Remember earlier this year when McDonalds started that #McDStories hashtag that had everyone reminiscing about pink slime, more than chicken in their nuggets, and kitchen critters? Harnessing technology can have great marketing potential in the right hands, but a simple mistake can be epically embarrassing for a brand. In Illinois last year, the idea to put a QR code on a highway billboard somehow passed through the marketing team at Volkswagen and made it into fruition. As most of the world can see how this might be a dangerous idea and a waste of money for VW, QR codes work best in places viewers can reach- safely. HTC failed big time when they released a video to promote its newest phone. In conjunction with Funny or Die, they created a satirical video, which ended up insulting the intelligence of their customers. They pulled this and all associated videos a few days after their launch. Lattice Engines has compiled some of the most memorable marketing #fails, along with tips to avoid these potential pitfalls, in the infographic below. These examples show that new technologies require new training, and marketing should be left to the professionals.
As we move into 2014, the workplace is experiencing a BYOD (Bring Your Own Device) explosion and it is only expected to continue to grow. What is driving the BYOD boom? What does it mean for the workplace? What are the potential benefits and risks? As devices get smaller and more affordable, more people are carrying PCs in their pockets and bags, so much so that it is predicted that over one third of organizations will stop providing devices to their employees by 2016. When asked what is their most relied-upon device, 85% of employees name smartphones and 89% of employees’ mobile devices are connecting to corporate networks. Since most people’s smartphones go with them everywhere, companies are seeing increased productivity of 9 hours per week for each using his/her BYOD outside of the office. This means that BYOD is here to stay, but 90% of IT professionals are worried about sharing company content via mobile. To avoid data control loss, leaks, and security issues for online sharing, it is crucial for companies to develop policies and have plans in place to manage BYOD without risk, while still making necessary data available to employees- wherever they may be. Take a deeper dive into this data, and tips, in the infographic below, by Egnyte. Is your company already using some of these security strategies to manage BYOD? Let’s discuss in the comments.
As small businesses grow more attuned to the need for a digital marketing strategy, the focus on social media platforms like Facebook, LinkedIn, and Twitter often overshadow another huge player in increasing business: Yelp. While all of these platforms help a business to connect with its audience and increase exposure, Yelp is often the deciding factor between similar businesses in an area. With user-generated reviews, most customers trust what they read on Yelp more than a personal recommendation from a friend. According to the data collected in this infographic from Merchant Warehouse, 90% of Yelp users say that their buying choices are influenced by positive reviews. Online reviews are what 44% of consumers take into consideration when deciding which business to go to, more than business ratings, number of reviews, or reviews from family or friends. In fact, the small businesses who have realized the power of Yelp with a business account have seen an increase in annual revenue of $8,000 on average; for those who pay to advertise on the site this figure jumps to $23,000. Although the power of Yelp for growth potential is evident, the vast majority (87%) of small businesses are not taking advantage. Check out the figures below and reconsider the value Yelp can play in your digital marketing action plan.
Despite social media’s growing presence, email remains the preferred method of communication among both brands and consumers. With this in mind, it’s important to approach your marketing efforts with a set strategy in place. An infographic recently released by Marketo displays top performers’ approach to email marketing success. According to the results, top performers in brand marketing report spending, on average, 22% of their time on strategizing, compared to average performers’ 14%. With the sheer volume of emails landing in consumers’ inboxes these days, it’s more important than ever to test all email elements for optimal results. The most tested portion of the email remains the subject line, at 72%. Overall messaging and content trails a bit behind at 61%, while the “From” line and mobile optimization the farthest, at 26% and 15%, respectively. Lastly, mobile optimization has become an increasingly vital consideration that many may currently skip over. By the end of 2013, the number of emails opened on mobile is set to pass PC-based email. You can get a full view of the data below, via Marketo\'s Email Cheatsheet: