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Angle: Your iPhone’s Bluetooth Headset Partner

Beyond • June 28, 2012

For Tech Week, I’d like to change it up a bit and point to a gizmo that I am eagerly anticipating: the iPhone Angle. More often than not, you may find dozens of similarities among concept designs for iPhone accessories or just iPhone prototypes. It’s truly amazing that even so, each concept presents a distinct kind of flavor that thrills more iPhone fans all over the globe. In this article, you’ll meet Angle; and it’ll prove to you that with the hordes of iPhone headsets and accessories, Angle is the one you’ll need to look out for. When Bluetooth was first introduced in 1994, it paved the way for a world that is unified by numerous wireless interconnections. It popularized the concept that mobile devices can transmit data without the mess of tangible cable connections at no specific time span. It poses a limitation, though, in that it should be done over short distances, but nevertheless it has become very useful. With Angle, you need not press a button or adjust internal settings for your phone’s Bluetooth in order to answer a call. It can intuitively pick up the phone by one swift movement. How is this possible? Angle is attached as a part of your iPhone case, at the upper left portion of the back area. It has a rectangular hole extension that is large enough to clip on your ear once you hold your iPhone close to your cheek. The official website doesn’t say much about how it adheres to iPhone cases, but since it is easily removable once it clings to the ear, it could be that the temporary adhesion between the headset and the rest of the case is through a magnet. There is a video available that demonstrates how it works in an actual setting. Just grab your phone like you usually would when answering calls, slide it down, then Angle will be left behind clipped on your ear. It automatically activates the Bluetooth connection with your phone to retrieve a call within nanoseconds. The rest of the case also has a function of itself. When you plug Angle back to its case, the compact middle area actually works as a charger. It conducts electricity the same time you plug your iPhone to charge. This way you’ll be saved from the mess of bringing an extra charger for your headset when you can have just one for both your headset and iPhone. And the best part is, the cases come in cool, funky and various color block combinations. This definitely meets functionality with some style. So far, the latest progress in this concept is that Orange is working with its three designers to help this iPhone accessory come out in the market real soon. Hopefully, I won’t have to wait for too long! Benchmark FTW Don\'t miss your chance to win a Kindle Fire. Each comment, Tweet and ReTweet of a Benchmark FTW post gives you a shot at winning. Check out the full details on the Benchmark FTW series and contest.


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Pros and Cons of Affiliate Marketing

Beyond • May 21, 2012

Used by many merchants as an online marketing strategy and by website and blog owners as a means of “semi-passive” income generation, affiliate marketing is one of best ways both ends can earn money online. It is basically a partnership between a merchant and an affiliate, where the affiliate’s aim is to promote the merchant’s product or service by placing ads or links through his or her website. The merchant, in turn, pays commission to the affiliate for promoting the product (promotion tactics include sales, clicks, registrations, downloads, etc.). The rate of commission depends entirely on the merchant and affiliate’s agreement. In 1994, CDNOW and Amazon launched affiliate programs as a marketing strategy, making them among the earliest companies to utilize it. The idea is to have publishers place ads for products in their websites. The publishers then get commissions every time they make a sale. It is said that Amazon has over a million affiliates worldwide. However, like most other money-making opportunities online, affiliate marketing has its pros and cons. This article focuses on the advantages and disadvantages when engaging in the world of affiliate marketing. Advantages of Affiliate Marketing Online merchants get free ad space and will only pay for proven results (pay per sale, pay per click, pay per lead). Affiliates, on the other hand, require only an ad-space to promote the merchants’ products, and thus can enjoy watching the beautiful sunset while earning cash. Advertisers can promote a product to a vast audience, giving their brands more exposure and recognition. Marketers can collaborate with affiliate networks and can pretty much take care of the execution stages, giving the merchant little to no bother during the procedure. Consumers that come from the affiliate’s site can provide important information concerning the latest trends and demands. Disadvantages of Affiliate Marketing False advertising on the affiliate’s website can destroy a merchant’s reputation. More and more affiliates are engaging in this kind of scheme. Merchants can suffer from commission costs. Set up and maintenance can also mean more cash outflow for the merchant from having too many affiliates. Affiliates risk not getting paid. The twisted merchant may simply leave and close down the program without paying the affiliate. Some affiliates are tricked into a program where they can get high commissions and then get less than what the merchant has actually promised. Some programs require the affiliate to give cash for membership. There are also some unscrupulous individuals who hijack affiliate links, stealing their commission in the process. With its high payoff potential, affiliate marketing has also become a target for scammers and devious individuals wanting to earn from other people’s hard work. These people simply take advantage of the internet’s mask of anonymity. Know Who You’re Dealing With Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response. Merchants and affiliates just have to be cautious when engaging in a partnership. Individuals who would like to participate in a program should know who they are dealing with. Conduct proper research and go to affiliate communities for information about your potential partner. Good relationships and getting the right partners can prove favorable in the long run. Learn more by visiting Affiliorama today!


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What Is Affiliate Marketing?

Beyond • March 21, 2012

Affiliate marketing is an online practice wherein a publisher (referred to as an “affiliate”) makes money by helping a business or merchant gain buyers, clients or respondents for its product, service or campaign. It can be done with the use of various tools used in different marketing models, which will be discussed below. Goals and objectives in this type of marketing campaign strategy vary depending on the merchant and the product or service being offered. The intentions for every link or ad could range from clicks and downloads to survey completion, email registrations and online sales. How Do You Earn Money through Affiliate Marketing? Simply put, affiliate marketing is a good money-making strategy for businesses because they can spend less and earn more. Businesses can get as many affiliates and affiliate networks as they want and still only pay the marketing cost of those whose campaigns actually translate into sales. In essence, you only pay for the marketing that works. To start taking the path towards marketing success, here are a few marketing tips for affiliates and aspiring affiliates: 1. Pick an Effective Approach There are different models that you can follow when it comes to affiliate marketing, some of which are: Pay Per Click (PPC) Affiliate Model - Makes use of PPC to acquire traffic to the site or landing page. Email Affiliate Model - Uses email marketing, sending mails to different niches based on a classified list of prospective customers. Content Affiliate Model - Involves distributing keyword-containing web content such as articles and videos to high ranking and niche-targeted sites and blogs. Social Media Affiliate Model - Employs content affiliate model strategies and supplements them with social bookmarking, forum marketing, community and group participation, social search and social media marketing, among others. SEO Affiliate Model - Utilizes search engine optimization (SEO) to get organic traffic from search engines such as Google and Yahoo. You can combine these strategies depending on what you think would work best on your target customers (research your target market’s behavior and preferences to improve your chance of success). 2. Get a Good Niche One of the keys to being a successful affiliate marketer is finding a unique niche that you can focus on. For the beginner, this will enable you to concentrate on one specific area where you can master the most effective techniques, get to know your target market, build your reputation among them and avoid scattering your efforts and their effectiveness. 3. Don’t Just Concentrate on One Merchant Promote other merchants’ products, too, especially if they’re in the same niche. Investing all your time and effort on just one merchant or product both wastes your investments and puts you at risk. Should something go wrong, say, if the product doesn’t translate well, or if you have trouble collecting your commission from the merchant, you’ll be left with the full effect of spending time and effort on research and campaigns and failing, when you could have done them for several merchants and products at once and succeeded in some. 4. Do Your Research Knowing your product and your audience is key to your promotion. Take the time to research on whatever you’re promoting to be able to give your audience real information. By becoming an authority on the product, you will build your credibility among prospective customers. Check out your metrics to understand your audience’s behavioral patterns and then base your strategies on them. 5. Keep at It Don’t give up. Should one strategy or affiliate tool turn out to be less effective than expected, try another. Keep learning new strategies and don’t be scared to try something new. Trying to be a successful affiliate marketer takes more than just knowledge and effort. There has to be patience, persistence and a thirst for knowledge, as they are the traits that have brought those affiliate marketing elites where they are now. Success in this field, like in many others, doesn’t come overnight. So just keep learning and experimenting until you get those five figures in your account just by being an affiliate who markets and promotes like no other. You can check out Benchmark Email\'s own Affiliate Program by clicking the link.


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