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Download Our Email Marketing Manual for Diet & Nutrition Businesses

Beyond • March 30, 2012

It won\'t always be swimsuit season, but that doesn\'t mean people aren\'t attuned to what\'s going on around their waistline. Diet and nutrition has become a topic of prime importance around America, whether a person is battling obesity or learning how to eat Gluten free. But with a rise in demand comes an increase in competition: how can diet and nutrition industry business owners reach new clientele and boost their bottom line? We\'ve got the recipe for business health at Benchmark Email. Benchmark Email\'s manual for these business owners, Email Marketing for Nutrition & Diet Businesses, will teach you how to identify new clients, grow your subscriber list, interpret key metrics and turn a profit - all at a lower cost than any other advertising method! Our expert designers, programmers and writers will help craft a campaign that will meet and exceed your online marketing targets efficiently and effectively, so that when people are starting to consider spending some time in a bathing suit, they\'ll know exactly which business to turn to to help them reach their health goals. Our up-to-the-moment guide will share key industry statistics and techniques for success, and can be read online or downloaded as a PDF for your convenience. Benchmark Email has more than 70,000 satisfied clients who rely on their online marketing prowess - become one of the team, today! For more guides and manuals, check out our email marketing manual page.


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Download Our New Email Marketing Manual for Franchises!

Beyond • March 20, 2012

Whether you bought the New Cold Stone Creamery in town or you opened up a McDonald\'s ages ago, as a business owner you must realize how important it is to meet the customer where they are: online. But leveraging a corporate brand with a local identity can be tough, so what\'s the best way to reach out to your community? Benchmark Email can help you figure out how to bring more people to your franchise location and boost your bottom line. At Benchmark Email, we know how to access everyone - from the grandmother treating a child to an ice cream to the teen looking for an afternoon treat - and we\'ll share how in the form of a marketing manual specifically tailored to the franchise industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Our Email Marketing Manual for Franchises is a free, fully researched PDF on email best practices. We hope you will take the time to download this guide or read it directly from our website. For more guides and manuals, check out our email marketing manual page.


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Free Email Marketing Manual for the Pet & Veterinary Industry

Free Email Marketing Manual for the Pet & Veterinary Industry

Beyond • February 22, 2012

The pet and veterinary business does everything from providing us with the joy of a new healthy puppy to making sure livestock is fit for consumption, and the innate industry variety makes it difficult to reach out to customers efficiently and effectively through traditional forms of advertising. So how can a pet and veterinary owner reach out to their customer base without leaving anyone behind? Benchmark Email can help round up your whole customer base to increase your profitability and boost your bottom line. At Benchmark Email, we know how to access everyone from the multi-herd rancher to the little old lady with a cat up a tree - and we\'ll share how, in the form of a marketing manual specifically tailored to the pet and veterinary industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Pet & Veterinarian Email Marketing is a free, fully researched PDF on email best practices, and we hope you will take the time to download this guide or read it directly from our website. For more guides and manuals, check out our email marketing manual page.


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Free Downloadable PDF for the Grocery Business!

Beyond • February 13, 2012

If the first place you notice a cost of living price hike is the the pump, then the second place is in the aisles of your local grocery store. Food prices are on the rise, creating a customer need to get the most bang for their buck. But how can grocery store owners - from \"Ma and Pop\" shops to bulk retailers list CostCo - keep consumers aware of their deals and promotions? Benchmark Email can help you whip your consumer communications into shape. Between texting your friends about the most recent episode of \"Hell\'s Kitchen\" and posting a mealtime accomplishment to Facebook, you know that your kitchen and social networks are intertwined. Why not help customers experience that same connectivity with your grocery business? At Benchmark Email, we know how to access everyone, from artisinally-minded foodies to the lunch-packing mom of three, and we\'ll share how in the form of a marketing manual specifically tailored to the grocery industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Grocery Email Marketing is a free, fully researched PDF on email best practices. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can\'t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Free Email Marketing PDF for Manufacturers and Distributors!

Free Email Marketing PDF for Manufacturers and Distributors!

Beyond • January 31, 2012

Manufacturing and distribution is one of the oldest American industries, and one that has long relied on no-frills, need-based marketing and promotional strategies. But at a time when the sector is becoming ever more competitive with foreign and national businesses, it\'s important to know how to retain old customers and add news ones while growing your bottom line and not over-investing in promotional efforts. So how can manufacturing and distribution businesses increase profits, add clients and put more modern modes of marketing into action without breaking the bank? Benchmark Email will show you the answer in the form of our newest guide: Manufacturing and Distribution: Building a Successful Email Marketing Presence. Our online promotional system for manufacturing and distribution companies employs state of the art technologies to grow (or begin!) your email subscriber list, segment your audience, provide custom content, test your efforts to fine tune the effectiveness of your campaign and boost your profits with the highest return on investment available in modern marketing. Whether your business chooses to fully delegate your email marketing campaign to Benchmark Email, or retain some of the day-to-day tasks with our DIY method, you\'ll be amazed at all the opportunities for growth this system has to offer. Read or download our easy-access PDF to learn more about this unmatched marketing medium today, and for more guides and manuals, check out our email marketing manual page.


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New Email Marketing Manual for Party Supply Businesses

New Email Marketing Manual for Party Supply Businesses

Beyond • December 19, 2011

When times are tough, it\'s even more important to keep your chin up, enjoy good friends, good food and good times. Party supply operations are more important than ever, and a great source of fun, from your child\'s next birthday party to the wedding on your calendar for this coming spring. With such diverse business units and individual needs, how can a party supply store - small or large - reach the clientele best suited to their operations? Email marketing allows businesses to reach out to a greater number of clients with more specifically targeted sales information at a lower price point than traditional advertising methods. After years of providing exemplary service to party supply retailers across the country, Benchmark Email has just released its first industry-oriented guide, Party Supply: Serious Email Marketing Results in a Fun Business, to help you get your online promotional efforts off the ground. We can show you how to reach new customers, build your subscriber list, tailor your efforts to specific group segments - all with the grand finale of an elevated bottom line. Learn about how Benchmark Email can help you become the best business in your market by allowing us to help make your online presence boom. Benchmark Email is superlative in its field for providing the most efficient, effective and expert email marketing techniques in the industry. Our professional media concierges will help guide your email marketing newsletter campaign beyond your goals and into even greater success. Start by reading this free, downloadable PDF guide about email marketing for the party supply industry. Benchmark Email has more than 70,000 satisfied users across the world, and we can\'t wait to add you to the list. In the words of famous 80s icons Wayne and Garth: \"Party on!\" For more guides and manuals, check out our email marketing manual page.


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New Email Marketing Manual for the Fitness & Health Industry!

New Email Marketing Manual for the Fitness & Health Industry!

Beyond • December 8, 2011

Fitness goes beyond the weight room, encompassing diet, mental health and wellness, sports activities and healthy living, among others, and there are plenty of people looking for a new way to get in shape (now that Thanksgiving\'s over). How can fitness industry professionals tap the market of burgeoning fitness fanatics? Benchmark Email knows how to get your online communications and marketing into shape! These days, everyone is on-the-go. When you walk into a fitness facility, people are listening to music and checking email as they conquer the stair climber. It\'s important to know where to meet your audience, and in this case it\'s on the Web. At Benchmark Email, we know how to engage everyone, from yogis to strongman competitors, and we\'ll share how in the form of a marketing manual specifically tailored to the fitness industry. Our dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way - all with an attractive price tag. Fitness: Shaping Up Your Business through Email Marketing is a free, fully researched PDF on email best practices for the fitness and wellness industry. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources on the net, and we can\'t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Benchmark Releases New Email Marketing Manual for Consultants

Benchmark Releases New Email Marketing Manual for Consultants

Beyond • December 5, 2011

Business environments are always fluctuating, but no more so than at present; it\'s important to recognize the limitations of your own business acumen and have the foresight to call in professional consultants when you know you need them. But with such a saturated market, it\'s hard for consulting agencies to create avenues of access and reach new clients. That\'s where Benchmark Email comes in. Their comprehensive Guide to Email Marketing for the Consulting Sector contains the most recent strategies for reaching out to new clients and staying in contact with old ones while growing your business. And the best part? It\'s affordable, so more of the bottom line stays in your business\' back pocket. Benchmark Email\'s dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way. So why not get started today? Email Marketing for the Consulting Sector is a free, fully researched PDF on email best practices, which you can download today or read directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can’t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Emotional Marketing: Reaching the Consumer’s Motivation

Emotional Marketing: Reaching the Consumer’s Motivation

Beyond • November 17, 2011

We\'ve long posted on the importance of ROI in email marketing campaigns, and the avenues of implementing metrics and analyses to optimize social media and email advertising goals. However, there\'s another aspect of marketing not so easily quantifiable by click-through rates and impressions: emotions play a major role in encouraging a consumer to perform an action or develop brand affinities. As a recent article from Fast Company called Ramping Up the Emotional Side of Marketing points out, \"How do you measure a kiss? And how many kisses lead to a marriage? ... Those instantaneous, irreplaceable moments when an authentic connection occurs, the one that grows an already deepening relationship ...\" - these are the real metrics for success, no matter what you\'re marketing and how. And it\'s as true for digital advertising as for traditional print and broadcast media. Innovative businesses get it: consumers are best reached when incited to emotional involvement. Look at then-Senator Barack Obama\'s 2008 Change campaign, which relied on grass roots rhetoric from the people, for the people and by the people to (dare we say) exploit the population\'s gut desire to hope. The Christian Children\'s Fund and animal rescue infomercials were exploiting our heartstrings long before the digital age, relying on basic imagery of the less fortunate and vulnerable to reach our consciences and pocketbooks. The new wave of marketing, tuckered out from talk of ROI, open rates and less-than-exact analytics, has added emotional involvement back into the advertorial mix. As it turns out, a little bit of authenticity still goes a long way. A study out of the University of Minnesota on forecasting and backcasting emotions reveals that a person is more positively affected by an ad if it first invokes their feelings instead of leading with a selling point. According to their research, \"a person who sees an ad for a Caribbean cruise in the dead of winter would expect to enjoy the trip more (and thus be more likely to make a purchase) if an advertiser’s copy read, \'Winter getting you down? ...Wouldn\'t a sun-filled tropical vacation help? Book one today,\'\" than if the advertiser initiated the campaign with an immediate call to action. The study shows that people make many decisions based on their emotional investment in the outcome, and that by playing to consumers\' future goals and feelings, marketers can increase their influence and traction. In short, set the hard sell aside and go straight for the soft underbelly of consumer motivation. So how can marketers gain more traction with consumers’ feelings? Start with the five main emotional factors that should be taken into consideration: fear, guilt, greed, pride and love. Engage these emotions through stories, videos, imagery, testimonials with current happy clients or someone within the company; speak from the heart in your copy, cold calls and customer service; help build your business around a genuine connection with your clients. However, bear in mind that it\'s very important never to sacrifice realistic attitudes and authenticity for emotional appeal. The other edge of the sword when you’re playing to human emotion is that you open your business up to instinct. The savvy consumer can smell a rat coming from a mile away. If you\'re still not sold, take it from the advertisers who do emotional marketing best: Hospitals. The New York Times documented a campaign for prostate cancer surgery at Mount Sinai Medical Center in Manhattan that seemed to rely more on emotional impact than factual assurance. Using superlative language like \"highest cure rates\" and \"lowest risk of side effects,\" the ad - like many cancer awareness ads - plays heavily on consumer fear of the disease. Vague and anecdotal evidence is acceptable for nonprofit medical centers, which are not held to the same statistical standards as medical science and research organizations, but the ad does imply that \"choosing a particular hospital could be the deciding factor in whether a cancer patient lives of dies,\" says Dr. H. Gilbert Welch, a medical professor at the Dartmouth Institute for Health Policy and Clinical practice. According to the federal government, this sort of advertising is legal. But therein lies the problem. The laws around emotional marketing may be black and white, but the ethics? Those are pretty gray.


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Social Media: What Comes First: The Impressions or the Profits?

Beyond • November 9, 2011

When social media came to the table in 2005, marketers flew into a frenzy trying to create monetization avenues and figure out how to take the most from the opportunity, all while developing new web presence for their business units. Budgets shifted to compensate for potential ad revenue. Full time in-house roles were created solely to oversee day-to-day Facebook and Twitter account posts. Consulting, marketing and tech firms all scrambled to create analytics able to make sense of - and justify - these new online marketing spends. It\'s been six years, and what we do know is that the state of play has undergone a serious paradigm shift. But the jury is still out on the justification: what is the actual return on investment for social media campaigns? The first issue is that analytics have lagged behind technology. Social media is still a neophyte in the marketing arena, and has been indulged in the way most youths are: the future is bright, the possibilities seem endless in such uncharted territory and experimentation has been highly encouraged. Combine that wide-eyed wonder with the meta-nature of digital goods, and the result is social media budgets feel more like monopoly money than real dollars and cents. The second problem has to do with the qualitative modes of evaluation for existing analytics: What is the return on investment for a \"Like\"? When a company creates a viral video, how does a million YouTube views translate to profits? In a space defined equally by innovation and transience, companies are unsure of their objectives: a 2010 study by Internet Retailer Magazine found that 74 percent of businesses wanted social media to drive traffic to their websites, while only 56 percent wanted to use social media to increase sales. In essence, impressions are suddenly more prized than profits in a digital environment. Not that marketers are not trying to develop more accurate methods to capture the impact of their social media campaigns. Early this year, Facebook announced a new \"People Talking About\" metric meant to quantify user behavior with hard numbers. Other metric tools, like DX Social from Data X, are aimed at teasing out the spurious relationships between social media ads and consumer engagement; and the 20-year-old customer relationship management agency Merkle has developed technology to combine a company\'s extant client information with their Facebook interactions, allowing businesses to eventually determine a recipe for successful viral campaigns. But until that time comes, they opt to continue and even increase investments in social media advertising: a recent study from EMarketer projects that 3.1 billion dollars will be spent for these campaigns in 2012. The good news? According to Adweek reporter Erin Griffin, while the formula for viral success is still in its beta stages, it is also close enough to being correct that businesses can more or less identify what it will take to create a potentially sticky campaign. It\'s also clear that no matter what else you do, volume matters - and people value bonuses over brand. Give a consumer a steady stream of coupons and offers and they will continue to patronize your Fan Page. Finally, there is a comfortable similarity between the traditional marketing funnel and that of social media, from reach to engagement, followed by action and next sharing and advocacy. But understanding what all that sharing and advocacy means in real money? We’re not talking monopoly money any more: this is a whole new game, with its own set of rules.


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