How Can I Keep My Subscribers Engaged With My Emails?

Reading Time: 2 Minutes Practical Marketer

So much goes into planning a successful email marketing campaign. Crafting the perfect content, designing your template, placing the CTAs in just the right places. But what does success mean for you? Is it an open? Or are your click-throughs more important? Something else? Whatever it is, it’s surely something that helps drive the bottom line and allows you to enjoy the ROI that email marketing offers. So how do you keep your subscribers engaged to achieve that?

Limit each campaign to one goal

Know what you want to accomplish with each email campaign you send and make sure that everything you put into that email is directed towards that goal. If you try and put too much into each email you send, your subscribers will get distracted from your goal. If they only have one thing to focus on, they’ll know exactly how you want them to engage with your emails.

Try a short survey

Asking for some input from your subscribers is a great way to engage them. It can be as simple as a single question survey asking how satisfied they are with your product(s) or service(s) or how likely they would be to recommend your business to a friend. Any type of information you can get your subscribers to provide will certainly be of great value to you and go a long way towards creating important engagement with your email campaigns.

Pay attention to reports

Actions speak louder than words, and the actions of your subscribers will tell you exactly how to keep subscribers engaged with your emails. Keep on eye on your email marketing reports and the content that gets the most clicks and what subject lines get you the most opens. More of that will maintain your levels of engagement, if not improve them.

Are you ready for a smarter way to engage with your customers?

Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.

Content & Social Networking Manager

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Tom MitchellAndy ShoreRobert Schweickert Recent comment authors
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Tom Mitchell
Tom Mitchell

Well said!!! The burden of proof is in the in the analytics. Google analytics and A/B split testing are great ways to monitor the actions of your subscribers, and quite often clients don’t take advantage of such features. Knowing where your clients have been on you site after opening an email, or which campaign tested better should be a regular practice for email marketers.

Robert Schweickert
Robert Schweickert

Using reports along with additional tools like “targeted emailing” allows you to pinpoint what interests your subscribers have, giving you the data to leverage to then offer a more targeted campaign, hitting the points that interest them most. Offering something with just the right CTA ( call to action ) encourages your subscriber to take action, giving you the right engagement. Keep in mind that a campaign doesn’t always have to be geared to your whole subscriber base, having a more personal and meaningful campaign is what makes the wheels start turning. Bring just enough value fourth to hit home and position your email in a way that your subscribers are wanting more.