About 4 months ago, I was doing my morning workout at the gym on the treadmill- something I absolutely loathe. Unlike my husband Curt, who is athletic, fit and competitive, I am none of the above and see exercise as a necessary evil (I hope one day to be in good enough shape to celebrate my 90th birthday as we just did for my dad). [caption id=\"\" align=\"aligncenter\" width=\"1199\"] Our family traveled from near and far to celebrate my dad, Frank, for his 90th birthday.[/caption] The only way I can make it through the 45 minutes of agony is to have an interesting diversion, so I watch a variety of business and personal development videos while speed walking at level 5 incline. On this morning four months ago, I watched a video presentation from the Growth Institute by Paul Akers called 2-Second Lean. I was absolutely blown away by the simplicity of what he had to say. Lean, which was pioneered by Toyota, is all about the elimination of waste and the focus on continuous improvement. 2-Second Lean, an even simpler concept, requires every person on the team to makes a 2-second improvement every day. As Paul says: Just give me a single 2-second improvement a day. That’s it. That’s all I ask for. A 2 second improvement. There is not a person on earth that can’t figure out how to improve something by 2 seconds. On the way home, I told Curt that I just watched the most awesome video and he needed to watch it too. After some serious pestering, I got him to watch it with me during lunch. He was hooked- and believe me, he does not jump on board very easily. Our next step was to share the video at our weekly Leadership meeting. The Leadership Team also loved what Paul had to say and believed Benchmark could benefit greatly from implementing Lean. However, we still had to get buy in from one more very important group and that was our international managers. We had to be sure that the Lean concept would work across our nine languages, nine offices and diverse cultures. We shared the 2-Second Lean video at our semi-annual international sales meeting held at our Los Alamitos headquarters and got an overwhelming thumbs up from the international managers. [embed]https://youtu.be/hlYvmkYvA8A[/embed] I read Paul\'s book, 2-Second Lean, and also shared that with the Leadership team. The more we talked about it, the more certain we were that we were ready to embark on a Lean journey at Benchmark. This blog post is the first in a new series that chronicles that process. I will share the victories and the challenges. It is intended to help any organization that is interested in implementing Lean, no matter if they are a SaaS company like us, a non-profit or a one person start up. A friend once referred to my personal motto as, “Go Big or Go Home.” Looks like it’s time for a new slogan!
Often, the novice marketer asks a question that goes something like, “should I be doing A or B in my marketing efforts?” No matter what A or B represents, the answer is never either/or … but all of the above. All our marketing channels are strongest when used in conjunction with one another. Our Benchmark Email template integrations make that incredibly simple. We’re excited to announce new template integrations for eBay, Etsy, LinkedIn, Twitter, Pinterest and Facebook Events. eBay Bring more attention to your items for sale on eBay. Either promote one or multiple items with the eBay template option. That means you’re not limited to just the audience of eBay, but can also advertise to repeat customers, subscribers and more. Etsy Share the items in your Etsy store with your subscribers. Promote up to 15 of your most recent offerings with the Etsy template option. Help drive repeat business, get more eyes on the crafts in your Etsy store and sell more. LinkedIn Turn your subscribers into LinkedIn followers by sharing recent updates. Your company’s information and three most recent updates are included with the LinkedIn template option. Your LinkedIn followers won’t always be your subscribers and vice versa. This helps to close that gap. Twitter Convert your email subscribers into Twitter followers by sharing recent tweets. Up to five of your company’s most recent tweets are included with the Twitter template option. Even if your subscribers are already following you on Twitter, they may not be seeing all your tweets. Be sure they’re seen with the help of this integration. Pinterest Turn your subscribers into Pinterest followers by sharing your boards. Get more eyes on your boards and expand your reach beyond the platform with the Pinterest template option. Facebook Events Increase attendance to your Facebook Events by promoting them with email marketing. Advertise one or more Facebook Events with the Facebook Events template option. Plus, you get the added advantage of Benchmark Email’s real-time reports. That way you’ll be able to better gauge interest in your events.