Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

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Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

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10 Ways to Build an Opt-In Email List

Beyond • November 14, 2009

As an email marketer, your first job is to build an opt-in email list. Without this list there is no way to send out your email newsletters. If you are building an opt-in list for the first time, don’t worry. Take a look at some great tips to help you compile a fantastic opt-in list! 1. Create a website Creating a website is a pretty simple thing to do. It can even be done for free. Once you create your website you can request visitors to register with you and thus get them to sign up. 2. Prominent Opt-ins Place prominent opt-in forms where ever you think potentials may see it. People do not have to time to hunt for your sign in forms. Place these forms in easy to see locations. 3. Write an E-book or E-report An E-book or E-report is a great way to get potential customers to visit your website. In this way they will be motivated to sign up for your newsletter. 4. Guest-write blogs A lot of blogs permit guest writers to place articles on their blogs along with a link leading to their website. This technique is excellent for gaining publicity. 5. Use ezine directories Get yourself listed in ezine directories. The best part is, this option requires no subscribers and is usually a free service! So make the most of it and get listed now! 6. Give out freebies Give out free stuff to your potential clients. Give away free screensavers, games, ebooks and more on your website. Place a sign up box on your website so that people checking out your freebies know they can register for your newsletters. 7. Submit your writing Make use of online magazines that accept your writing and if possible place a link leading to more information. You can also publish an online newsletter. There are lots of services that help you do this. 8. Provide quality information Your newsletters should contain interesting and well written quality content. Good content is the best motivator for getting people to sign up. 9. Provide quick opt-out Provide a simple and quick process for opting out. This encourages people to take a chance on signing up. 10. Find a partner It could be beneficial if you found a partner with similar interests to build an opt-in list with. This could lead to shared expenses, sharing of the list and better profits. Can you think of any more tips to build an opt-in email list? Tell us about them!


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The Use and Benefits of Email Marketing for Nonprofits

Beyond • November 11, 2009

What is the best way to reach out to clients? What does one\'s target audience require? What method of communication should be used? When it comes to facing these tough questions, nonprofits are no exception. Most corporations and organizations have discovered that the answer to these problems can be found in email marketing. However, for nonprofits, the concept of email marketing is still relatively new. Although email marketing may not be able to provide the solution to every issue, it is an excellent, affordable and convenient tool that helps allow easy communication with customers. Whether it’s to do with membership drives, donations or even carrying out a fundraising event, email marketing provides real value for the time and money you put into it. If you are a nonprofit planning to use email marketing for the first time, take a look at the following tips: Create a strong contact list The most obvious way to build a contact list would be to include links on your homepage, links leading to the subscription center, sign-up sheets, searches that have been paid for and more. However, when it comes to nonprofits, the number one focus should be on creating a strong contact list. This means the list should, as far as possible, consist of those who have specifically asked to receive information from the nonprofit in question. Face-to-face sign ups and website sign-up forms are the best ways to achieve this. Increase interest and awareness Sending out regular newsletters is a great way to keep your signed up members interested and aware of what’s going on in your nonprofit. You can use email marketing to increase the number of your audience to an event, draw in volunteers and bring in donations amongst other things. Each newsletter should provide new, fresh and engaging information. You can also provide news regarding the outcome of previous events. Don\'t provide excess information Avoid bombarding your contact list with excess information. Newsletters should be provided consistently but not too frequently. The information within them should be targeted to satisfy the requirements of your members. Ask your members how often they would like to receive email communication and stick to their choice. Try and place a feedback form in every communication sent and conduct surveys on a regular basis. This helps you keep in touch with the needs and grievances of all those on your contact list. Recognize the uniqueness of email Most nonprofit marketers are familiar with direct mail and have had a good amount of success with that approach. They therefore tend to use their best direct mail pieces in their emails. However email is a unique medium, different from direct mail. For the best response, email needs to be short, to the point and with clearly defined calls to action. Placing direct mail content in email, results in lengthy and confusing content with no clear call to action. It is therefore important to note the uniqueness of email and adapt to it. Benefits of email marketing for nonprofits: 1. Email marketing is relatively inexpensive. With email marketing you can create and send out all sorts of email communication at a cost that is way cheaper than that of direct mail. 2. Email marketing makes it possible for you to use online surveys. This is a great way for you to learn about customer satisfaction and stay in tune with the needs, issues and requirements of your members. 3. With email marketing you can develop, look after, promote and track meetings, fundraisers and other events that have been a success. 4. Members can be informed of the latest news and upcoming events within the span of a few minutes. Email marketing is a great way for nonprofits to raise awareness of charitable events. So if you are a nonprofit don’t miss out on this opportunity to reach out to your members.


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Great Ways to Profit from the Holidays

Beyond • November 9, 2009

With the holidays around the corner, you can bet most of the businesses and nonprofits are making attempts to cash in on the holiday season. With so much competition vying for the attention of your customers, you need to ensure that you stand out of the crowd and keep the attention of your subscribers focused on you. For this purpose, take a look at a few tried and tested tips to keep all eyes on your organization: Build solid relationships Focus on building a solid relationship with your subscribers. Provide relevant and interesting content so that subscribers look forward to receiving your newsletters. Some good content ideas that make a positive impact include inspiring stories, helpful tips, interesting facts and how-to articles. Once your subscribers view your emails favorably, they will be much more open towards responding towards your holiday promotional email. Target your audience It is important to target your holiday messages at the right audience. The more relevant your messages are and the more personalized your communication is, the better the response you will receive. Your subscribers will be more interested in buying from or contributing towards your organization if they feel your message is intended specifically for them. Personalize your messages Place a personal greeting in every message. Keep track of all the purchases and donations made by every customer and mention this in the messages sent to them. Thank customers personally for the amount donated by them or the gift purchased by them. Mention their names, the exact amount donated by them and the names of the products purchased by them when possible. Make note of who they plan to purchase for this time and include recommendations for the same. Ask subscribers for information If you do not have information regarding your subscribers purchasing needs and preferences, just ask them for it! You can provide a link to an online questionnaire in your messages. This will get you the information you need, help provide your subscribers with the right information and will also give them the impression that you care. Provide ratings and reviews It would be a good idea to include the rating and reviews of the various products, services and programs offered by you. Online shoppers tend to find reviews and recommendations a lot more useful than plain emails containing marketing content. According to studies, 66% of those who shop online consider the reviews and opinions of other online buyers before making online purchases. So help your subscribers make a well informed decision by providing them with reviews and ratings. Offer a full range of prices and gifts If you provide your subscribers with various options in terms of both price as well as products, you will be able to generate a much wider interest. In today’s economy, people want maximum value for each dollar spent. For this purpose, don’t promote only expensive and luxury items. You need to cater to those with modest budgets as well. Try and offer a full range of gifts that suit all budget types. If you are a nonprofit, avoid asking for a particular donation amount. Give your subscribers different donation amount options and inform them what each amount will result in. Thank your subscribers Always end the holiday season with a thank you to all your subscribers. Send them a simple card expressing your appreciation for them coming to you. This makes a good impression and strengthens your relationship with them. Make a note of what worked well and what needs to be improved on so you can be better prepared for the next holiday season. Can you think of any more ways to profit from the holiday season? Do let us know!


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4 New Thanksgiving Email Templates

4 New Thanksgiving Email Templates

Beyond • November 4, 2009

Benchmark Email has created new andexciting email marketing templates! As part of our holiday email template range, we are proud to launch our highly creative Thanksgiving Email Templates. Check out our four free Thanksgiving Email Templates, now live with Benchmark Email: 4 free Thanksgiving email templates from Benchmark Email View all Holiday Email Templates 3 Simple Steps to use your Thanksgiving templates Take a look at 3 simple steps to use these templates: Start developing your email campaign Choose the template of your choice and select the ‘Holiday’ option Look on top to feast your eyes on the Thanksgiving email templates Watch out for additional exciting holiday email templates Our all new range of warm and festive HTML email templates will be right on time for Christmas and New Year! Don\'t miss out on any of our existing holiday email templates! And be sure to stay tuned for more up and coming templates over the next few weeks. Happy holidays!


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5 Tips to Lower Your Unsubscribe Rates

Beyond • October 27, 2009

Are you suffering from high unsubscribe rates in your email marketing campaigns? Are you at a loss as to why this is happening? Are you wondering what the reason for this dilemma is? Take a look at some common reasons that cause subscribers to unsubscribe and the solution to these problems! Read on for 5 great tips to lower your unsubscribe rates! 1. Provide alternate ways to stay in touch One of the biggest reasons for recipients’ unsubscribing is because they feel they are being flooded with emails. Unfortunately when this happens they usually land up unsubscribing from the majority of emails they have been receiving. The sad reality of this situation is that these recipients do not consider your email to be anything special. Therefore they do not think twice about unsubscribing from your emails. However, there is a way to salvage this situation. Let them know that there are other ways for them to stay in touch with your business. Provide them with links to your blog, web feeds and any other means of communication. 2. Stop overwhelming recipients with your email Often you are the cause of your recipients’ decision to unsubscribe. This happens when you get carried away and flood your recipients’ inbox with numerous emails. The good news is there are a number of solutions to fix this problem. You can provide your recipients’ with an option to remain subscribed and change the frequency of the emails sent by you. This option should be offered when they click on the unsubscribe link. This option should also be present at the time of sign-up so that your recipients’ can select the frequency most suitable for themselves. You could also consider testing different frequencies and analyzing your recipients’ reactions in order to discover the best frequency to be used. 3. Provide an option for changing the email address Your subscribers may simply want to change their email address. However, if you do not provide them with an option to do so, they will end up unsubscribing. Leading Email Service Providers like Benchmark Email, etc already have such options inbuilt into their application. Failure to do so may result in you needlessly losing subscribers. 4. Give subscribers what they are looking for Your recipients’ subscribed because they expected you to fulfill certain expectations. If you don’t give them what they want, they will have no reason to remain subscribed. Keep an eye on your emails and ensure that they contain what you promised to deliver. If you have promised to send informational emails, avoid placing excessive promotional tactics within your email. Ensure that at least 70% of your information is promotion free. Provide your recipients with a list of topics and subjects and let them select what appeals to them. Also provide them with the option to unsubscribe only from a particular topic or subject. Analyze your reports and make a note of the topics and promotions that get the best response from your recipients and tailor your emails accordingly. You could even think about implementing trigger emails and segmentation in order to better target your audience. 5. Get people to use subscriber preference centers Make an effort to motivate people to use subscriber preference centers. This is a great way for your recipients to let you know what’s lacking so you can adapt accordingly. Unfortunately most people only seem to use this option after they have already decided to unsubscribe. Give them incentives to visit the preference center by notifying them about special offers or requesting them to update their profiles for upcoming events. Do you know any more tips for lowering unsubscribe rates? Do tell us about them!


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6 Ideas for Great B2B Email Newsletter Content

Beyond • October 26, 2009

When it comes to your B2B email newsletter, you need to ensure that you provide your readers with content that keeps them on their toes! Take a look at some excellent ideas that you can incorporate in your newsletter content! 1. Note down interesting ideas and create a topic bank You could come across an interesting subject or topic to write on just about anywhere. Make a note of a subject that has grabbed your attention and write it down in your list of topic ideas. Some great topics to write about are: Common problems and ways to solve them How-to-do articles that explain how to carry out certain tasks A list of tips pertaining to a particular activity A subjective opinion on a chosen topic, industry, event etc An article that discusses how you feel a particular sector or industry will do in the long run, followed by an article on whether you were right or wrong Problems faced by people in their business and how they were overcome A case study with relevant figures and details relating to your products/services Write reviews on interesting and useful products and services that are available in the market Discuss educational content Inform people of upcoming events Direct people towards helpful resources like useful websites, online tools etc Answer questions sent in by your readers Conduct interviews and write about them Report statistics and news Create a fun, interactive quiz (this can even relate to your products or services) 2. Don’t place entire stories in your email The purpose of an email is to provide simple and brief information that gets your point across. Grab the attention of your readers by giving them a glimpse of the story to come. Pique their interest and then provide them with a link to the whole story. If you have successfully raised their curiosity they are sure to click on the link to read more. 3. Tell subscribers what to do Inform subscribers as to what you want them to do. Give them clear instructions regarding the call to action. Tell them if you want them to buy your ebook or enter a giveaway contest. It is also very important that you tell them what they will get by following your call to action. 4. Use exciting and relevant subject lines You can create your subject line after you have finished writing your email. This way you can be sure that your subject line accurately portrays the content in your email. Good subject lines contain commonly faced questions, mentions the recipient’s name and focuses on benefits. When faced with creating an effective subject line, be creative, sensible and practical. Keep testing out subject lines and see which one works best for you. 5. Give your audience what they are looking for Your content must cater to the needs of your audience. If you have promised to deliver content relating to a particular subject, stick to that. Avoid promoting your products and services and be reliable in terms of your emailing frequency. If you send your newsletters in an HTML format then make sure it includes a text only version as well. Always proofread your newsletter before sending it out and ensure that all unsubscription requests are dealt with immediately. 6. Make use of table of contents, sidebar boxes and columns If your newsletter contains information on two or more topics, it would be a good idea to provide your readers with a table of contents. This will help them get a good idea of what your newsletter contains and will prevent them from getting confused. You can even provide a link to each different topic in the table of contents to make it easy for your readers to go straight to the relevant area. Using sidebar boxes and columns is also a great way to help your readers directly reach the information they are most interested in reading about. Can you think of any more tips to improve your newsletter content? Tell us about it!


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Tips for Improving Your Call-To-Action

Beyond • October 22, 2009

When it comes to email marketing, your Call-To-Action (CTA) is extremely important. If you want a great response you need to ensure that your CTA has all the essential elements. It should be friendly and should reach out to people. It should successfully motivate readers to click your email and visit your website. If you feel you are not accomplishing these tasks, read on for some tips to improve your CTA. Use clear communication Tell your readers’ exactly what they are supposed to do. Tell them where to click and what they will get in return for clicking. Use short simple sentences to get your point across. Provide them with a deadline so that they know how quickly they should respond. Place and link the CTA appropriately The CTA should be placed above the fold, which means it should be positioned in the top 300 pixels of your email. Readers should not have to go through the entire email to discover the call-to-action. Make sure that your CTA is linked to the right landing page. Make it stand out Your CTA should be of a size that stands out so that readers notice it immediately. You can draw attention to it by using an attractive color that makes its mark on your email page. Be free with the color but at the same time use it wisely. Use a distinct font that can be easily read. Use effects like white space and shadowing to emphasize your CTA. Boldface your CTA You can use boldface to give your CTA that added punch. Don’t limit your boldface just to your CTA though. Use it to draw attention to other words and phrases that will ultimately lead your reader to the CTA. Boldface is very useful as it gets the attention of those people who scan information. Provide alternate links to landing page A CTA link is an absolute; however, you also need to provide alternate links that take readers’ to the home page. Link the domain names, product names and product choices mentioned in your email. This increases the chances of your readers’ accessing your website. Be careful when using image CTA When you use image CTA, watch out for image blocking, missing links and image maps. Sometimes your images get blocked by spam filters which will result in your CTA being blocked. Check your links to make sure they are not broken or missing. Avoid placing your CTA along with your image maps as these maps sometimes prevent readers’ from successfully clicking. For effective and improved call-to-action keep these tips in mind! If you know any more tips do tell us about them! Good luck!


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Five Ways to Avoid Email Spam Filters

Beyond • October 21, 2009

Email marketing has a lot of advantages, the biggest benefit being that email is free and convenient. The down side to this is that the ease of email has led to an explosion of spam, and therefore the creation of the spam filter. Most unfortunately, these filters tend to block even legitimate email. So if you find your emails are being blocked, read on. Take a look at five great ways to avoid those email spam filters. 1. Never use spam words in your email There are a lot of words and symbols that are classified as ‘spam’ and these should be avoided at all cost. Words such as ‘viagra’, numerous dollar signs, multiple exclamation marks and even sentences in capital are considered spam. It is very important that you do not use such words in the subject line of your email. 2. Always safeguard your customer list Your customer list should be protected at all times. You must look after your list as per the terms mentioned in your privacy policy. Remember, people have given you their information on the basis of trust. You need to honor this trust. Never disclose or sell your list to anyone unless you have stated that you will do so in your policy. Violating your policy could lead to penalties. 3. Place an unsubscribe link in your email It is important that all your email communication contain an unsubscribe link for the benefit of your recipients. This is usually provided by all the leading Email Service Providers like Benchmark Email, etc. However, you should ensure that your link works properly by testing it yourself. If a recipient clicks on the unsubscribe link you must ensure that the person is removed from your subscription list instantly. 4. Make use of double opt-in forms Although single opt-ins can be used, double opt-in is a much better alternative. In the single opt-in process, a person who wishes to subscribe needs to provide his name and email address and confirm that he wants your emails. When it comes to double opt-in, the person completes the single opt-in process and then clicks on a verification link that is sent to him via email. The verification process used in double opt-in makes it more trustworthy and reduces the chance of your email being called spam. 5. Pay attention to all aspects of your email Your email should maintain a constant ‘From’ field and the ‘To’ field should always be personalized. When it comes to HTML emails, try to avoid using javascript, embedded forms and even hidden text and make sure all your links have the ‘http://’ prefix. Request your readers to add your email address to their ‘whitelist’ or address book.


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8 Great Ways to Improve Your Holiday Email Marketing

Beyond • October 21, 2009

A lot of people do their shopping at the very last minute. However, as an email marketer you cannot afford to carry out your holiday communication right before the holiday. For effective holiday marketing to take place, you need to send out your emails a while before the start of the holiday season. And that’s not all you should aim for! Read on for some more great tips to improve your holiday email marketing. Begin Immediately Begin promoting your holiday communication well in advance. You can be assured that your competitors will do the same. A good idea would be to start sending holiday communication at least a month or two before the holiday season. For instance, communication for the November-December season should be sent out latest by the first of November. This is the ideal way to reach out to those who like to shop in advance, as well as inform those who plan to shop later, of your presence. Communicate frequently Holiday communication should be sent throughout the holiday season. The frequency of communication should not be so frequent that it makes a negative impression on your customers. At the same time it should be consistent enough to leave a lasting impression and make an impact on your sales. You can reach out to your customers through various different catalogue versions. Each email sent by you can describe a specific product or a special offer. Plan and promote Planning and promotion is a big part of holiday email marketing. You need to decide which products and offers you want to give priority to and promote them accordingly. Make a plan that lays down what you will send as per a fixed time frame and follow it. Select a holiday template of your choice and begin creating your campaigns. Fix a schedule All your special offers should have a specific time frame. Set actual dates for each offer and mark their beginning and ending dates. Place these dates in your schedule. It is important that you mark out the duration of each offer. Based on this schedule you can ensure that you provide customers with information for each offer with enough time for them to avail of it. Segment your list Frequently segmenting your list will result in effective holiday email marketing. Analyze the results of your earlier campaigns, observe your click rate and study previous purchasing behavior. In this way you will be able to successfully target your customers with the right offers. Call to action Place the ‘Call To Action’ in the subject line of your email as well as in your website or landing page. This lets people immediately discover the purpose of your email. Protect your reputation It is essential that your reputation is protected at all times. This can be done by working alongside your email service provider and ensuring that you have a good reputation. You may have the most creative and impressive looking emails but if you have a bad reputation you will not get any results. Take steps to prevent issues; test the deliverability of your email and fix problems as soon as they occur. Tailor your communication mix Your communication mix must be tailored according to the type of industry you are in. If you are in the retail business, you could add certain elements to your marketing mix, such as reminding your customers about gift cards, providing them with different gift alternatives and special offers and informing them about your holiday timings. If you are in the business to business industry you would need to take a different approach; sending personalized greeting cards, invitations to events and making donations are all good options. If you are a non profit you could use your holiday cards to remind people of the joy of making donations as a gift. Give them real life examples of how contributions have changed the lives of those who are less fortunate. Thank previous donors for their contributions and send out emails highlighting the accomplishments of the year. Have you got any more tips to improve your holiday email marketing? Do share them with us! In the meantime , check out our new holiday email templates


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Ways to improve your email landing page

Beyond • October 10, 2009

When it comes to the landing pages of email marketing campaigns, it has been found that many of them have the same flaws; they are too cramped, they fail to attract visitors and some of them even confuse the viewer. So before sending out your email take a look at some tips for your email landing page: Test your email messages Always test out your email messages before sending them out. Test your links and make sure they work properly. In order to do this you need to click on and open every link in your email and check that it opens to the right web page in the browser. Provide clear Calls to Action It is important that you provide your visitors with clear and detailed instructions regarding the steps they need to follow once they click on your links. There is nothing more frustrating that clicking on a link and not knowing what to do next. Provide new interesting information Using content from your websites in your email is alright. However you need to ensure that the links in your email take your visitors to pages that provide them with something new and interesting to read. If your visitors find that the page that opens repeats the same information they will lose interest and shut the page. Don\'t confuse your visitors A web page that is created in a way that has nothing in common with the look and tone of your email will confuse your visitors. This can result in them losing interest and shutting the page. Reinforce the call to action The best way to reinforce the call to action that motivated the viewer to click on the link is to place that same offer on the landing page as well. Place an opt-in request on the landing page People make their way to your landing page through numerous routes. Place an opt-in request on your landing page in order to get the email address of first time visitors. Avoid asking too many questions Avoid placing forms with lots of questions on your landing page. Too many questions irritate viewers and cause them to lose interest. If you have any more tips for your landing page do share them with us!


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Tips to combine Twitter with your Email

Tips to combine Twitter with your Email

Beyond • October 8, 2009

Given the popularity of social networking sites, it may have occurred to you that it would be a good idea to start involving the social networking aspect in your email marketing. However, you may not know how to go about this and may even wonder if you should. If that’s the case, this is the right place for you. Take a look at some great ways to use Twitter in your email marketing campaigns! Place your email subject line on Twitter Create an email with a subject line less than 140 characters (this is in keeping with the rules of Twitter). After you send out your emails, place this subject line on Twitter along with a link to your hosted email campaign. By doing this you can reach out to a whole new target audience. Benchmark Email allows automatic integration with Twitter using which you can place your Subject Line or any message into your Twitter account directly. Add links to your email that go to your Twitter account These links can take readers to your email newsletters or invitations for your events. Placing these links is incredibly important when it comes to resource or newsletter auto responder subscription emails. Try to use the Twitter search feature Frame your subject lines in such a way that they benefit from the Twitter search feature. Depending on what people look for on Twitter and the keywords that you use in your subject line, there is a chance that those who have never heard of you may stumble upon your tweets while searching for something. Place a link on your Twitter account that goes to a form landing page Let\'s say you have a post on Twitter that says \"Click here to read more on the benefits of chocolate.\" When someone clicks on the link, they should be taken to a landing page where they have to provide their email address in order to read the rest of the article. This is a great way to convert followers of Twitter into opted-in email subscribers. Place Twitter information in your emails One way of doing this would be to use queries and comments that have come up on Twitter and feature it your emails. You can even bring out the different responses that these questions brought out. It would also be a good idea to thank all the people on Twitter who contributed with their questions and views. This is a great way to build loyalty amongst your subscribers. Place a \'Follow\' link in your emails Place a link for people to follow you on Twitter, in all your emails. Seeing the number of emails that people get everyday, a potential subscriber may want to see what you’re all about by checking you out on Twitter before deciding to subscribe to your emails. Place links for easy sign ups It would be a good idea to place a \'sign up here to get our emails\' link. This link allows those who see the hosted version of your email on Twitter for the first time to sign up to your list. Make it simple for them by offering sign up forms that require only their email address. Provide the Twitter accounts of all email article authors Placing the author’s Twitter account after the article makes it possible for readers to carry on discussions on the article after reading it. It would be a good idea to have a Twitter account for everyone who is a part of your email communication. If you have any more suggestions for ways to use Twitter in your email marketing campaign, do let us know what they are!


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Benchmark Email Integration with Twitter and other Social Sites

Benchmark Email Integration with Twitter and other Social Sites

Beyond • September 30, 2009

If you now want to share your Email Campaign on twitter, you can now do so with our new feature. You can Select the \"Send to Twitter\" option in the \'Email Creation\' Step. If you check the auto-tweet option, we will automatically post a link to Twitter when the campaign is sent. In addition if you use the Send Immediately option, you can then immediately share the URL on Twitter. You can also share the campaign email URL on other social networking accounts Facebook, MySpace, Digg, Delicious and StumbleUpon.


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New Industry-Specific Email Templates

New Industry-Specific Email Templates

Beyond • September 30, 2009

In keeping with the Benchmark quest to constantly deliver innovative and exemplary new templates, we are proud to present our latest range of all new industry specific email templates. Each template has been designed specially for you to use in the industry of your choice. No matter what your profession, each one of these templates is sure to satisfy your requirements. So go ahead and give these templates a try! Environment & Non-Profit The \'Environment & Non-Profit\' template has 2 distinct columns which allow you to easily incorporate the latest environmental and non profit industry news. The hill green column color along with the background of rolling hills and soft clouds gives this template the perfect environmental appeal. Dental Service The \'Dental Services\' template lays out a 2 column format with a single column at the bottom. The bright blue border with sparkling white and blue dots gives a cool, minty impression like that of refreshing toothpaste, perfect for the dental industry. Health Spa The \'Health Spa\' template follows a single column format which comprises of four sections. A separate section on contact information is displayed at the end. Its background of soothing water and soft undulating bubbles instantly relaxes the mind and gives the impression of ultimate relaxation. Investment Advisor The \'Investment Advisor\' template has a 2 column area for content and a section at the bottom for contact information. This template with its practical design and subtle colors instantly appeals to all those in an advisor capacity. Personal Trainer The \'Personal Trainer\' template is divided into 2 columns. The bottom section is perfect for announcing current discounts and contact information. With its curvaceous flowing design and vibrant colors, this template makes your energy flow and gets you in the mood to exercise! Law Firm The \'Law Firm\' template contains a 2 column format with a section on contact information at the bottom. This template has been designed with sensible earth tones that give the impression of long standing knowledge and professional expertise. Wealth Management The \'Wealth Management\' template, designed with a 2 column outlook gives the impression of wealth and expertise. The first column is perfect for supplying the latest wealth management news and investment tips, leaving the rest of the template free for other important information like strategy and planning. Veterinary Clinic The \'Veterinary Clinic\' template has a 2 column format with a section for customer information at the bottom. Its design and structure has been specially created to appeal to those in the veterinary industry. We hope you enjoyed the experience of using our latest industry email templates. Rest assured, there are lots more exciting templates on their way! Don\'t miss out on our new templates - keep watching the template gallery! If you have any queries, feel free to contact us at support@benchmarkemail.com. We look forward to hearing from you.


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