Do you know the difference between Customer List Management and Customer Relationship Management?
Did you even know there was a difference?
For a long time, it’s been our job to show you the practical strategies to grow your email list, the best ways to maintain them and the benefits of doing both.
Great marketing is customer-centric. The ability to do that comes from having the right tools for the job. Customer List Management plays a role but doesn’t include what happens outside of the inbox. That’s where CRM becomes so important.
Benchmark CRM’s Project Manager, Paul Rijnders, spelled out the difference between Customer List Management and Customer Relationship Management on the Benchmark CRM blog.
We’ll be introducing some of the posts from the CRM blog in this space that we think may help our email marketing audience as well. Check them out!