Latest Posts

  • Lean Receipts

    Lean Journey • August 17, 2017

    As we approach the one year anniversary of our Lean journey, the accounting department took time to reflect on how we have evolved over the past year through Lean principles. We had to laugh at how antiquated some of our procedures and processes were before Lean. One process we brought into the 21st century was…

  • How to turn your email list into brand promoters

    How to Turn Your Email List into Brand Promoters

    Beyond • August 10, 2017

    Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential for email marketing is the ability to transform your list from passive readers to active promoters. Brand ambassadors are born…

  • 5 Email Marketing Metrics to Watch Depending on Your Goals

    5 Email Marketing Metrics to Watch Depending on Your Goals

    Beyond • August 8, 2017

    Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how they will react. To ensure that…

  • How To Set & Achieve Your Email Marketing Goals

    Practical Marketer • August 4, 2017

    In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without understanding the goal for it. What are you…

  • Automation Fridays

    Join Us for Automation Fridays

    Practical Marketer • August 4, 2017

    Automation is the next frontier of email marketing. Thankfully, automation technology has reached a point where it is accessible to the masses. Automated customer journeys need not look like a toddler hurled a handful of spaghetti at a wall. Automation can be simple, straightforward and easy to build. The best news is: we’re here to…