Latest Posts

  • lets do it in the bathroom

    Lean Journey: Let’s Do it in the Bathroom

    Lean Journey • April 20, 2017

    When I first introduced Lean to the Benchmark team I was a little uncomfortable with a comment from Paul Akers, author of 2 Second Lean, stating that “it all starts in the bathroom.”  He maintains that there is no better place to start to build and maintain a culture of continuous improvement than in the…

  • How Design Impacts Deliverability

    How Design Impacts Deliverability

    Beyond • April 19, 2017

    Just before we get started, this article isn’t about us showing you how to make an email look beautiful. This is the sixth article in our deliverability series and the intention is not to teach you design tips here, but to explain the kind of design that your email campaigns need to pass spam filters…

  • Mistakes To Avoid in Email Marketing Automation

    Mistakes To Avoid In Email Marketing Automation

    Practical Marketer • April 14, 2017

    I am of the first generation to really have grown up with cell phones. Actually, I’m probably just older than that generation but play along for the sake of my point (and feelings). I’m very familiar with using my smartphone and am often guilty of it being seemingly attached to my hands. Due to advancing…

  • One Simple Way To Rescue Your Email Marketing Strategy

    One Simple Way To Rescue Your Email Marketing Strategy

    Beyond • April 12, 2017

    We have seen in previous articles why it’s so important to build your own database but did you know that it’s also extremely important that you keep it up to date? If your subscriber list isn’t up to date, then you’ll certainly see deliverability issues and this not only means that you won’t see as…

  • 5 Email Campaigns to Warm Up Cold Prospects

    5 Email Campaigns to Warm Up Cold Prospects

    Beyond • April 6, 2017

    We all want to go back to the days where customers read through every email, but times have changed. Customers can easily spot spam or a direct sales pitch. So how do you fight the battle between personalizing and trying to build email campaigns at scale? Answer: do both. Segment your customers into the stages…