It’s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing your audience, peppering in some personality and a bit of help from a robust email marketing toolkit arsenal.

There’s no way to do practical, consistent email marketing alone. The complex task of managing your lists, personalizing each email based on selected criteria, and creating templates that will quickly render on any device is best left in the capable hands of a computer.

There are so many email marketing tools out there, though. Where do you even start? Let’s examine 10 of the best free email marketing tools to make your email campaigns soar.

1. Benchmark Email

We don’t mean to be vain, but our email tools are pretty darn great. Our free email service allows you to send up to 14,000 emails per month to up to 2,000 clients. We offer an excellent starter in drip campaigns, easy-to-understand reporting, eCommerce integrations, and beautiful responsive templates.

2. Sender

Sender has some cool features that aren’t seen in some of the other email marketing tools. It is optimized for use with eCommerce solutions and offers easy-to-use plug-ins for all the major content management systems on the market.

One cool feature that Sender has is the ability to turn videos into animated GIFs inside of your emails, adding an element of interactivity that gets your message noticed.

3. Omnisend

OmniSend is the email marketing toolkit of choice for eCommerce. It is completely optimized for online stores. It offers some advantageous features like fun newsletter sign-up forms, product integrations, and automated emails for notable triggers on eCommerce sites like cart abandonment.

4. Groupmail

GroupMail is perfect for email newsletters and automated messages. This free service is geared more towards smaller lists that don’t require a lot of customization or segmentation. Their service offers basic personalization options and can send to small lists—it maxes out at 100 recipients per send.

Groupmail is a great service to dip your toes into email marketing or newsletters and is a nice stepping stone to more significant marketing or mailing lists efforts.

5. Pabbly Email Marketing

Pabbly Email Marketing offers its free plan as more of a trial than a permanent solution, but their pricing is still some of the lowest in the business. They offer a dizzying array of features, including unlimited emails starting at the Rookie package. Their service also offers standard features like email tracking, list management, email personalization, and list segmentation.

6. SendInBlue

SendInBlue’s free tool offers some extra features not seen in some of its competitors. Of course, they provide the standard fare like an email template library, list customization, and email personalization. Where they shine is their additional features available on their free plan. SendInBlue offers A/B testing and SMS messaging to enhance your customer outreach efforts.

7. MailChimp

MailChimp is one of the most well-known email marketing platforms out there. Their free plan has acted as a gateway for email marketing efforts to small businesses for years now. While the list size and recipients are limited, MailChimp makes up for this with an easy-to-use interface that is beginner-friendly.

8. Campayn

Campayn is a simple and light solution for companies that don’t require a lot of features out of their free plan. Their offering allows you to send 12,500 emails to up to 500 contacts and use your choice from their expertly designed templates. Their free service also offers a single auto-responder.

9. Mailjet

Mailjet is a little more advanced in their free offerings than others. They allow the standard fare, like up 6,000 emails sent per month, using nicely designed templates and advanced statistics. However, their claim to fame is more technical. They offer a robust set of APIs, webhooks, and SMTP relay to enhance your email integrations with your website. While these take some effort from your IT team, the customized email triggers can be extremely worthwhile.

10. Moosend

Moosend doesn’t limit the number of email campaigns that you send per month, even on their free version. Instead, this sleek and clean platform only limits your total number of subscribers. If your list is under 1,000 recipients, Moosend is a perfect fit. Their product is perfectly tailored to non-profits and start-up companies, with discounts and incentives to attract those industries to their service.

So, there you have it—some of the best movers and shakers into the email marketing tools industry. Whether you’re a small business who is just getting started in email marketing or a start-up that is trying to build an audience, email marketing can an expensive and daunting undertaking. At least with these free services, though some of their offerings may be limited, you can spend more time figuring out what works for your organization without the burden of additional costs.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.