Series Posts: Practical Marketer

  • Fear of Marketing Automation (#FOMA): Lack of Human Resources

    Practical Marketer • January 9, 2018

    Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay if you still don’t fully understand what is involved in marketing automation. To explain it in layman’s terms, once your company reaches a certain point, it’s impossible to have one-on-one contact with…

  • Fear of Marketing Automation (FOMA): Lack of Marketing Automation Strategy

    Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy

    Practical Marketer • January 8, 2018

    Marketing automation can seem scary. “Giving up control to the machines? No way.” “I don’t know. It’s so complicated… I’m probably better off doing this on my own.” Fun fact: Industry stats tell us a very different story. In fact, this study shows that marketing automation increases sales productivity by 14.5% and drives a 12.2%…

  • 10 Essential Event Email Design Tips to Drive Registration

    10 Essential Event Email Design Tips to Drive Registration

    Practical Marketer • November 30, 2017

    Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or to simply open the message, an email’s objective is to always persuade the reader to engage in some way. For event marketers, their email strategy…

  • Free Holiday Email Templates

    Free Holiday Email Templates

    Practical Marketer • November 29, 2017

    The season to be jolly is right around the corner! That’s right! Holiday cups are back at Starbucks, Christmas music is already playing in every store. Decorations are right around the corner, if not already here. It always feels too early to start celebrating the holidays, but it’s never too soon to plan your holiday…