Most Recent Posts

  • Finding Your Target Audience

    Finding Your Target Audience

    Practical Marketer • September 12, 2017

    I’m sure every single one of us has complained about too many emails in our inbox. We agree to sign up for a list to get a discount, but have no need for additional purchases with that brand and do not continue to see value in being subscribed. Maybe you tried to win a giveaway…

  • How To Set & Achieve Your Email Marketing Goals

    Practical Marketer • August 4, 2017

    In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without understanding the goal for it. What are you…

  • Automation Fridays

    Join Us for Automation Fridays

    Practical Marketer • August 4, 2017

    Automation is the next frontier of email marketing. Thankfully, automation technology has reached a point where it is accessible to the masses. Automated customer journeys need not look like a toddler hurled a handful of spaghetti at a wall. Automation can be simple, straightforward and easy to build. The best news is: we’re here to…

  • Awesome Ways to Grow Your Email List with Facebook and Snapchat

    Practical Marketer • July 24, 2017

    It’s a question older than email marketing itself: How do I grow my contact list? Your list is one of the most valuable assets to your company. No matter the communication channel, you own your list. Nobody can take that away from you. With a return on investment for Email Marketing of $45 for every…