8/3/18: Weekly Clues for the Clueless Email Marketer Digest

Reading Time: 2 Minutes Beyond

Well, folks, we’ve officially got a week in the books for Clues for the Clueless Email Marketer!

For these first five mini-episodes, focused on growing your email list.

These topics included why your email list is so important and why you should put effort into growing that list. Then we began looking at the individual touchpoints where you should be trying to build your list and some practical strategies for doing so.

Introducing Clues for the Clueless Email Marketer

Welcome to our new podcast! We’ll be releasing daily mini episodes (minisodes) each weekday aimed at the Clueless Email Marketer. After all, we’re all clueless until someone clues us in!

In this first episode, we introduce the podcast and start a conversation on the importance of your email list and why you need to focus on growing your list.

Growing a List: Homepage

We kick off our series of conversations about how to grow your email list by focusing on the most obvious starting point: your homepage. Do you know where you should place a signup form on your homepage? You will after these 5ish minutes!

Growing a List: Your Blog

Your blog is one of the best SEO tools for your business. It’s going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.

Growing a List: Other Website Pages

We continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you’re not missing opportunities to grow your list.

Growing a List: Social Media

Email marketing and social media aren’t an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

Content & Social Networking Manager

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