Series Posts: Product & Design

  • Inside Look: Editor Restyle & Organization

    Inside Look: Editor Restyle & Organizational Update

    Product & Design • March 22, 2017

    Our company has found itself in a new season of change, and our different product teams have been growing and finding their strides. We’ve made mistakes and have faced a bunch of challenges, but we’re learning to make continuous steps of improvement. So, thanks for joining our team’s journey. Here’s a little peek into what went into our…

  • New Drag & Drop Editor Updates

    Product & Design • January 17, 2017

    We’ve already introduced you to the Lean Journey that we are all undergoing here at Benchmark. It’s a process of eliminating waste and continuous improvement. In 2017, our goal is to increase the lean focus on our product. The first such example of that is the improvements we have made to our Drag & Drop…

  • Automação

    Introducing Our New Email Engagement Automation

    Product & Design • August 4, 2016

    We are excited to present to you the newest feature of our application! As a Benchmark user, you may already be familiar with our current autoresponder feature. This feature allows you to send out a sequence of emails based on three different triggers: When a customer subscribes to a list A recurring date related to…

  • Why We Needed an Email Design System

    Product & Design • August 1, 2016

    Up until recently, we have had one design team doing everything at Benchmark. What this means, is that the same design team that was creating the products and the development of new features was also in charge of design for marketing and creating and maintaining branding. I remember one time that our team was designing…