Series Posts: Beyond

  • The Advantages of Using A Dedicated IP in Email Marketing

    The Advantages of Using A Dedicated IP in Email Marketing

    Beyond • March 22, 2017

    In this second article of our deliverability series, we’re going to be looking at the importance of using a Dedicated IP. If you’re not sure what that is, or if you’re finding that your emails often end up in the spam folder, get comfortable, take note and get ready to put our second installment of…

  • The Basic Principles of Deliverability in Email Marketing

    The Basic Principles of Deliverability in Email Marketing

    Beyond • March 15, 2017

    This paragraph marks the first in our brand new series dedicated to deliverability. Use this series to get your email marketing results back on track (or avoid them going off track in the first place!) as we guide you with insider tips, tricks and know-how that’ll help you get the most out of your Benchmark…

  • Automation: The Practical Tool for Marketers

    Automation: The Practical Tool for Marketers

    Beyond • March 10, 2017

    Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three new subscribers You send out a separate campaign to welcome your new subscribers You notice someone has unsubscribed: You send out a separate “hey why did you leave/come back” campaign You notice 5 people haven’t…

  • Benchmark TRUSTe Certified

    Benchmark is Proudly TRUSTe Certified

    Beyond • March 8, 2017

    There are certain emails you receive that make your day. This was one of them: Congratulations! After a thorough assessment against TRUSTe’s Certification Standards, TRUSTe has certified the privacy practices and statement for Benchmark Internet Group. This is not an effort we took lightly and are thrilled to see those words on the page. What…

  • Discussing digital marketing, email, and engagement with smart insights

    Discussing Digital Marketing, Email & Engagement with Smart Insights

    Beyond • March 1, 2017

    Smart Insights is famous for offering expert, practical and actionable advice on digital marketing so I was very excited to have had the pleasure of chatting to Robert Allen, Editor at Smart Insights this week. We discussed all things digital marketing and you’ll find some of the highlights below. He offers tips on writing excellent…