Series Posts: Beyond

  • Email Marketing and the Importance of Security

    Email Marketing and the Importance of Security

    Beyond • September 7, 2017

    With marketing becoming largely digital, email in particular has become a huge driver for generating more leads, conversions and ultimately revenue. It ranks above other distribution channels such as affiliate marketing, SEO, and even social media. In fact, email marketing was found to be the preferred channel by most marketers in a survey carried out…

  • How to turn your email list into brand promoters

    How to Turn Your Email List into Brand Promoters

    Beyond • August 10, 2017

    Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential for email marketing is the ability to transform your list from passive readers to active promoters. Brand ambassadors are born…

  • 5 Email Marketing Metrics to Watch Depending on Your Goals

    5 Email Marketing Metrics to Watch Depending on Your Goals

    Beyond • August 8, 2017

    Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how they will react. To ensure that…

  • Is Your Email Content a Gift or a Drag?

    Is Your Email Content a Gift or a Drag?

    Beyond • August 2, 2017

    I remember the first email I ever got. It was sent and received on the same computer — a test from my parents written to their children’s new shared AOL account. Thanks to both my own and the email marketing world’s immaturity, emails such as that one were the only contents of my inbox for…

  • PrestaShop Integration

    Integrating Benchmark with Prestashop

    Beyond • July 14, 2017

    Surely, if you are a customer of Benchmark and Prestashop you already know that for over more than a year both platforms are integrated through an Official Module developed by InnovaDeluxe. The module is translated into three languages: Spanish, English and Italian, and will allow you to: Synchronize in real time with the selected Benchmark…