If you have a crowdfunding campaign, it’s important to know how to make your project page more appealing to a potential backer. We have compiled the top 4 tips on how to structure your crowdfunding project page to attract more backers. 1. Video The video is the most important selling points for your crowdfunding project. It can definitely make you or brake you. Hire a professional video editor if needed to make the video look good. IT’S WORTH IT! Make sure the video highlights the main points of the project and why it’s important. The duration of the video should be around 2-3 minutes. Also, add some background music to match the mood of the project. Show your face in the video, smile, and be excited about your project. The backers will feel like they have a personal connection to you and are more likely to pledge. One of the worst things is having a great idea go unnoticed because the project video was poor. 2. Project Goal Decide on how much money you will require to make your project a reality. Don’t go for too high that your project won’t get funded, and don’t go too little that it won’t be enough to make it a reality either. The amount should cover all the expenses and rewards of the project. This means that you should make a list for every possible expense that the project needs in order to make the product or service. This could include things such as: Raw materials, Services, Equipment, Shipping, Packaging, Crowdfunding fee, etc. 90% of the projects that hit 30% of their goal succeed and often exceed their original goal. 3. Rewards System The rewards are crucial to a projects overall success. They should somehow be connected to the project/product/service/idea and should be of some sort of value to a potential backer that’s interested in your project. The most attractive reward price is in the $20-50 range ($50 is the sweet spot!). Most of the backers will be in this range so make sure the rewards thrill a potential backer. 4. Project Page The whole project should be summarized in the title. Have the name of the project and the description as well. Do not make the title longer than 10 words. The description below the title “the blurb” should also be descriptive so a potential backer knows right away what the project is about. The main Image on the project page should be your main product or idea, it should be attractive and make a potential backer excited to click on it. Make it as professional as possible. If it’s a product, take quality pictures with a professional camera with good lighting. Have between 5-7 images in the description part of your project page. The content on the project page should be very simple and to the point. People don’t have time to read a long confusing description. Always have a table or detailed list of how the money will be used. Each expense should have a specific number! Backers won’t think your just taking their money.
Let’s pretend you have found yourself in this situation: You have a sales promotion for the month of November that you want to make available to everyone who signed up for your mailing list in the month of October. Since October 31 is Halloween, you figure no one will be signing up because they will be busy with festivities. Therefore, you decide to send out your email blast on October 30 to get things going. On November 1, you log into your Benchmark Email account and realize that you had new contacts sign up for your email newsletter on October 31. You want to be able to offer them the same promotion you sent out on the 30th, but you do not have the time to create another email blast to send out. Plus, you would like all of the contacts who received the email to be on the same campaign report, and a new campaign would divide the results. So what can you do? Let me tell you about our Quick Send feature. This option allows you to resend any of your campaigns that have been sent within the last 30 days to newly added contacts. This means that in the above situation, you would be able to send out the exact same email blast with just the click of a button and all of your data would be maintained on one report. It would look as though only one campaign blast was sent out, which helps to reduce clutter in your Benchmark Email account and allows for better tracking and monitoring. To utilize the Quick Send feature: Click on the “Lists” tab in your Benchmark Email account. Locate the list that you had previously emailed and click on the name to open it. Select the new contacts you wish to send the campaign to. Note: You can only select those contacts that are displayed on the page. If you need more contacts displayed, scroll to the bottom of the page and change the setting. Once all desired contacts have been selected, click Quick Send at the bottom of your screen. All campaigns that have been sent in the last 30 days will appear. Select the one you wish to send and click Save & Next. Click to Send Immediately or Schedule for a future time. When you return to your “Emails Dashboard” page you will see that the campaign status has changed from Sent to Scheduled and will go out within the time frame you selected. Please keep in mind that this feature is only available for lists that have had new contacts added after a campaign was sent and that the campaign needs to have been sent within the last 30 days.