Most Recent Posts

  • Newsletter Templates

    This is What Happens at the Heart of Excellent Newsletter Templates

    Practical Marketer • May 17, 2017

    For many, the gateway to email marketing is via the newsletter. It’s a type of campaign that almost everyone understands and sees in his or her inbox each and every day. In fact, newsletters top the list for types of email campaigns used. According to Pardot, 66% of email marketers send newsletters, followed by promotional…

  • Benchmark Email PieSync Integration

    Benchmark Email PieSync Integration

    Beyond • May 12, 2017

    Any marketer worth their salt knows, or is willing to search for, the tools they need to make them the best at what they do. If they’re practical, like we know the marketers who choose Benchmark are, then they find a way to integrate those tools whenever possible. Introducing the Benchmark Email PieSync Integration Enter…

  • Benchmark CRM

    Get a Sneak Peek at Benchmark CRM

    CRM • April 26, 2017

    No matter the level of experience, a practical marketer knows to find the right tool for every task. As email marketing evolves into customer engagement, having a CRM has become an integral part of connecting with customers and leads on a more personal level. That’s why we have been hard at work to create Benchmark…

  • Mistakes To Avoid in Email Marketing Automation

    Mistakes To Avoid In Email Marketing Automation

    Practical Marketer • April 14, 2017

    I am of the first generation to really have grown up with cell phones. Actually, I’m probably just older than that generation but play along for the sake of my point (and feelings). I’m very familiar with using my smartphone and am often guilty of it being seemingly attached to my hands. Due to advancing…

  • Practical Strategies for List Segmentation & Automation Pro

    Practical Strategies for List Segmentation & Automation Pro

    Practical Marketer • March 16, 2017

    List segmentation with email automation is the best way to send targeted, relevant content to your customers that will create a feeling of personalization for each individual subscriber. Being able to follow-up with subscribers based on their interactions with your email campaigns and website while combining that with list segments, creates multiple levels of personalization…