Most Recent Posts

  • The Deliverability Formula

    The Deliverability Formula: 5 Steps to Reach the Inbox

    Practical Marketer • November 9, 2017

    Getting to your subscribers’ inbox is as simple as hitting send, right? Yes. More accurately, yes, but… There are a few steps that come into play before that happens. If done correctly, then it is as simple as hitting send. The Deliverability Formula: 5 Steps to Reach the Inbox Our team of experts has compiled…

  • Automation Pro Has Officially Launched

    Automation Pro Has Officially Launched

    Beyond • November 3, 2017

    It’s called “Beta,” because there’s going to be a better (said with a Boston accent) version when all is said and done. At least that’s the case with Automation Pro. We’ve tested and retested, listened to your feedback and are thrilled to see Automation Pro operating in its full glory. What Is Automation Pro? It’s…

  • Prepare Your Email Marketing For The Holidays

    Prepare Your Email Marketing For The Holidays

    Product & Design • November 2, 2017

    Tis the season… …for beginning your holiday email marketing, that is. I know, I can’t believe it’s that time of year already either. Especially since it’s been 100 degrees here at Benchmark HQ all week. Even if you’ve already begun your holiday planning or have a strategy in place, we’re co-hosting a webinar that will…

  • Lenny Award Best Employee Training

    The Lenny Award for Best Employee Training Goes to … Benchmark!

    Beyond • October 5, 2017

    Benchmark was just honored with “Best Employee Training” at the 2017 Lenny Awards from Litmos. We are thrilled as can be for this recognition. Our training team works tirelessly to ensure that everyone here at Benchmark is prepared to offer top notch customer support. They also write and maintain our FAQs, which are a valuable…

  • Finding Your Target Audience

    Finding Your Target Audience

    Practical Marketer • September 12, 2017

    I’m sure every single one of us has complained about too many emails in our inbox. We agree to sign up for a list to get a discount, but have no need for additional purchases with that brand and do not continue to see value in being subscribed. Maybe you tried to win a giveaway…