Latest Posts

  • Finding Your Target Audience

    Finding Your Target Audience

    Practical Marketer • September 12, 2017

    I’m sure every single one of us has complained about too many emails in our inbox. We agree to sign up for a list to get a discount, but have no need for additional purchases with that brand and do not continue to see value in being subscribed. Maybe you tried to win a giveaway…

  • Email Marketing and the Importance of Security

    Email Marketing and the Importance of Security

    Beyond • September 7, 2017

    With marketing becoming largely digital, email in particular has become a huge driver for generating more leads, conversions and ultimately revenue. It ranks above other distribution channels such as affiliate marketing, SEO, and even social media. In fact, email marketing was found to be the preferred channel by most marketers in a survey carried out…

  • Lean Receipts

    Lean Journey • August 17, 2017

    As we approach the one year anniversary of our Lean journey, the accounting department took time to reflect on how we have evolved over the past year through Lean principles. We had to laugh at how antiquated some of our procedures and processes were before Lean. One process we brought into the 21st century was…

  • How to turn your email list into brand promoters

    How to Turn Your Email List into Brand Promoters

    Beyond • August 10, 2017

    Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential for email marketing is the ability to transform your list from passive readers to active promoters. Brand ambassadors are born…

  • 5 Email Marketing Metrics to Watch Depending on Your Goals

    5 Email Marketing Metrics to Watch Depending on Your Goals

    Beyond • August 8, 2017

    Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how they will react. To ensure that…