Blogging. Just the word alone induces fear. I have been advised that writing blog posts comes with a learning curve, along with everything else in life right: riding a bike, learning to drive, and your first year of college. Having just finished my first year at San Diego State University, I have been through one of the more difficult learning experiences and realizations: that nothing worth having in life comes easy. The same can be said about blogging. Great topics and ideas don’t just magically flow from your mind. You must experience success and failure to share your knowledge. Trying to write something that readers see as valuable is not easy. With that said I am going to provide you with a fly on the wall perspective of the beginning my blogging career. A proper introduction should be in order. My name is Nicholas Burns. I am 18 years old and am the summer intern here at Benchmark Email. As I mentioned, I attend San Diego State University and will be a sophomore in the fall. I have been fortunate enough to grow up in beautiful Southern California, where summer is more of a year round lifestyle than a three month season. I am your typical “SoCal Teen,” I surf, skateboard and love to be outdoors and at the beach with my friends. In the 21st Century, we know exactly where to go when we don’t know how to do something: Google. Naturally that’s where I went: “How to Write Your First Blog.” The information has provided me with the fundamental skills to blog. The one universal theme is to leave your fear behind and let your knowledge do the talking. Blogging is not about jargon and technical terms, it is about providing something a reader can relate to and use. One suggestion that I found to be useful across all the research I have done is to not worry how your audience will react to what you write. If your content is valuable and relatable, your readers will get the message. A valuable lesson from Neil Patel’s article titled, “11 Things I Wish I knew Before I Started My First Blog,” is that what goes on the Internet stays there. If you are lazy regarding the content of your blog, the consistency of traffic and how your readers view your blog, business, service, etc. will be sub-par. Like my parents have always told me, “Don’t post anything on the internet that you wouldn’t read in front of the whole school.” This advice can fit into deciding the content of a blog. Don’t write about it unless you would get up on a stage in front of hundreds of people and explain/argue your point. When writing blogs many readers do not know you personally and will potentially never meet you face-to-face, depending on the blog. As a result they could form opinions about you based on your writing and subject matter so make them worth reading. This is just the beginning of my blogging career. Throughout this series I hope to provide blogging advice and give you guys a front row seat to my transformation from a beginner to a blogging beast.
So you have picked a topic for your blog, now it’s time to think of a name. When beginning this series, I had no idea what it should be called. The best way to make something unique and interesting is to brainstorm with co-workers, friends, or someone who has knowledge on your topic. Being a surfer this process is extremely relatable to ordering a new surfboard. I have this idea of what I want when I go to meet and discuss the shape of my new surfboard. When I talk to the shaper and inform him of what I want he often questions what kind of overall style surfboard I want. Will it be high performance, simple but functional, retro, or just plain weird? He will take my goals for the surfboard and use his expertise to direct me towards a specific shape, size, and so on. Often times you leave the shaping room with a completely different shape than you intended. Similarly, I had some ideas of what I wanted to name this blog series. They were simple because I had not discussed or brainstormed with any experts on the subject. Our team got together with all of our own individual ideas for a name. We discussed and debated back and forth trying to find something functional but also unique. Our ideas were presented and with all things considered we combined our ideas to create what we have now. Like ordering a surfboard, I walked out of our meeting with a name that I had never expected when we began our meeting. Just for fun, here\'s some of the names we didn\'t pick: Burns Unit: Sparking An Interest in Blogging The Intern(et) Marketer Heart Burns: Blogging Beat Naming your blog is just as important as what you write on it. If you have the opportunity brainstorm with some people, it will often times give you an outlook outside of your own. The one thing to remember is that the more minds the better when naming your blog.