Series Posts: Clueless Email Marketer?!

Growing a List: Print Ads

Growing a List: Print Ads

Clueless Email Marketer?! • November 9, 2018

It\'s important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you\'d be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity. 00:23 Andy Shore: Welcome back, everybody. We are continuing our conversation on growing your list and today, it might sound like an archaic way of doing it, but good old-fashioned print ads are a good place to grow your list. Why is that? 00:38 Daniel Miller: Well, as we\'ve been saying throughout the beginning of these series, you wanna be in multiple channels at once, don\'t ever rely on just one channel for your marketing. And at the same time, when it comes down to it, the digital space can be just as congested as any other space, so try to switch it up a bit. When it comes down to print ads, we\'re gonna talk today about a lot of different ways that you can have signup forms, or I guess, an entry point to a signup form on a print ad, and it\'s something that you\'ll be able to use in all of the different methods that we talked earlier, go to trade shows and stuff like that. 01:16 AS: Yeah, it\'s just all about turning all those offline opportunities into digital conversations, because that\'s the way people communicate nowadays. Whether... 01:24 DM: Exactly. 01:25 AS: Grandpa likes it or not, that\'s how it\'s happening. And so we\'re just trying to cover all those possible customer touch points, even the ones that aren\'t necessarily online, where you can turn to to grow your list. So how do you do that when you have a print ad? 01:39 DM: Well, one of the most common ways in this day and age are QR codes. I know they look ugly, I know, trust me. There\'s some companies out there that kinda allow you to play with the QR code, that you can add an image to it, or your logo, or something else, but the real benefit of it is the potential that it has, the speed that it has as well. As we said in one of our earlier episodes, if you have a restaurant, you may wanna put those little flyers on each page with a small, little QR code that somebody could scan and go right there and sign up to your email list. We\'re gonna mention also, you can put a URL, but the problem with the URL is it tends to be long, people can do a typo, they get frustrated, it may not work as well. A QR code, they just have to point their camera to it, and I think every single phone now has a very easy way to access QR codes. The iPhone finally added it to their camera, to where now you just pull out your camera, you point it at the QR code and it will automatically detect that and go straight to that website. So again, it\'s probably one of the easiest ways to have the QR codes. 02:46 AS: Yeah, and that\'s a good point, on highlighting the advantage of that over the good old-fashioned URL. But that other way is, I\'m sure you\'ve seen it a million times is, \"Text subscribe to 4755,\" or something like that, and doing it through SMS also helps avoid those typo issues or the remembering issues, \'cause they can hop on their phone that\'s probably already in their hand, if we\'re being honest, and subscribe to your list quickly and easily, whether that\'s on signage somewhere, in a print ad on a table, in a magazine, in the newspaper, flyers you\'re handing out at events, any of those things that, later, they can... When they pick it out to look at it, they can subscribe very easily. So where should you look for those opportunities like we\'re talking about? 03:29 DM: Magazines on tables, flyers. If you\'re at a trade show and you have pull up banners, you can put it there. If you have a brick and mortar store, little stickers on the window, \'cause don\'t forget, when your store is closed, people may still pass by your store, and it\'s closed now, but if there\'s something that they can get more information from, they\'ll probably scan that and wanna sign up. As a matter of fact, I once saw somebody with a truck. It was a construction thing, I think he was a contractor, and he had a giant QR code on the side of his car, it was just for that, \'cause wherever he parks his contracting car, if somebody wants to learn more about his services and prices and so forth, all they gotta do is scan that code and they\'re in. It really makes it that easy. 04:13 AS: Yeah, and Daniel mentioned those stickers and that reminded me, how many places do you go where you see that sticker out front, find us on Yelp? Or something like that? But that\'s them going to Yelp, but why not bring them to your newsletter or your website with that QR code, where you\'re controlling that conversation rather than it happening in a third party site like Yelp? I think that sticker is a really good point, and like we mentioned before, you\'re doing direct mail ads, flyers, if you\'re giving handouts, or you have one sheets that are good information on your business, throw that QR code or URL for signup, or SMS, so that they can get those follow-ups with you. And I think that\'s it. 04:54 DM: Yeah, I think that\'s it. I hope you guys enjoyed our series of growing list and... Yeah. 05:00 AS: Yeah, to really put a button on growing the list, we\'re gonna make all our interns listen to these first nine episodes, and then they\'re gonna get to ask us questions, because when it comes to email marketing, they\'re still the most clueless ones in the office. I hope you guys hear that. So they\'re all gonna be a little less clueless after listening to this, but we\'re gonna give them a chance to ask us questions and see if we missed anything or left any gaps there. So tune in next time, we appreciate you all listening, we\'re gonna keep going and continue beyond growing your list into all the different timing aspects of growing your list, not just the places you need to be to do it. Thanks for listening, we\'ll catch you next time, bye.


Read More
Growing a List: Events

Growing a List: Events

Clueless Email Marketer?! • November 9, 2018

This episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list. 00:22 Andy Shore: Welcome back everybody, thanks for tuning in. We are continuing our conversation on growing your list, and today\'s topic is events. Daniel and I have gone to small business expos and other events all across this country. We love doing it, we love meeting people, and the conversation can\'t end there at the events. Right, Daniel? 00:43 Daniel Miller: Most definitely. When you\'re at an event, at an expo, at a trade show, at a networking event, whatever that is, your conversations are minimal. You\'re pretty much going right to the point. You get to know each other, meaning your name, your business, the position in the company, how can we help each other, and you immediately say, \"Hey, I do this, you do that. Let\'s exchange business cards and follow up.\" That\'s as far as you really go. Why? Because you don\'t have time to really spend 30 minutes, 45 minutes with each person there. You\'re at a trade show, at a networking event to speed-date throughout, and then do the follow-ups later on. 01:18 DM: So the first main important reason as to why you wanna collect emails, and don\'t just collect the business cards and just add them to your email list, make sure that you ask for permission, whether it\'s right there at the time, saying, \"Hey, do you mind if I add you to my email list?\" You make a little note on the card, or you take all of your business cards from the show and you can put them in and send a one-time email to ask for that permission at that time. But again, the most important reason is to do that follow-up post-event \'cause you just don\'t have time to talk about everything at the event. 01:48 AS: Yeah, and some people are gonna be there just to grab the swag at your table. But they may need what you\'re offering, and so if you get them to sign up and say, \"Hey, we\'re offering a one-time special for all event attendees, that we wanna thank you for stopping by the booth. We\'re gonna follow up and send you that offer,\" that\'s how you\'re gonna get those people that maybe just wanted a free pen or something else that may actually turn into a customer \'cause you were able to capture that email and follow up with them afterward. 02:17 DM: And as a quick bonus one, one of the things that you may do, if you go to events often and you start creating a list of people that you meet at events, they\'re probably gonna be interested about these other events that you go to. So communicating to them regularly, saying, \"Hey, guys, I met you at this event. I\'m gonna be going to this other one. Come join me. It\'s a very similar one, I think you would like it,\" you\'re gonna start creating a different type of engagement to where you\'re no longer just selling yourself, you\'re selling that you are somebody to trust and you are somebody of value because every email you send has value, whether it\'s about your product or something that can benefit that subscriber that you have. 02:54 AS: Definitely. And now that we talked about the why, let\'s get into the how. And if you listen to our in-store episode, you\'ll know that we recommended signage in the store that has either a QR code or a way to contact you via SMS or a URL to go to. But in your booth, you\'ve got signage, you\'ve got banners, you\'ve got the tablecloth. Whatever it is in your booth, there are ample opportunities to let people know that they can sign up for your list. 03:19 DM: Most definitely. I think it\'s one of the most common things. \"Put your business card in here they\'ll win the prize at the end of the day.\" A free tablet or $1000 or whatever that is. A bonus thing for that one, try to think to yourself how much time and how much it costs you to obtain that lead. Think of how many people are gonna go to that event and try to guesstimate how many leads you\'re gonna be able to obtain from the event. That\'s how you can try to quantify how much money to spend on that grand prize. So, having it to where people can just easily pass by. Again, we\'re talking about an event, a trade show, to where if you have a booth, people are just gonna be passing by. You\'re gonna get a lot of looky-loos, those people that are just trying to find the free pens and the free toys for their kids that they\'re looking for, right? 04:09 AS: Or their dogs. 04:10 DM: Exactly. Don\'t discard those people, and make sure that you have a way to obtain their information that follow-up with them through email, to then maybe try to nurture that lead. And a lead that you thought was just passing by trying to get the free stuff may turn into a really good customer. 04:25 AS: Definitely. And it\'s always a good idea that you either maybe have a couple laptops or a desktop or even some tablets that you have there available that you can hand to someone to sign up, that lets you get on to that next person and talk to you while that other person is completing the sign-up process, to where you can really maximize your time there at your booth. And last but not least, I know it\'s gonna sound crazy, but good old-fashioned pen and paper. 04:49 DM: Pen and paper sometimes work the best because it also depends on your audience. A lot of times at events, the Internet works really slow. The WiFi, there are so many people at once that it\'s hard to push that through, and you wanna make sure that you don\'t lose any leads whatsoever. So a lot of times with pen and paper is the good old-fashioned way. It works. Be sure to leave a lot of space when you\'re allowing somebody to fill that out. Don\'t put too many fields. If you can, just put their email. The other information, you could possibly gather later on as you follow up with them, but keep it simple and give them enough space so they don\'t have to cram their writing in. 05:28 AS: Yeah. Don\'t forget, you\'re gonna have to read it all and type it in later. So don\'t pick thinly-lined paper. Those thick lines, to where they have all the space in the world. Remind them to write neatly so you can follow up with them, and that\'s how you\'re gonna keep in touch with your event attendees. 05:45 DM: Quick pro tip: If you\'re using Evernote Pro, you can actually take a picture of your sheet, and it will automatically detect the text for you and put it in a digital version. So, there you go. 05:57 AS: Oh, that is a good tip. Thanks, everyone, for listening. We\'ll catch you next time, where we wrap up our conversation with the last recommendation of places where you should look to to grow your list. Thanks. 06:08 DM: See you next time.


Read More
Growing a List: In-Store

Growing a List: In-Store

Clueless Email Marketer?! • August 7, 2018

We\'re still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store. 00:22 Andy Shore: Welcome back to Clues for the Clueless Email Marketer, and our continued conversation on Growing Your List. And today, we\'re gonna talk about doing it in-store. I know email marketing is a digital space, and it all seems like it happens online, but physical locations for businesses is still a thing for now, even as the Toys \"R\" Us\'s of the world sadly disappear. We go to restaurants, we go to stores. It happens. You should be growing your list from your brick and mortar location. And why is that, Daniel? 00:51 Daniel Miller: Well, I think one of the first and most important reasons is repeat business. And I\'m gonna give you a great scenario right now. Here, there\'s oftentimes that we\'ll go out to lunch, and every time that we go out to lunch it feels like we\'re reinventing the wheel again. Everyone looks at each other, \"Where are we going?\" \"Oh, I don\'t know, let\'s go here. Let\'s try to find a new place.\" Having an email system set up that right around noon, an email goes out and tries to bring in customers with a free drink, a buy one get one, bring a friend, all those different creative ideas can really help your business grow. And I\'ll tell you this, I see a lot of restaurants and businesses that don\'t leverage this as much as they can. But really obtaining the email of your customer as they come in and try to get them to come back in works very, very well. 01:38 AS: Exactly, and Daniel brought up restaurants and our lunch ordeals every day. We have a perfect example that we\'re gonna close this talk with, so stay tuned for all of it. We\'ve got a real life applicable example to give you that worked on us and then we subscribed, so we\'ll get into that. And that\'s how a teaser works, ladies and gentlemen. The other reason why you should do it is sometimes there\'s gonna be people that come into the store that aren\'t gonna purchase that first time. But if you get them on that list, like Daniel said, you\'re gonna draw them in with those promo emails and turn those looky-loos into customers. So now we know why. Let\'s talk about how. And signage is really where it all starts, right? 02:17 DM: Exactly. And I\'m sure we\'ve all gone to purchase something at a store, whether it\'s a restaurant, it\'s a retail store, whatever that is. And you go in and at the cashier there is either like a phone number or a QR code or something that tells you sign up for emails. In some cases, it\'s just a fish bowl and you put in a business card for them to contact you. So there\'s a lot of different ways that you can try to generate and build your list, whatever is your preferred method. Here\'s some pro-tips to keep in mind. Pro-tip number one, if you decide to do it at the cash register, make sure that it\'s quick. You\'re building up a line, it\'s noon, people are there from work, they don\'t have two hours to sit down for lunch, they need to eat and get out. If your signage process is holding up that line and creating a line that\'s twice as long than it should be, that\'s gonna be a problem. That\'s gonna annoy people. 03:13 DM: If you\'re using QR codes and they\'re scanning, and the code doesn\'t link right or something like that, always make sure to test everything out first and make sure that it\'s efficient. So a recommendation, if you\'re doing something like a restaurant, I highly recommend maybe putting it out on tables, as your guests are eating at the tables, they will see that, they\'re enjoying the food. And again, it\'s all about flowing with the experience. Don\'t try to ask for the emails in weird situations, don\'t try to abrupt the flow of the experience is what I\'m trying to say. 03:45 AS: Yeah, or if you have sales people throughout the store who are helping you, they can even be walking around with tablets that have a quick sign-up form. And as you\'re talking and browsing through the store that you can sign up real quick and then get like, \"Hey we\'re giving you 10% off today if you sign up for our newsletter.\" 04:02 DM: Exactly. 04:02 AS: Any of those things that right there, you\'re gonna get those customers. And Daniel talked about all those good different ways to do it, whether it\'s with an SMS code, QR code, they go to URL to do it. 04:13 DM: Yeah, and then there\'s a... Something that\'s becoming more and more popular as Andy kind of referred to, at the moment of purchase when you use a credit card, they ask you, \"Do you want the printed receipt or email?\" And a lot of people are starting to choose email. And the cool thing about that is if you use your credit card, let\'s say with Square, and you type in your email once, that now saves to the Square database, and you no longer have to save your email again. It detects by with the credit card. So any time that you use that credit card at a later store, you\'re email is already in there, you can automatically subscribe to that store, making it easier for everybody. 04:49 AS: Yeah, and we mentioned a real-life example. And Daniel talked about putting something right there at the table. A week or two ago, Daniel and I decided to go to lunch at Chili\'s and they had those little electronic tablet type things, electronic kiosk almost, right there on the table at every table. You can order through it, you can pay through it. But the waiter came by and said, \"Hey if you sign up right now for our loyalty program, you can get free chips and salsa or soda right now.\" And so we\'re like, \"Okay.\" And two minutes later, we had free chips and salsa right there on our table for us to enjoy during lunch. And I\'ve been getting follow-up emails ever since. And they\'re sending me yummy food that makes me wanna go back. And Chili\'s isn\'t necessarily the place I always think of when I wanna go to lunch, but when they\'re sending me emails and doing good email marketing, I can probably bet that before too long Daniel and I will be back there for lunch. And that\'s why it\'s important to use your in-store locations to grow your list. 05:48 DM: And we get free chips and salsa every time now because you\'re part of their loyalty program. 05:52 AS: Wooh. You guys know I\'m all about that free food. Alright guys, that wraps up our conversation for Growing Your Store in Growing Your Store. Well, you\'ll grow your store too, if you\'re doing good email marketing. Growing Your List In Store. Catch us next time. Thanks guys.


Read More
Growing a List: Phone

Growing a List: Phone

Clueless Email Marketer?! • August 6, 2018

As we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You\'ve already got potential subscribers on the phone, why not take a moment and ask them to join your list? 00:23 Andy Shore: Welcome back everybody, we\'re continuing our conversation on how to grow your list and today we\'re focusing on the phone. You may do phone customer support, maybe phone sales, but you\'re talking to people on the phone. Why not turn those people into email subscribers, right? 00:40 Daniel Miller: Exactly. And, you know, the phone is becoming, in a way, I don\'t wanna call it outdated, but it is a tool that less and less people like to use. Nobody wants to have to get on the phone and go through the automated system, and so forth. But at the end of the day, it is a great opportunity when somebody is on the phone with you to have that opportunity to ask for their email. The perfect scenario... Well, some of the perfect scenarios are if somebody... If you\'re having to follow up with somebody, specifically for a support call, just to ensure that the quality control has gone through, it\'s a perfect opportunity to ask for their email address to send them future updates in regards to product improvements and so forth. So any time that you\'re on a phone number if you\'re using a CRM, you should definitely have your customers\' profile open and ensure that all of your, I guess, needed fields are all filled out. So yeah, phone calls are the perfect chance to kind of fill in those gaps. 01:39 AS: I think that\'s a good point. You know, we use the dirty M word here, but Millennials don\'t necessarily like being on the phone and it\'s possible if they\'re calling you, it was the last resort. But you get the email there, and you can follow up there. You may be connecting with them in a way they\'re more comfortable and they\'re willing to continue that conversation. Like [01:56] ____ was saying, with quality control, how many times have you\'ve been on a support call only to get a follow-up email? \"How did we do? Give us feedback,\" or, \"Leave a review on our site,\" or, \"We wanna make sure the problem you called in for is solved, let us follow up with you and let you know that that ticket has been solved when it is.\" So that\'s a great opportunity. And like we\'re saying, it keeps them in touch. It may not be the only time you talk to them because you can follow up with additional emails, even if it\'s the monthly newsletter or if it\'s an automated journey that\'s aimed at turning them into a customer or a repeat customer, it\'s gonna keep in touch and make sure that you\'re always the first business they think of when they need your goods or services and they\'re there on the phone, right? 02:37 DM: Exactly, and the cool thing about having a phone communication as well, we\'ve been talking throughout the episodes so far, don\'t rely on one channel of communication, you need multiple ones. So if you have their email you may wanna try to obtain their phone number, not to bother them every other day, but guess what? If you notice that you sent out a few emails and they stop opening them, and then you start sending out more emails and they start bouncing it may trigger something in your CRM to automatically call that person and ensure that you still have the right email address. Stats have shown that people tend to change their emails around every two years. The reason being, most likely, it\'s because they changed jobs and so forth. So it\'s just common that people change their email and having another line of communication is an excellent way to follow up with them to ensure that you can still retain that contact and communication. 03:27 AS: Yeah, so hopefully we\'ve sold you on using your phone lines to grow your list. Let\'s talk a little bit about how to do that. And I know this is gonna sound amazing and totally ground-breaking, but just ask. 03:39 DM: Yeah. [laughter] 03:41 DM: It sounds ridiculous. Funny enough, there\'s actually a really good book by Ryan Levesque, Ask. And I never really understood what just asking meant until I read that book and he lays it out really, really well. There\'s really complicated concepts that we try to figure out, like, \"How do we identify core customers?\" Or, \"How do we identify what our customers really want?\" And really just asking is the secret there. On how to ask, as we\'ve been saying, the right opportunity, the right time and really following a conversation that flows is essential. If right in the middle of a support call with an angry customer, you ask for their email to follow up on new features and products, they\'re gonna tell you to go where the sun don\'t shine. [laughter] 04:21 DM: Beyond that, what you want to try to do is always make sure that it\'s a fluid and you\'re building a business relationship. So when you ask, make sure that it\'s in a timely manner that makes sense and in a conversation that makes sense as well. 04:33 AS: Yeah, it could always be one of those, \"Hey, before I let you go, do you mind if I ask if we get your email address so that we can follow up with you for review purposes, to check back in and make sure your problem was solved, or really just to stay in touch?\" Any of those ways, asking is gonna do it. There is this stat out there that I don\'t wanna erroneously say the number out, so look it up, but I think it was definitely in the vast majority of people will willingly subscribe just when you ask. So have that script or elevator pitch ready, if you need it, but just saying it right at the end of the conversation will work more times than not. 05:08 DM: Most definitely. And a pro tip, I believe, I can\'t remember what book I read this in, but follow the rules of the five yeses, especially on a phone. Ask certain questions that the other person on the line will immediately say yes to very easy questions like I don\'t know, let\'s say there was a support problem, it was fixed. \"Hey, was your problem fixed?\" \"Absolutely.\" \"Did we do it in a timely matter?\" \"Yes, you certainly did.\" \"Awesome, how is the support person?\" \"They were great.\" \"Oh, you know what... \" There, you\'re going through a line of success and you\'re building a relationship of yeses, once there, you can easily get to that final... And then you\'re like, \"Hey, to stay in contact, to keep you updated, and to make sure we don\'t have to be on the phone, do you mind if I just get your email and that way we can send you updates?\" That way, boom. You\'ve got now their email address. It was right in the conversation. And yeah, everyone\'s happy. 06:02 AS: Yeah, that wraps up or talk about growing your list with the phone. Catch us next time where we continue our conversation on growing your list. Thanks, everybody.


Read More
Growing a List: Social Media

Growing a List: Social Media

Clueless Email Marketer?! • August 3, 2018

Email marketing and social media aren\'t an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers. 00:23 Andy Shore: Welcome back to another episode of Clues for the Clueless Email Marketer. We\'re continuing to talk about growing your list. It\'s important to do, we\'re telling you all the ways to do it. And today\'s topic is social media. So Daniel, why should you use social media to grow your list? 00:38 Daniel Miller: Well, first of all, I think Facebook recently posted that 2.4 million people go on to Facebook every month. 00:47 AS: I was gonna say every second. 00:48 DM: And I think 1.4, I think 1.4 million go on it at least once a day. 00:52 AS: Mmm, hmm. 00:53 DM: So if that\'s not a big enough reason as to why you should leverage social media to grow your list, I don\'t know what is. But in a way, it\'s a little bit of an addiction and it\'s a little scary, but when it comes down to it you really wanna try to surround your subscriber with as many possible channels and ways as possible. Alright, somebody is already following you on Facebook, it\'s a great opportunity to try to leverage that little bit of trust to maybe get them to sign up to your email list if they haven\'t already done so. It\'s a mistake to think that just \'cause they\'re falling you on Facebook, that\'s okay. Let\'s knock on wood if Facebook tomorrow doesn\'t wake up, what\'s gonna happen with all of your followers. I have some friends that have over 100,000 followers on Facebook, their sales are going great and they\'re really trying hard to get all of these people as a lead on their emails because again, they don\'t want Facebook to have as much control as they do on that list on that audience. They wanna control as much as they can of it. 01:50 AS: Absolutely, and think about it. Someone comes to your website, and you have that sign-up form, you\'re only getting some of the people to come to your website to sign up to that form and that\'s that. But if you were on a social campaign to grow your list and you\'re posting about it, that gets shared, retweeted, whatever it may be, that grows beyond the reach you already have, because that\'s the nature of social media and it opens up new opportunities to expand your reach when other people share it, so you\'re getting more people than you normally would and it\'s gonna help you grow that list more quickly. So now that we talked about why, let\'s get into how to grow your list. And I think the one that most people might be familiar with is a signup form on your Facebook page. 02:32 DM: Exactly, and I think recently, Facebook has now a new limit, right? I don\'t remember exactly how much it is, but I think you need a certain amount of likes before you can actually have a sign-up form on your page. So again, this is another reason that you wanna make sure that you\'re not just relying on Facebook because they just changed that rule, I think a couple months ago. What other rule could they possibly change? So putting a sign-up form on your Facebook once now that you have the amount of likes to do that. Go ahead and do so, \'cause again, you don\'t wanna rely on that one channel, you wanna try to bring them on to a channel that you fully control. And also, it\'s something that you can send a push notification to. Meaning, when you post something on Facebook, Facebook doesn\'t notify all of your followers saying, \"Hey this business now posted.\" Sometimes they do, they say, \"Hey, so and so, that hasn\'t posted in a while, just released that.\" But that\'s kind of like an arbitrary algorithm that sets in. In regards to your emails, nine times out of 10 it\'s the first thing that we check in the morning, at lunch and right before we go to bed. So when you\'re sending out an email you\'re directly communicating with the user in an inbox that they\'re probably checking. 03:44 AS: Definitely, and be on Facebook with Twitter, LinkedIn, Instagram. I\'m sure you\'ve all seen that phrase, link in bio on all of those places, but you\'ve got a landing page sign up form for your newsletters, or whatever it may be, on your website, throw that link in your bio, and give people a chance to sign up from all the different sites and touch points you have with them. It\'s gonna work, it\'s gonna help grow your lists and followers on one place, aren\'t necessarily subscribers in another or followers in another. So, like Daniel said, \"Bring it all into where you have the most control and where they\'re gonna pay the most attention.\" And as we wrap up, I wanna flip it a little bit because it\'s not just social that can grow your email. You can also use email to grow your social. Benchmark has social media templates that you can integrate with those channels and send out your most five recent updates, ten recent updates from any of those channels and say, \"Hey, if you want more of this content, subscribe, like, follow, whatever it may be.\" And then like we said, it works both ways. It\'s a two-way road and you can use email to grow your social, social to grow your email, and your list is gonna grow no matter what, your reach is gonna grow no matter what. 04:54 DM: Yeah, and again, going back to that, we can definitely send that email and that kind of gets pushed on to it but like we\'ve been saying, you don\'t just wanna rely on one channel. You wanna diversify and having your list being pushed to Facebook and trying to generate more likes through that, allows you to also send the same message or a different perspective of that message that may click a little different with that follower on a social media that then has them subscribe to something else on your list. So yeah, I think that\'s about it for... 05:25 AS: Yeah, definitely. Thanks, everyone for listening. We\'ll catch you next time as we continue our conversation on growing your list. We\'ll catch you next time, next time, next time, next time.


Read More
1 2