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The Moore’s Law Of Blog Promotion

The Moore’s Law Of Blog Promotion

Beyond • March 27, 2013

In technology there is a term called \"Moore\'s Law\" that has been around for over forty years. Originally it was an observation on micro chip performance or more specifically how the performance of micro chips doubled every 18 months. Moore\'s Law has been more recently associated with tech gadgets such as laptops, mobile phones and digital cameras to name a few. These also fall under Moore\'s Law doubling in speed or performance every 18 months. So what has this got to do with blog promotion? In the seven years I have been blogging there has been a Moore\'s Law of sorts in how we successfully promote our blogs. While the \"Moore\'s Law In Blogging\" is not related to speed, it\'s rather a look at how the entire focus on blog promotion changes within a similar time period. It\'s so important to stay up to date with these latest changes in the ways we promote our blogs and look out for the newest techniques. Below we look at the three most popular blog promotion techniques and how they are affected by Moore\'s Law. Moore\'s Law In SEO The original Google algorithm that involved using links to determine page rank now takes over 200 signals into account to rank web pages. So while we were all out on the web trying to build links by any means possible \'Moore\'s Law\' kicked in and much of our work was just wasted time. Now quality rather than quantity is key in building links. The last 18 months has seen big changes in SEO namely the two algorithm changes Google implemented Penguin and Panda. The Penguin and Panda changes are Goggles attempt to remove low quality and scraped/copied content from their search results. They also look for unnatural or paid links in your content and even take into consideration the quality of sites that link back to your content. Google have also started to use social signals in their algorithm over the last 18 months. So Moore\'s Law really does fit when explaining SEO, who knows what changes Google will make in the next 18 months. As a blogger it is vital to keep your self up to date with the latest SEO news. Moore\'s Law In Social Media When I first started blogging Myspace was the main social network while in Europe Bebo was growing from strength to strenght. I spent a lot of time building my profile on these sites and using them to drive traffic to my blog. The emergence of Facebook absolutely crushed MySpace and Bebo, while MySpace is undergoing some rejuvenation Bebo took a fatal blow and not far from shut down. You see, while it is impossible to see Facebook undergo a similar fate we just never know what can happen in the Moore\'s Law timescale. Google+ now has over 500 million users so who\'s to say they wont find the vital ingredient that draws users from Facebook to G+ ? If this were to happen those who use Facebook as a main source of traffic would suffer. Social media has changed so much within our Moore\'s law time period, Pinterest came from nowhere to be the fastest growing social network in history. Nobody could have seen that coming and while in nature it is too different to Facebook or Twitter to challenge those if you got on board Early you could have taken advantage and seen a huge spike in traffic to your blog. Moore\'s Law In Guest Posting Writing Guest posts for reputable sites like I\'m doing here really has become a fantastic way for Bloggers to grow their own reputation. The first time I became aware of Guest posting was on ProBlogger and after opening up my own site to guest authors I have seen the practice grow at an unbelievable rate. In the last 18 months we have seen changes to guest posting both positive and negative. More and more sites have opened up the guest authors giving newbies the chance to get their work and blog in from of more eyes. So no matter what niche your blog belongs to you have the opportunity to write for a major site. On the negative side this has also attracted spammers and those accepting guest posts have to be more careful. For every high quality Guest Post submission in my experience there are twenty low quality posts. So I think we can agree there is a Moore\'s Law in blogging and in order to continue growing your blog you need to be able to change with the times.


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How to Not Botch Your Social Media Marketing Efforts

How to Not Botch Your Social Media Marketing Efforts

Beyond • February 20, 2013

Brace yourselves, folks. You’re about to receive some news you may not be happy with. Are you sitting down? (Probably so, because you’re reading a blog post…) You – yes, YOU – may be the reason your social media marketing is unsuccessful. How, you may be asking, is that even possible? You have an account with Facebook, Twitter, Google+, YouTube and even Snapchat for crying out loud. You should be raking in the leads, easily turning prospects into clients, watching your social media marketing pay dividends towards your bottom line – all with minimal efforts on your behalf, right? No, that’s wrong; very, very wrong… We’re in the midst of a great social media marketing expansion, and instead of Lewis and Clark we have Facebook and Twitter leading the expedition. Merely having an account on a social media platform is not enough. Digital people are real people too, and behind every profile is a person that wants to connect, be informed, and (most importantly) be engaged. Although we can’t offer a blanket solution to all your problems, we can tell you three important things you should NOT do in your social media marketing (SMM): 1) Do NOT Bite Off More than You Can Chew! A lot of etiquette applies to both the real world and SMM. When you take on more than you can handle, you will inevitably ignore other obligations. It’s important to not jump into a new social media platform without first recognizing the level of commitment it will take to keep your content fresh. Fresh content means a higher hit count. A higher hit count means more people are looking at your page. More people looking at your page means… you get where it goes from here. If you’re currently only on one popular social media site, that’s OK. Work on building your audience, learning what works and what doesn’t, and getting as much exposure from that one site before you add a new one. 2) Do NOT Expect Your Followers to Automatically Know What You’re Talking About It’s all about effective communication. Most times, the people that are following you don’t know exactly what you’re about. They saw a cool photo on your page or vaguely know what your organization does and thought, “Hey, I’d like to get to know them better,” so they subscribed. Don’t just add links, photos or videos to your page without a short description or explanation. And make sure every post is relevant in some way. If the connection isn’t obvious, take the time to connect the (important) dots for your subscribers. Also, no one likes to be left out. Don’t ostracize your audience by posting information only die-hard, longtime followers would know. You’re trying to connect with people and keep them informed, not make them feel unwelcomed or dumb. 3) Do NOT Ignore Your Audience The hard work is already done. People have subscribed! Do not botch all your efforts by ignoring the people you most need: your audience. Much like in the real world, digital people do not like to be ignored. If they post a question, make sure you answer it. If there’s a complaint, address it with tact – do not delete it! Deleting negative comments can cause serious backlash from your subscribers and make good fodder for your competitors. And if there happens to be a compliment on your page, by all means say “Thank you.” People like to know that their efforts were acknowledged. The only time it’s OK to ignore a comment is if an internet troll (someone who is only trying to evoke a negative emotional response) is harassing you on your wall. In that case, still leave the comments up for other subscribers to see. More than likely, your fan base will drive the troll out anyways.


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