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How to Use GIFs with Email Marketing

How to Use GIFs with Email Marketing

Practical Marketer • November 26, 2017

Perhaps you\'ve noticed amazing email campaigns that have graphics featuring a lot of movement. Would you like to do the same in your in your next email send? Creating moving graphics is a piece of cake. I will show you here how to create videos and add them to your emails as GIFs. First, you should know a GIF is just an image that moves, and you can upload a GIF in the editor as a regular image. Let\'s start making a GIF a video. For that, let\'s take as an example next video: When using a video, we recommend using short videos no more than 10 seconds. Remember, GIFs will be embedded into your email as an image. People will usually only pay attention for that long. Also, GIFs don\'t have any sound. Way #1 Start by downloading a GIF app like GIF Brewery or Giphy. Both allow you to record your screen and save the content as a GIF. With Brewery and Giphy, just open the app and click on Record screen (if you want to demonstrate something) or record video or window. Now, select the area you want to capture and click on rec button, and don\'t worry about errors. When you finish your recording, you can set the start or the end to avoid some mistakes. Then click on create. [embed]https://giphy.com/gifs/gif-of-a-video-3ov9jDKJu9HDYvzyog[/embed] Very important: remember our Editor only allows you to upload an image of 200 kb. Here is the reason: one of every two people read emails from their phones. When they open emails, they are looking for two things speed and readability. Do not make them spend their time loading images. We do this to ensure the delivery of your email. So, please be careful to make GIFs within that size. If your GIF is heavier than 200kb, it will be shown as a regular image with no movement. Here is how you will see an email with the GIF we have created: Way #2 Playable Playable is a video email creator. You can drag and drop your 10-second video to the platform and Playable will give you an embed code. [caption id=\"attachment_7788\" align=\"aligncenter\" width=\"615\"] Upload your video.[/caption] [caption id=\"attachment_7789\" align=\"aligncenter\" width=\"1168\"] Copy the code.[/caption] [embed]https://giphy.com/gifs/upload-a-gif-to-benchmark-email-l1J9qyu6NHlrDhMkw[/embed] As you can see in the GIF above, you will add the code in a text block. The advantages of Playable are that you don\'t have to record a screen, make editions or be worried about image size. Just be careful to select a 10-second video. If you are a professional, I know you can use Adobe Suite or any other available software to do this, but by trying this way can save you time. There are many reasons to start using GIFs. Not only do they help enhance a brand’s message with visual content, but they are friendly with mobile devices and can be embedded in your email, and hopefully, readers don\'t leave your email to watch it. Confucius used to say \"a picture says more than 1000 words\" but Giphy\'s Ceo Alex Chung says \"the average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.” Let your emails become more interesting for your audience and start using GIFs and let us know in the comments how it goes.


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Lean en Español

Lean en Español

Lean Journey • May 23, 2017

When they invited me to be part of the Benchmark Lean Squad I was very excited. This new lean concept idea was something that, from the very beginning, made sense in regards to our daily tasks thanks to the many digital tools and software that we use. Now, we are able to simplify them with Lean. I simply loved the idea. Not only do I love being lean at work, but it\'s also in my way of living. I even use the ideas of lean to rate my everyday activities. Does this same strange? Well, imagine my motivation when they invited me to lead the Lean meetings for Latin America and Europe. The Team My super Lean team consists of 15 people. They are all from different countries and cultures, and we only have a few things in common: we all speak Spanish and we are all Benchmarkers. The Meeting: Beginning Stage \"It can\'t be. I have to conduct the Lean Meeting!\" Every day we read the diary of the Stoics, a beautiful book that contains the most celebrated quotes from Epictetus, Marcus Aurelius, among a few others. We also share our best 2-second lean improvements, a daily commitment to daily and continuous improvement. Everyone writes down their improvements and shares them. We also watched a video for personal improvement. On Fridays, we have our Core Value presentation, in which we reflected on and have a discussion of the same. It all seemed to be going fine and dandy, however, the reality was another. Our meeting is held via a call, and not actually in person. This limits us because it does not allow us to see the true reactions of the ones behind the screen and, to be totally honest, I was not sure who was actually engaged. The Challenge Ensuring the team was interested and engaged during the meetings was and is a challenge. I cannot claim victory here yet, and I must admit this is something that we will continue to try and improve on. We have implemented a series of new ideas to make our meetings more interactive, and I say we because Frieder (Germany- Manager) and Raquel (Regional Manager for Europe) have given me their full support in every step. It has been a great team effort. One of the first changes was to stop translating our Daily Stoic and to look for something in our own language. Second, we continued with the videos provided by the Lean Squad, but we were also busy looking for videos in Spanish and ultimately videos that peaked our interest. We also started sharing our screens, which was another great suggestion given to improve our meeting. The second change, we started getting to know each other. One of the best experiences in my opinion! It occurred to me, to create a drawing jar with each of our names and an activity for that day to draw from. Here are some stories our team members have shared with us during our Lean 19 meetings: [caption id=\"attachment_5531\" align=\"aligncenter\" width=\"879\"] Karen, from our Colombian office, talked to us about, Valledupar, her birthplace. It was interesting to find out that instead of looking for a queen, they look for a king during their Annual Vallenato Festival.[/caption] [caption id=\"attachment_5532\" align=\"aligncenter\" width=\"1600\"] Here is Eduardo Ramos, one of our Support Executive team members. It’s incredible, the acrobatic performance he can do while on a motorcycle. I must admit this really surprised us![/caption] [caption id=\"attachment_5533\" align=\"aligncenter\" width=\"749\"] Fernanda Brito, from our Mexico office, with her family crossing between Guanajuato and Mexico.[/caption] Result I strongly believe we are now more than just colleagues. Like I said before, it\'s a work in progress. That even I don\'t expect the improvements to stop. We will continue to reinvent day to day, and hopefully, in the end, the team will enjoy the 19 minutes and adopt the lean concept.  Why not become friends on the way to being lean despite the distance and those cultural differences that, at the end of the day, enrich our wonderful company.


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