Latest Posts

  • Marketing Automation: Promote & Follow-Up

    Marketing Automation: Promote and Follow-up

    Practical Marketer • November 17, 2017

    If you are using an email marketing service, you are promoting something. It could be a newsletter, your latest blog post, updates on your non-profit, business and product updates or new services you offer. Email Marketing is the perfect tool to announce, promote and keep your circle up to date with everything. The trick is,…

  • Comparing Email Marketing Success with Other Marketing Channels

    Comparing Email Marketing Success with Other Marketing Channels

    Beyond • November 16, 2017

    What is the most effective digital marketing and/or advertising strategy? That’s a question marketers have been asking themselves since the first time the internet became known as the ultimate driver of marketing success. And, while there are many factors that determine the overall success of a marketing and/or advertising campaign, it’s become clear that one…

  • 10 of the Worst Email Writing Mistakes You Need to Avoid in Your Campaign

    10 of the Worst Email Writing Mistakes You Need to Avoid in Your Campaigns

    Beyond • November 13, 2017

    Writing the best emails possible is vital to the success of your business. Any error in communication and you can soon find customer, clients, colleagues, managers and partners will be right on your back, chasing up the mistakes you have caused. To avoid these errors completely, here are sixteen of the worst mistakes you must…

  • Top 4 Reasons Email Marketing Fails

    Top 4 Reasons Email Marketing Fails

    Beyond • November 10, 2017

    I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase. That number might seem low, but it’s twice as high as the rate for search engines and social media. Those two platforms are placed on a pedestal and…

  • The Deliverability Formula

    The Deliverability Formula: 5 Steps to Reach the Inbox

    Practical Marketer • November 9, 2017

    Getting to your subscribers’ inbox is as simple as hitting send, right? Yes. More accurately, yes, but… There are a few steps that come into play before that happens. If done correctly, then it is as simple as hitting send. The Deliverability Formula: 5 Steps to Reach the Inbox Our team of experts has compiled…