Latest Posts

  • PrestaShop Integration

    Integrating Benchmark with Prestashop

    Beyond • July 14, 2017

    Surely, if you are a customer of Benchmark and Prestashop you already know that for over more than a year both platforms are integrated through an Official Module developed by InnovaDeluxe. The module is translated into three languages: Spanish, English and Italian, and will allow you to: Synchronize in real time with the selected Benchmark…

  • 4 Creative Ideas to Build Your List Fast

    4 Creative Ideas To Build Your Email List Fast

    Practical Marketer • June 28, 2017

    Every time I get a welcome pop-up on a new website that asks for my email for subscription, I usually ignore it and click on the cross on the top right side to remove the pop-up from my screen. Why do I do that, you might ask? Well, these requests for subscription are either too…

  • Using Email Marketing to Boost Social Media Followers

    Using Email Marketing to Boost Social Media Followers

    Beyond • June 26, 2017

    Marketing is meant to be a machine with all parts working toward the same goal. In most marketing departments, the parts are meant to make up the whole; at least, that is the ideal. The reality is very different. The reality is most marketing department processes and functions rarely support other pockets of activity. Take…

  • A Flawed, Misleading Unsubscribe Service

    Beyond • June 23, 2017

    Have you ever glanced at a friend or family member’s phone or computer and been shocked at the number of unread emails in their inbox? I may be far too neurotic not to zero-out my push notifications in my inbox, but I know I’m in the minority. Most people receive so much email on a…