Most Recent Posts

  • Practical Strategies for List Segmentation & Automation Pro

    Practical Strategies for List Segmentation & Automation Pro

    Practical Marketer • March 16, 2017

    List segmentation with email automation is the best way to send targeted, relevant content to your customers that will create a feeling of personalization for each individual subscriber. Being able to follow-up with subscribers based on their interactions with your email campaigns and website while combining that with list segments, creates multiple levels of personalization…

  • Benchmark TRUSTe Certified

    Benchmark is Proudly TRUSTe Certified

    Beyond • March 8, 2017

    There are certain emails you receive that make your day. This was one of them: Congratulations! After a thorough assessment against TRUSTe’s Certification Standards, TRUSTe has certified the privacy practices and statement for Benchmark Internet Group. This is not an effort we took lightly and are thrilled to see those words on the page. What…

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…

  • What Is A/B Testing?

    What Is A/B Testing?

    Beyond • February 10, 2017

    There are practical strategies built into most ESPs of which many marketers are not taking advantage. One such strategy is A/B Testing. What this strategy does is give you a window into the minds of your subscribers and see how they are most likely to engage with your email campaigns. Probably the most common A/B…

  • 2 Ways to Use Automation Pro

    2 Ways to Use Automation Pro: Onboarding & Conversions

    Practical Marketer • January 23, 2017

    Automation Pro is here! Simply put, it’s the clear solution to create quality, ongoing customer engagement. With the launch of Automation Pro, we’ve built in a handful of templates that demonstrate practical strategies that any marketer can execute. In this post, we’ll focus on two of them and provide some real-life examples of what can…