Most Recent Posts

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…

  • What Is A/B Testing?

    What Is A/B Testing?

    Beyond • February 10, 2017

    There are practical strategies built into most ESPs of which many marketers are not taking advantage. One such strategy is A/B Testing. What this strategy does is give you a window into the minds of your subscribers and see how they are most likely to engage with your email campaigns. Probably the most common A/B…

  • 2 Ways to Use Automation Pro

    2 Ways to Use Automation Pro: Onboarding & Conversions

    Practical Marketer • January 23, 2017

    Automation Pro is here! Simply put, it’s the clear solution to create quality, ongoing customer engagement. With the launch of Automation Pro, we’ve built in a handful of templates that demonstrate practical strategies that any marketer can execute. In this post, we’ll focus on two of them and provide some real-life examples of what can…

  • Benchmark Intern Kenneth Keller

    Intern Report with Kenneth Keller

    Beyond • January 20, 2017

    Kenneth Keller joined Benchmark for a few weeks this winter to intern and learn from the sales and marketing teams. Both teams enjoyed his presence and contributions. I asked him to share some of his thoughts on his experience. I figured it’d be a nice glimpse into life here at Benchmark. Andy Shore: What were…

  • English-NoLogo

    New Drag & Drop Editor Updates

    Beyond • January 17, 2017

    We’ve already introduced you to the Lean Journey that we are all undergoing here at Benchmark. It’s a process of eliminating waste and continuous improvement. In 2017, our goal is to increase the lean focus on our product. The first such example of that is the improvements we have made to our Drag & Drop…