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Marketing Professionals, Write Guest Blogs for Benchmark Email!

Marketing Professionals, Write Guest Blogs for Benchmark Email!

Beyond • December 21, 2011

Benchmark Email has been showcasing cool stuff for small businesses for almost a year now and we want 2012 to be even bigger! In 2011 we hosted exclusive blogs from the likes of Chris Brogan, Jordie van Rijn, Ez Texting and many more. If you\'ve got insight to share with our readers about marketing, both online and face to face, we want you to write for us! How to Blog for Benchmark Email We\'re looking for serious content that deals with the following topics: Marketing best practices Social media strategies SEO (specifically how to, what to steer clear of and broader articles on meeting the search engines\' evolving standards) Online tools & applications (what works best for you in your online marketing and which apps do you use in your personal life?) Growing your company Branding PR Email marketing (natch) Guidelines for Benchmark Email Bloggers You may have a great idea for a blog that doesn\'t quite fall in one of the categories above. That\'s perfectly reasonable and we\'ll take a look at it. But if it doesn\'t fit for us, we can\'t accept it. And before you start sending in any articles, please read the following guidelines all guest bloggers must follow: Blogs must be 400-700 words. If you would like to write a longer blog, it must be broken up into a series. If there isn\'t enough for a series, the blog will be edited down to conform to this standard. Blog topics should pertain to your expertise, be advice for online or small businesses, or editorials. Blogs must be factual and helpful, not an advertisement for your product or business. Guest blogs can be one-time or recurring. If the content is reliable (and usable), you may write a monthly blog. Both Star Marketing and Thumbtack write great monthly articles for Benchmark Email about their respective industries If these conditions are agreeable to you then we can create a guest profile for either you or your company. See our Guest Blogger Page for examples of bios and links. To discuss guest blogging for Benchmark Email, contact Pierce Nahigyan, Content Manager for Benchmark Email, at pierce.nahigyan@benchmarkemail.com.


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20 New Professional Email Templates from Benchmark Email!

20 New Professional Email Templates from Benchmark Email!

Beyond • December 13, 2011

Benchmark Email\'s got 20 brand new HTML email templates, each uniquely suited to showcase your business, event or service. We\'re very proud of these ones, as they offer both the variety and the bold colors that are sure to draw the notice of your newsletter or event recipients. Announcing Free HTML Email Templates from Benchmark Email View all Free Email Templates


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Customize a Small Business Saturday Email Template!

Customize a Small Business Saturday Email Template!

Beyond • November 23, 2011

If you haven’t heard of this one yet, you’re not alone, but in the pantheon of after-Thanksgiving sales and events, this one is Benchmark’s favorite. Small Business Saturday takes place the day after Black Friday, and it’s an event that celebrates and encourages small businesses across the country. Whether you are a small business, support small businesses or are looking to start a small business, this is your day to get the word out. Benchmark Email has created 3 Small Business Saturday templates for you to customize. Email your subscribers and let them know about a sale or discount you’re offering to the folks who brave the weather and turkey-induced comas of the days before. There’s no time to lose! Click on the link to learn more and customize a free Small Business Saturday Email Template today! Benchmark has HTML email templates for any occasion! Check them out by following the link to our custom newsletter page.


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Benchmark Email Video: How to Use the New Email Editor

Beyond • November 4, 2011

You may have noticed Benchmark Email\'s new editor, but have you discovered all the new benefits? Benchmark\'s Sales Manager Daniel Miller breaks down the new features of our award-winning software with this instructional video. Click below to play: Benchmark Email, New Editor! from Benchmark Email on Vimeo.


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Download Today! Online Marketing Manual for the Holidays

Beyond • November 1, 2011

We are international. (Benchmark, that is, being an encompassing brand carried from our headquarters here in Southern California to Germany, Portugal, Spain, Mexico, Latin America, Taiwan, India, Italy and Japan.) And, if you\'re a Benchmark customer, chances are you\'re international, too, or at least have a few clients who are. And there are a lot of holidays to account for. Here in the U.S. the biggest holiday is typically Christmas, but there are many religious (and even secular) celebrations that come near the end of the year: Kwanzaa, Bodhi Day, Pancha Ganapati, Hanukkah and, in some years, Eid ul-Adha among them. But no matter where you hail from or what you believe, the internet is spectacularly egalitarian. So whether you plan on email marketing or pulling out all the stops and engaging your customers with cross-promotional PPC, social and ad campaigns, Benchmark Email has a manual for you. Benchmark\'s Holiday Online Marketing Guide: 2011 Edition covers every aspect of this season\'s marketing opportunities: creating dynamic email newsletters, scheduling around Cyber Monday and Black Friday, shipping payment options, promoting with social media, creating PPC campaigns and the pros and cons of daily deals. So download the free PDF today or read it directly from our site. And from our international community to yours, we wish you Happy Holidays!


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New Benchmark Manual for Real Estate Email Marketing

Beyond • October 28, 2011

As an email service provider, Benchmark Email is committed to offering its users reliable, easy to use email marketing. However, we are also constantly expanding and improving our online resources to provide a fully integrated solution to your branding and social sharing ventures. How we aim to further your social and online marketing will be revealed in the coming months. For now both our American and overseas teams are working around the clock to introduce new features and streamline our current editing processes. But what does this have to do with Real Estate? Benchmark Email has steadily grown its library of email marketing manuals. Less than a year ago we had two email tutorial guides. Today we have twenty manuals that cover the full spectrum of email marketing, online marketing, social event marketing and industry white papers. Eventually we will have an email marketing guide for each industry that we service. And here’s where Real Estate comes in. Real Estate is a tricky industry for numerous reasons, but it can make List Approval difficult from our end because of the high rate of purchased, borrowed and rented email lists in their registries. That being the case, Benchmark Email must be highly selective when it considers approving Real Estate contacts. But we have created this manual with the same dedication that we have to email service provision, online marketing, branding and social integration: to educate our users, to provide them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way. Real Estate: Maximizing Lead Generation with Email Marketing is a free, fully researched PDF on email best practices, with a special section on spam flagging and purchased lists that should prove essential reading for all email marketing realtors. We hope you will take the time to download this guide or read it directly from our website. Benchmark Email is proud to offer you the best marketing resources the industry has to offer and we can’t wait to welcome you to the team. For more guides and manuals, check out our email marketing manual page.


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Benchmark Hammers out Email Marketing Manual for Home Improvement

Beyond • July 12, 2011

Last month we presented you with our latest email marketing manual on Real Estate. This week we’re heading back to basics with an original white paper for Home Improvement industries that are looking to expand their branding and online marketing reach. Home Improvement: The DIY Guide to Email Marketing is a free, downloadable PDF that can be read at your leisure or used as a template to kick start your email marketing program. Whether you’re a small town retailer of tools and services or a depot in a major city, email marketing can build both brand recognition and user engagement. The high ROI and low cost of email marketing is perfect for DIY entrepreneurs and we’ve included all the most relevant info and statistics inside this latest manual. You’ll discover: How email marketing can work for large and small Home Improvement retailers Current email marketing trends and statistics for the Home Improvement industry Comparisons between Home Improvement and other major online marketing industries How to refresh your business strategy The full range of Benchmark’s award-winning email software features How to put all of this data to good use with best email marketing practices Click the link above or head to our email marketing manuals page to explore a library of professional, free email marketing resources.


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New Event Marketing Manual from Benchmark Email!

Beyond • June 16, 2011

Email marketing was made for event planning. Printed flyers and cold calls wind up trashed, missed and dismissed, and keeping abreast of the future while the present is digitally whizzing by is no mean task. So, as you may have guessed, email is the solution. By planning events and engaging prospective attendees via email, you are creating an active lifeline that brings both user and event into contact. Better still, over time you can use the information gleaned from the opens and click-throughs of your event campaigns to segment your contact lists and market effectively to the people who want to hear from you. That’s something traditional media can never do. To get you started and teach you about the possibilities and strategies of email marketing for your event, Benchmark Email is proud to bring you Event Marketing in the Digital Age, a free manual that can be downloaded as a PDF or read directly from our site. Inside you’ll learn how to track, modify and improve your responses and feedback; accelerate participant engagement; build a web presence and generate excitement for your next event. Click on the link above to check out our latest free guide or go to our email marketing manual page to explore other online promotional possibilities with Benchmark Email!


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New PDF Manual on Creating an Email Marketing Plan

Beyond • June 6, 2011

Several weeks ago we asked six of our Benchmark Email bloggers what constitutes a great email marketing strategy. They each came back with a different facet of that process: finding a base, reaching the base, researching the competition, deciding on an ultimate goal, designing campaigns and going viral with social networking. We’ve now combined these great articles into a single downloadable PDF: Creating an Email Marketing Plan. This free email marketing manual will take you step by step as you go from the early phases of choosing your audience to going beyond email with social media marketing. It is an excellent guide for both beginners and experts at online marketing and each section will give you something new to consider. The advantage and expertise of each writer is clearly on display here and the manual flows elegantly from lesson to lesson, building your knowledge with fundamental best practices and entertaining you along the way. Check it out by clicking on the link above. From the landing page you can download the PDF for free or click on the individual chapter links to read the original blogs.


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