The 4th of July is a favorite time of the year for marketers. There are always sales abound and businesses can cash in on some patriotic points without garnering a sideways look. It’s a time to celebrate our country, family and friends. A marketing plan that makes your customers wax nostalgic about Independence Days of yesteryear will be especially successful. Most of my memories of the 4th growing up are from camp. The day would be filled with color wars, then a BBQ dinner and a campfire and fireworks by the lake after sunset … arm in arm with friends. To put you in that mindset, here are my Benchmark 5: Songs for Fireworks, Campfires and more!
- “You’ve Got a Friend” – James Taylor
- “Lean on Me” – Bill Withers
- “Cats in the Cradle” – Harry Chapin
- “Leaving on a Jet Plane” – John Denver & Cass Elliot
- “Wonderwall” – Oasis