ability to achieve their own unique goals, whether it’s get more sales, attract site visits, or get feedback from you.

Below, you’ll find a few examples of the email marketing strategies used by the best in the business, and why they work:

1. Grammarly

Grammarly email

Why it works:

  • Leveraging on social media proof convinces people that what you have to offer is worth their time and money.
  • Using a limited-time offer (i.e. products with expiration dates) creates a fear of missing out for readers.

At the top of our list of email marketing giants is none other than Grammarly. They make use of a unique and effective combination that really gets the results they want.

People naturally trust peer reviews more than company sales copies. And paired with their limited-time discount, they end up with a convincing and engaging email marketing strategy.

2. UncommonGoods

UncommonGoods email

Why it Works:

  • They use the Urgency Principle to get people to buy from them as soon as possible.
  • Color selection appeals to the reader’s emotional side, which is appropriate because Mother’s Day is a holiday with heavy emotional ties for readers.

One brand that really knows how to play the ‘sense of urgency’ card is UncommonGoods. As a popular online destination for customers looking for unique items, they also have an impressive email marketing strategy that compels readers to take action now.

A lot of the rational decision-making flies out the window every time we’re faced with anything urgent. This is what makes the Urgency Principle a powerful tool to have in your marketing arsenal.

3. Bonobos

Bonobos email

Why it Works:

  • Interactive experience encourages people to engage with the email.
  • Discount offer convinces readers they’re getting a deal.
  • It creates a sense of urgency with a text that says ‘Last Day’.
  • Simple and straightforward design.

People love anything interactive, so why not offer that in your emails? Bonobos, an online retail brand, sends out emails that encourage engagement and combines it with a sweet deal and a time constraint. It’s a great way of hitting, not just two, but three birds, with one stone.

4. PayPal

PayPal email

Another popular brand that specializes in building quality bonds with consumers is PayPal. As one of the largest payment processing companies in the world, they really bring their A-game when it comes to email marketing.

Why it Works:

  • Good email structure and design.
  • A great deal of the content and imagery aim to appeal to readers on an emotional level.
  • In Marketing Psychology, blue is often associated with feelings of security and trustworthiness.

5. jetBlue

jetBlue email

Why it Works:

  • The conversational approach, complete with playful banter, immediately puts you at ease with the brand.
  • Good graphic design that’s straight forward and eye-catching at the same time.
  • Clear Call-to-Action. Having multiple CTAs can be confusing for some readers, discouraging them from engaging with your email.

6. Canva

Canva email

Why it Works:

  • Prompts the reader to take action immediately.
  • Clear Call-to-Action.
  • Simple, straightforward design.
  • Interactive email encourages customer engagement.

7. LinkedIn

LinkedIn email

Why it Works:

  • Highlights a more human connection through a Live Demo, making the email sound personable to readers.
  • Inclusion of an actual picture of an employee builds more trust with the brand.
  • Clear Call-to-Action, which can be seen at the top and middle part of the email.
  • The goal of the email is also clear and written in a short and succinct manner.

8. BuzzFeed

BuzzFeed email

For entertainment websites like BuzzFeed, the main goal is always to catch and keep people’s attentions. Also, knowing who your readers already are helps you to better tailor the content that you send them.

Why it Works:

  • The type of content shared is something everyone can relate to. This means the emails have a higher chance of attracting engagement because the content is relevant to readers.
  • Short and simple emails are often a refreshing change for people who are used to getting bombarded with long-form content.
  • Eye-catching headline catches readers’ attentions.

9. Dropbox

Dropbox email

Here, we’re taking a look at one of Dropbox’s retargeting email. After some time, it’s normal for some customers to forget that you’re brand is there. Retargeting is how you put yourself in front of them again. So, it’s important to be as convincing as possible.

Why it Works:

  • Fun graphics paired with soft colors is also a good approach in retargeting emails as opposed to aggressive ‘come back to us’ messages.
  • Reminds customers of what they have to offer, which in this case is ease of use and accessibility.
  • Offers a refresher course for people who may still be interested but aren’t sure if they still know how to navigate around the tool.

10. Twitter

Twitter email

The approach Twitter takes in this email is to advertise their social media proof. Sharing content from other people and businesses who are also using their platform accomplishes multiple goals. By showing you content that’s relevant to you and from people you follow makes you more likely to engage with or share that content.

Why it Works:

  • Content updates from people your readers are following, or from famous influencers in that field, encourages user engagement.
  • The focus is clearly centered on content, which is appropriate for social media platforms since they deal mainly in content marketing and user experience.

Email Marketing is not an option – It’s a necessity

Even with all the new marketing technologies available to business owners and digital marketers today, email marketing is still among the most effective tactics we can use. They play a huge role in growing your business and getting you the sales and leads you’ve always wanted.

Different emails are used for different reasons. It’s important to know what you want to get out of each email you send out, whether it’s shares, site visits, or sales. The more you clarify the goals of your email marketing campaign, the more you can mold the content and design to meet those goals and reap the most results!

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

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