Series Posts: Beyond

  • PrestaShop Integration

    Integrating Benchmark with Prestashop

    Beyond • July 14, 2017

    Surely, if you are a customer of Benchmark and Prestashop you already know that for over more than a year both platforms are integrated through an Official Module developed by InnovaDeluxe. The module is translated into three languages: Spanish, English and Italian, and will allow you to: Synchronize in real time with the selected Benchmark…

  • Using Email Marketing to Boost Social Media Followers

    Using Email Marketing to Boost Social Media Followers

    Beyond • June 26, 2017

    Marketing is meant to be a machine with all parts working toward the same goal. In most marketing departments, the parts are meant to make up the whole; at least, that is the ideal. The reality is very different. The reality is most marketing department processes and functions rarely support other pockets of activity. Take…

  • A Flawed, Misleading Unsubscribe Service

    Beyond • June 23, 2017

    Have you ever glanced at a friend or family member’s phone or computer and been shocked at the number of unread emails in their inbox? I may be far too neurotic not to zero-out my push notifications in my inbox, but I know I’m in the minority. Most people receive so much email on a…

  • Improve Open Rates With Targeted Emailing

    Improve Open Rates With Targeted Emailing

    Beyond • June 5, 2017

    So, if you ask me what was the first thing I did when I started doing email marketing, it was  building a list. That is one thing that any marketer can do from the beginning. Having a list is the best way to deepen your relationship with the audience. Having said so, it is equally…

  • A/B Testing

    Why You Need to be A/B Testing Your Email Campaigns

    Beyond • June 5, 2017

    The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What works for one business won’t necessarily work for another. Customers and audiences may differ. Even within your own audience, factors such as region and age can affect…