Latest Posts

  • Practical Strategies for Automation Pro

    Practical Strategies for Automation Pro: Website Engagement

    Practical Marketer • February 17, 2017

    The goal for every marketer should be an ongoing interaction with their subscribers. It should be customer-focused and based on quality engagement. Many email marketers put their full focus on email and lose sight of where the subscriber goes once they click through to a website or landing page. How a subscriber engages with your…

  • Benchmark Privacy Shield

    Benchmark: One of Few Privacy Shield Certified Email Marketing Platforms

    Beyond • February 17, 2017

    Transparency and protecting your data has always been of utmost importance to us. Even before the Privacy Shield was ratified, we ensured that we were TRUSTe certified and you can rest assured that the lists that you upload to our platform are yours alone. We will never use, rent or sell your client lists. That…

  • What Is A/B Testing?

    What Is A/B Testing?

    Beyond • February 10, 2017

    There are practical strategies built into most ESPs of which many marketers are not taking advantage. One such strategy is A/B Testing. What this strategy does is give you a window into the minds of your subscribers and see how they are most likely to engage with your email campaigns. Probably the most common A/B…

  • Automating Your Onboarding Campaign

    Automating Your Onboarding Campaign

    Beyond • February 8, 2017

    A brick and mortar store doesn’t consider their business a success if a passerby just window shops. Their tiers of success start with the moment someone comes into the shop, whether they make a purchase, and whether they come back again to become a loyal customer over time. This is exactly the mindset that you…

  • When Social Media Platforms Die, Your Email List Stands Strong

    When Social Media Platforms Die, Your Email List Stands Strong

    Beyond • January 31, 2017

    Rule number one of any website design project is that you keep as much of your data and mechanics under one umbrella. Here’s why: If you’re building a website that relies on third-party apps and platforms to flesh that out, you’re compromising your ability to keep your website and data intact as those apps and…