Series Posts: Practical Marketer

  • Marketing Automation: Promote & Follow-Up

    Marketing Automation: Promote and Follow-up

    Practical Marketer • November 17, 2017

    If you are using an email marketing service, you are promoting something. It could be a newsletter, your latest blog post, updates on your non-profit, business and product updates or new services you offer. Email Marketing is the perfect tool to announce, promote and keep your circle up to date with everything. The trick is,…

  • The Deliverability Formula

    The Deliverability Formula: 5 Steps to Reach the Inbox

    Practical Marketer • November 9, 2017

    Getting to your subscribers’ inbox is as simple as hitting send, right? Yes. More accurately, yes, but… There are a few steps that come into play before that happens. If done correctly, then it is as simple as hitting send. The Deliverability Formula: 5 Steps to Reach the Inbox Our team of experts has compiled…

  • How to Use GIFs with Benchmark

    Practical Marketer • October 30, 2017

    Perhaps you’ve noticed amazing email campaigns that have graphics featuring a lot of movement. Would you like to do the same in your in your next email send? Creating moving graphics is a piece of cake. I will show you here how to create videos and add them to your emails as GIFs. First, you…

  • Marketing Automation: Welcome Series

    Marketing Automation: Welcome Series

    Practical Marketer • October 27, 2017

    Marketing Automation is not a buzzword. It’s an industry standard at this point. If you have signup forms on your website, blog, social channels or anywhere else, you should have an automation to at least welcome those new subscribers. Time is of the essence here, and when someone is showing interest in your company, it’s…

  • Steps to Be Followed When Your IP Address Is Blacklisted_Steps to Be Followed When Your IP Address Is Blacklisted

    What Should I Do If My IP Gets Blacklisted?

    Practical Marketer • October 23, 2017

    Email marketing has come a long way over the past few years. Many would associate you with spammers at just the mere mention of email marketing not long ago. Email marketing’s reputation has been won in part by the impressive Return On Investment that it offers. The other part is that marketers have gotten smarter.…