Latest Posts

  • Inside Look: Editor Restyle & Organization

    Inside Look: Editor Restyle & Organizational Update

    Product & Design • March 22, 2017

    Our company has found itself in a new season of change, and our different product teams have been growing and finding their strides. We’ve made mistakes and have faced a bunch of challenges, but we’re learning to make continuous steps of improvement. So, thanks for joining our team’s journey. Here’s a little peek into what went into our…

  • The Advantages of Using A Dedicated IP in Email Marketing

    The Advantages of Using A Dedicated IP in Email Marketing

    Beyond • March 22, 2017

    In this second article of our deliverability series, we’re going to be looking at the importance of using a Dedicated IP. If you’re not sure what that is, or if you’re finding that your emails often end up in the spam folder, get comfortable, take note and get ready to put our second installment of…

  • Practical Strategies for List Segmentation & Automation Pro

    Practical Strategies for List Segmentation & Automation Pro

    Practical Marketer • March 16, 2017

    List segmentation with email automation is the best way to send targeted, relevant content to your customers that will create a feeling of personalization for each individual subscriber. Being able to follow-up with subscribers based on their interactions with your email campaigns and website while combining that with list segments, creates multiple levels of personalization…

  • The Basic Principles of Deliverability in Email Marketing

    The Basic Principles of Deliverability in Email Marketing

    Beyond • March 15, 2017

    This paragraph marks the first in our brand new series dedicated to deliverability. Use this series to get your email marketing results back on track (or avoid them going off track in the first place!) as we guide you with insider tips, tricks and know-how that’ll help you get the most out of your Benchmark…

  • Automation: The Practical Tool for Marketers

    Automation: The Practical Tool for Marketers

    Beyond • March 10, 2017

    Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three new subscribers You send out a separate campaign to welcome your new subscribers You notice someone has unsubscribed: You send out a separate “hey why did you leave/come back” campaign You notice 5 people haven’t…