Sesame Street was in the news last week with Katy Perry’s nixed appearance due to a wardrobe malfunction of sorts. We’re also talking about one of Sesame Street’s puppet residents over here at the Benchmark Email blog.
Also, do you want an easy way to gain reach and longevity with your email campaigns? Look no further than the Benchmark Email Community.
A Cookie Monster That Doesn’t Like Cookies
Yes, you read that right. I’m not talking about the lovable blue puppet from my childhood. I’m talking about the European Union, whose new regulations on placing cookies onto EU residents’ computers could prove costly. Email marketers should take note if any of their subscribers live in Europe. Consent must be given, or a sender could incur a fine of around $8,000 for each and every case. Their new law is indirectly a new email marketing regulation.
Win 3 Free Months of We Do It For You Full Service Email Marketing
If you didn’t have to worry about taking the time to send out all your email campaigns, you could spend more time reading our blogs! Or even do something crazy, like go outside. You could do all that and more. All you have to do is tweet us @BenchmarkEmail and tell us why you deserve to win 3 free months of We Do It For You email marketing.
Getting to Know our Community
The Benchmark Email Community is a great and often under utilized weapon in our email marketing arsenal. Not only does it give your email campaigns a permanent home (safe from being deleted from an inbox), it also gives your emails search value. It becomes even more valuable with social networking integration.