Email marketing has a lot of advantages, the biggest benefit being that email is free and convenient. The down side to this is that the ease of email has led to an explosion of spam, and therefore the creation of the spam filter. Most unfortunately, these filters tend to block even legitimate email. So if you find your emails are being blocked, read on. Take a look at five great ways to avoid those email spam filters.
1. Never use spam words in your email
There are a lot of words and symbols that are classified as ‘spam’ and these should be avoided at all cost. Words such as ‘viagra’, numerous dollar signs, multiple exclamation marks and even sentences in capital are considered spam. It is very important that you do not use such words in the subject line of your email.
2. Always safeguard your customer list
3. Place an unsubscribe link in your email
It is important that all your email communication contain an unsubscribe link for the benefit of your recipients. This is usually provided by all the leading Email Service Providers like Benchmark Email, etc. However, you should ensure that your link works properly by testing it yourself. If a recipient clicks on the unsubscribe link you must ensure that the person is removed from your subscription list instantly.
4. Make use of double opt-in forms
Although single opt-ins can be used, double opt-in is a much better alternative. In the single opt-in process, a person who wishes to subscribe needs to provide his name and email address and confirm that he wants your emails. When it comes to double opt-in, the person completes the single opt-in process and then clicks on a verification link that is sent to him via email. The verification process used in double opt-in makes it more trustworthy and reduces the chance of your email being called spam.
5. Pay attention to all aspects of your email
- Your email should maintain a constant ‘From’ field and the ‘To’ field should always be personalized.
- Request your readers to add your email address to their ‘whitelist’ or address book.