Latest Posts

  • Using Goal Based Lists For Marketing Automation

    Practical Marketer • October 20, 2017

    Marketing automation is all about organization. As you dive into Marketing Automation with email, you will find yourself with some automations that work together and connect with one another and some automations that work as stand-alone or that are parallel to the rest of your marketing efforts. The bottom line is that you don’t want to mix things…

  • 11 Email Marketing Workflows to Upgrade Marketing Automation

    11 Email Marketing Workflows to Upgrade Marketing Automation

    Practical Marketer • October 19, 2017

    You’ve worked hard to create a good contact database, but is that base working for you right now? Are they just sitting in that database, doing nothing? If so, you’ll need to find a way to get them involved. Here are 11 email marketing workflows that will improve automation and engagement: 1. The Welcome Email…

  • How To Use Your Email List To Create Facebook Ads That Deliver

    How To Use Your Email List To Create Facebook Ads That Deliver

    Practical Marketer • October 16, 2017

    Did you know that the average Click Through Rate (CTR) for Facebook Ads is just 0.9%? What if I said you could increase your Facebook ad CTR to 4% and above? Well, that’s exactly what you could do with email list Facebook ad targeting. This isn’t a hoax. If you want to start creating Facebook…

  • The Foolproof Guide To A Guaranteed Success in Micro-Moment Marketing

    The Foolproof Guide To Guaranteed Success in Micro-Moment Marketing

    Beyond • October 12, 2017

    Two years ago, Google came up with the concept of micro-moments to describe a new consumer behavior trend. In the world where most of us have smartphones in our pockets, people have started to expect immediate answers when they need to know something, do something, or buy something. Now, midway through 2017, it’s obvious that…

  • Customer Feedback Through Email Marketing: How To Do It Right

    Beyond • October 9, 2017

    Everyone in business knows customer feedback is worth its weight in gold. Who better to ask about your latest feature upgrade than the people paying money to use it. The concept seems simple at first. Email your existing customers or leads, ask them the right questions and implement the changes that best align everyone’s needs.…