Latest Posts

  • Benchmark Email Zapier Integration

    Benchmark Email Now Integrates With 1,000+ Other Products

    Beyond • January 10, 2018

    Do you remember Captain Planet? The famous line was “by your powers combined!” In case you’re too young to remember, have blocked it out or simply never watched, here’s a refresher: Each person’s powers individually had their strengths, but when combined was when the true heroism began. It was true for that cartoon, but it’s…

  • Fear of Marketing Automation (#FOMA): Lack of Human Resources

    Practical Marketer • January 9, 2018

    Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay if you still don’t fully understand what is involved in marketing automation. To explain it in layman’s terms, once your company reaches a certain point, it’s impossible to have one-on-one contact with…

  • Fear of Marketing Automation (FOMA): Lack of Marketing Automation Strategy

    Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy

    Practical Marketer • January 8, 2018

    Marketing automation can seem scary. “Giving up control to the machines? No way.” “I don’t know. It’s so complicated… I’m probably better off doing this on my own.” Fun fact: Industry stats tell us a very different story. In fact, this study shows that marketing automation increases sales productivity by 14.5% and drives a 12.2%…

  • New Year's Resolution: Conquering Our Fears

    New Year’s Resolution: Conquering Our Fears

    Beyond • January 3, 2018

    “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” – Eleanor Roosevelt Most of us will choose fight or flight in the face of fear at some point in our lives. Some of…