Series Posts: Beyond

  • Spotlight on Benchmark: Have You Seen The Wonderful News?

    Spotlight on Benchmark: Have You Seen The Wonderful News?

    Beyond • May 26, 2017

    “If you could choose just one moment, what would you choose?” That’s what a colleague asked me recently as we discussed everything that’s happened at Benchmark over the years and, honestly, I can’t choose just one. We’ve never really seized the opportunity to tell you all about what we’ve achieved internationally although we have, of…

  • The Best Email Designs Are Based on Your Audience

    The Best Email Designs Are Based on Your Audience

    Beyond • May 16, 2017

    You might want all the bells and whistles when you’re crafting the best email designs for your marketing campaigns. Yet, the best way to go about this project is to step back and think about your audience. If you’re opting for a packing your email campaign with a lot of information, consider whether that’s the…

  • Benchmark Email PieSync Integration

    Benchmark Email PieSync Integration

    Beyond • May 12, 2017

    Any marketer worth their salt knows, or is willing to search for, the tools they need to make them the best at what they do. If they’re practical, like we know the marketers who choose Benchmark are, then they find a way to integrate those tools whenever possible. Introducing the Benchmark Email PieSync Integration Enter…

  • How to Go Back to the Drawing Board for the Best Email Newsletters

    How to Go Back to the Drawing Board for the Best Email Newsletters

    Beyond • May 10, 2017

    I’ve been around a lot of email marketing campaigns across several industries. Whether you’re looking at non-profits, think tanks, e-commerce, major consumer brands, networking groups, or blogs, there’s one thing that ties the best of the best together, and it’s purpose. Every great email marketing plan — and notice it’s a plan or a campaign,…

  • Your Questions Answered: List Uploads & List Verification

    Beyond • May 2, 2017

    Your list is your most valuable asset in email marketing. Having a good quality list plays a huge role in the success of your campaigns and your deliverability, and you should make sure that you do everything you can to send only to valid email addresses. To help you understand the quality of your list…