Series Posts: Practical Marketer

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…

  • 2 Ways to Use Automation Pro

    2 Ways to Use Automation Pro: Onboarding & Conversions

    Practical Marketer • January 23, 2017

    Automation Pro is here! Simply put, it’s the clear solution to create quality, ongoing customer engagement. With the launch of Automation Pro, we’ve built in a handful of templates that demonstrate practical strategies that any marketer can execute. In this post, we’ll focus on two of them and provide some real-life examples of what can…

  • 15 Ways To Grow Your Email List In 2017

    15 Ways To Grow Your Email List In 2017

    Practical Marketer • January 13, 2017

    In 2017, like every year before it, your list is the lifeblood of your email marketing efforts. While your list is not a numbers game, it’s always quality over quantity, growth is an important part. We’ve all seen signup forms on most websites we frequent. Many of us have an inbox full of emails we…

  • Why is the welcome email an important time to say thanks?

    Why Is The Welcome Email An Important Time To Say Thanks?

    Practical Marketer • November 4, 2016

    The very first email campaign should never be the very first impression you give a subscriber. After all, for it to be opt-in email marketing and not spam, they need to have signed up to receive your campaign either via a form or in person. However, it is the first time they’ll get to engage…