Most Recent Posts

  • A Flawed, Misleading Unsubscribe Service

    Beyond • June 23, 2017

    Have you ever glanced at a friend or family member’s phone or computer and been shocked at the number of unread emails in their inbox? I may be far too neurotic not to zero-out my push notifications in my inbox, but I know I’m in the minority. Most people receive so much email on a…

  • Brand Story

    What You Need to Know About Creating a Brand Story

    Practical Marketer • June 5, 2017

    Once upon a time… It’s the start of every great story, right? Each business has an origin story of its own. A reason why a business was started and what solution they sought out to fix for people. We all understand the trials and tribulations businesses face as they grow and evolve. Companies learn from…

  • SPF Records

    Protect Your Brand with SPF Records

    Practical Marketer • June 5, 2017

    At 32, and in a long-term relationship, I seldom get a quiet night alone. On those rare occasions, I usually order in. Cooking for one isn’t too much fun. Inevitably, the pizza delivery person will knock. Everytime, without fail, I will peek through the eyehole to see who is at the door even though I’m…

  • Inbox Checker

    Save Time & Look Good with Inbox Checker

    Practical Marketer • June 5, 2017

    Raise your hand if this scenario sounds all too familiar to you: You’ve put in the time to craft the perfect email campaign. You’re sure that the design and copy will combine to create engagement and makes sales. Because you’re a practical marketer, you want to send a test email. You even know you should…