Tags: Automation

7 Tips for Running Automated Marketing Campaigns While You’re Out of the Office on Vacation

7 Tips for Running Automated Marketing Campaigns While You’re Out of the Office on Vacation

Beyond • January 16, 2018

Sometimes it’s more stressful to go on vacation than stay in the office. With marketing automation, you can change how you feel about this scenario. If you’re planning on heading out for maternity leave, a long-awaited trip, or personal days, remember the following eight tips so your campaign will practically run itself. That way, you can focus on fun in the sun, family, and personal time instead of work. 1. Choose the Right Strategy What you market, how you market it, and when you send your automated email campaigns will dictate how the campaigns perform. Establish your customer journey in each of your emails as well as throughout your automated campaign. Talk through your strategy and messaging with your team to resolve any questions or hiccups that might hinder conversions. Also consider A/B testing options your team can implement on the fly if a campaign isn’t working as well as you’d hoped. Marketing can be somewhat of a guessing game, but creating the right strategy based on solid data and your business’s specific needs before you leave the office can help set you up for success 2. Test Your Campaign Actors don’t go on stage and wing an audition or performance. Likewise, marketers shouldn’t blast their automated campaigns without taking them for a test drive. Before you go on vacation or head out of the office, test your campaigns. Ensure they work across different browsers, devices, and accessibilities and that your internet connection can handle the traffic. It’s always easier and less stressful to give yourself time to tweak glitches and optimize for results instead of doing damage control when you’re trying to enjoy a cocktail on the beach. 3. Go Simple with Your Tactics Automated campaigns run the gamut—from interactive bells and whistles to cut-and-dried text and image. While you may be tempted to incorporate tactics such as segmenting dynamic content to bump up click-through rates, go simple with your approach. Come up with a strong and sensible marketing message that appeals to your entire audience and launch with that. When you get back from your trip, you can work on incorporating more complex campaigns since you’ll have more time and attention to devote to them. 4. Prepare Your Team for Your Absence Drip campaigns are a type of automated marketing campaign that needs follow-up engagement. And if you’re doing your automated marketing correctly, most of your campaigns will need nurturing as they run. While you can schedule your emails to go out at a certain time, you’ll need to have your team ready to respond to leads, comments on social, and other kinds of customer interaction. Have a meeting before you leave to tell your team how to respond to queries and give them a time frame for when and how they should manage these messages. 5. Use Marketing Tools The right tool for the job will help you enjoy a worry-free vacation as well. Enter Automation Pro. With the right automation, you can run entire marketing campaigns while you’re soaking in rays at the beach. Each new subscriber can get the same Welcome Email you’d send when you’re in the office and you can even automatically follow-up when you run a promotion based on each individual subscriber’s interactions with your email campaigns or website. You’re even set up for success with several strategy templates that puts everything in place for you. All you have to do is plug in your email campaigns and lists. 6. Set Expectations Your team should be able to take the reins on your automated campaign while you’re away. To help them own this responsibility, set benchmarks and expectations. Write down daily target goals they can aim for and optimize if the campaign isn’t performing as you expect. It’s always smart to hand off a detailed checklist and foolproof directions for your stand-in manager to abide by while you’re out. 7. Check In Depending on your work/play boundaries, you might want to check in on your campaign occasionally, and the tools listed above can make that task easier. If anything seems off, you can fix it on the fly or pause the campaign and address the issue when you get back to work. Or, if everything is running perfectly, you can truly relax. Automated campaigns take a lot of the work out of your marketing duties. When you use the previous eight tips, you’ll be able to set up, deploy, and profit from your automated campaigns easily—especially when you’re out of the office.


Read More
Fear of Marketing Automation (#FOMA): Lack of Human Resources

Fear of Marketing Automation (#FOMA): Lack of Human Resources

Practical Marketer • January 9, 2018

Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay if you still don’t fully understand what is involved in marketing automation. To explain it in layman’s terms, once your company reaches a certain point, it’s impossible to have one-on-one contact with everyone. Therefore, marketing automation involves using software to automate certain marketing tactics and workflows. That way you continue to nurture relationships with your customers while still bringing in new business. In other words, marketing automation can give one person the power of ten (or more!) and erase any fear of a lack of resources. You can do all this without having to spend your time emailing customers or scheduling social media posts. Therefore, it can save you tons of time down the road and free you up to do the most important things in your business. The Biggest Myths About Marketing Automation The popularity of marketing automation has grown tremendously over the years with roughly 59 percent of B2B companies implementing some form of it. And for good reason -- marketing automation increases sales productivity by 14.5 percent while reducing overhead by 12.2 percent. So if that’s true, then why aren’t more companies adopting marketing automation? Obviously, there are still a few holdouts left. What’s the deal? Well, the reason really boils down to one word: fear. Many people don’t really understand marketing automation so certain fears and myths still persist around the topic. Let’s look at a few of them, shall we? Marketing Automation is Impersonal This is probably the biggest fear most people need to overcome. So let’s clear up one thing right from the start -- marketing automation does not mean that you are delivering cold, impersonal content to your customers. It’s actually the exact opposite. Because it gives you the bandwidth to reach more people in a more strategic way, you can take the time to create exceptional content that will deliver more value to your customers. So rather than automation being synonymous with spam, it actually allows you to communicate in a more meaningful way. And the research backs this up -- out of all the companies using marketing automation, 80 percent saw an increase in leads and 77 percent reported an increase in their conversion rates. It’s Only Useful for the Marketing Department This myth is understandable given the name but the truth is, marketing automation extends beyond your marketing team. It can help anyone who is interested in taking more redundant tasks off their plate. It gives you more time to focus on strategic, big picture thinking like how to continue to nurture leads or coming up with new campaign ideas. It can also be hugely beneficial to your sales team because it makes it easier for them to qualify leads. You probably already know that not all leads are created equal. After all, what is the point of lead generation if it only seems to attract people who have no interest in buying your product or service? That’s why a huge benefit of marketing automation is that it ensures not just that your company brings in new leads but that it brings in quality leads. It does this by providing important customer data like job position and industry. It also reveals digital data about how your leads behave online. All of this information can be used to help your company sort and quality those leads, which we will get to shortly. Marketing Automation is Too Expensive for Small Businesses This is another persistent myth and if it were 2011, it may even be true. But now that are tons of marketing automation tools available and many of the most basic plans are completely free. And don’t write off the more affordable plans -- the majority are intuitive, simple to use, and have many of the same capabilities as more expensive plans. Tips for Implementing Marketing Automation So now that we have cleared up some of the biggest myths and fears about marketing automation, how do you actually get started? This is a good question because truth be told, it is only as useful as its implementation. Going forward, it’s important to find the right mix of strategies and tactics so that your company can find the biggest return on investment. Let’s look at a few tips on how you can move forward. Start With a Plan It’s important to understand that the beginning period will be the most difficult, time-consuming part of the process. However, marketing automation will save you time down the road. Before you choose your marketing automation software, make sure you have a plan in place. What objectives and goals is your company looking to achieve? Once you have identified this you can put a plan in place. I would recommend starting small and then build out your plan from there. Begin deploying what you are already doing first and then you can always add on as you continue to gain confidence. Once you have a plan in place and everything seems to be smooth sailing, it’s important that you continue to evaluate what’s working and what isn’t. Continue to monitor your data and test out new ideas. You’re never going to be done learning and it will always be a work in progress. Sort and Qualify Your Leads Do you understand how your customers are interacting with your website? Are you familiar with their browsing habits? And most important, do you know how to use that information to develop future marketing strategies? Your marketing automation software can help you do just that. You can use it to gauge customer interest based on opens and clicks through rates. And the data you receive makes it easier to segment both leads and customers based on their behavior. That way you can create messaging that is specific to each type of lead or customer. The term “segmentation” makes a lot of people nervous but it’s actually pretty simple. It’s simply a strategy for dividing customers and leads into different groups based on similar traits or online habits. To get started, you first need to make sure your data is accurate and reliable. Many businesses have databases that contain tons of outdated and redundant information. In fact, according to this study, 60 percent of companies have data that is unreliable. Once you have cleaned up your data, you can focus on segmentation knowing that your efforts will produce the best results possible. However, this is also a process that will never be finished. Your motto should always be to test...and then test some more. Outsource What You Can So what if you don’t have a big marketing department to handle all of this for you? Does this mean marketing automation isn’t for you? Absolutely not. Thanks to the rise of the freelance economy, it has become easier than ever to outsource some of your work to other people at an affordable price point. For instance, freelance platforms like Upwork allows you to connect with over nine million freelancers in 180 different countries. With over 1.5 million freelancers, Guru is another great alternative for outsourcing work. This not only puts a wide pool of qualified candidates at your fingertips but it allows you to build long-term relationships with the freelancers you hire. And scaling your business will be easier when you already have a remote team put in place. Many people get nervous when they think about outsourcing important business tasks to freelancers. We’ve probably all heard stories of associates who were taken advantage of. And hiring the wrong person can definitely hurt you more than it can help. A good plan is to ask for recommendations from colleagues for freelancers they used and were happy with. And again, I would recommend you start small in this area. Start out with some basic tasks and then build from there as you gain a level of trust with that person. Conclusion Once your email list gets beyond a certain level, it’s impossible for you to personally interact with everyone. Thankfully, marketing automation allows you to continue to build relationships with your customers and leads while still maintaining a shred of sanity. Hopefully, now you understand not only how powerful marketing automation is but also how feasible it is for you to implement in your own business. It’s a great way to automate the things you just don’t have time for so you can continue to bring value to your customers. What are some of the marketing tasks you plan to automate first? Let me know in the comments!


Read More
Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy

Fear of Marketing Automation (#FOMA): Lack of Marketing Automation Strategy

Practical Marketer • January 8, 2018

Marketing automation can seem scary. “Giving up control to the machines? No way.” “I don’t know. It’s so complicated… I’m probably better off doing this on my own.” Fun fact: Industry stats tell us a very different story. In fact, this study shows that marketing automation increases sales productivity by 14.5% and drives a 12.2% decrease in marketing overhead. Doesn’t seem that scary now, does it? It isn’t. Most marketers still hesitate to take the automation leap, especially because they feel they don’t have a good enough “strategy” to do that yet. Here’s the good news: You don’t have to wait. You don’t need a complex, out-of-the-world strategy. Your marketing automation strategy is right there in front of you. It lies within all the things you are already doing manually. You just need to find it. We are here to help you do just that. Follow these three simple, super-easy steps to find and deploy your perfect Marketing Automation strategy 1. Start Simple First of all, stop worrying about doing everything all at once. You don’t have to automate all your marketing or sales processes in one day. When you start simple, you have a clear idea of where you stand, and where you want to go from there. This gives you more control over your decisions, and you’ll end up with a better, more effective automation strategy. Automate the Basics Start with the most basic stuff already part of your sales process. Think about it: what kind of emails do you typically send out? Don’t you think you can save a lot of time by automating those emails? You could invest that time into more important things. Like actually creating an amazing email. Here are some basic marketing processes you can easily automate when you start off initially: Welcome Series If you have a sign-up or subscription form anywhere on your website, blog or store, you should at least welcome your new subscribers. If you already do that manually, think about how much automation can help you out. Automating your welcome emails will do more than just save a lot of your precious time and energy. You will also know exactly when and what your visitors will receive as soon as they hit that subscribe button. Being aware of what your visitors can expect helps you optimize your future marketing efforts. If you manually send your welcome emails, you’ll never fully understand the effects of what you send out. What if you sent that one email two minutes earlier? What if you forgot to welcome those other two subscribers? The list goes on and on. Automating your welcome emails ensures your visitors get an immediate response from you, which can do wonders for their experience, help you save time, and increase your sales at the same time! Promotional Emails New products in your e-commerce store? An upcoming event you need to promote? A SALE?? Of course, you need to send an email about it! What if some of your subscribers never opened your email? Maybe they just scrolled past and missed it. Or maybe they just weren’t interested at that time. Whatever the reason, you need to follow up with them. That’s where you automate. Automating your follow-up emails can help you send personalized emails to the right people, at just the right time, which is an integral part of your automation strategy. You no longer have to worry about tracking down who to send them to, because automating the process will simply send pre-designed follow-up emails after a set time to the right subscribers, based on whether they opened your promotional email or not. Sending automated follow-up emails will save you tons of time, and will also minimize, if not eliminate, the chances of missing out on following up with some subscribers. It’s also very effective when it comes to increasing sales, and getting people to notice your promotions. Cart Abandonment & Repurchase Programs According to the Baymard Institute, the average shopping cart abandonment rate is 69.23%. That’s a LOT. And if you run an e-commerce business, you already know the importance of trying to win these “abandoners” back. Look at it this way: These people showed interest in your products. All they need is a little nudge in the right direction! Cart abandonment and repurchase programs can easily become an effective part of your marketing automation strategy. Instead of manually trying to reach every single person who showed interest in your product, automate the whole process! This ensures your “potential” customers receive timely, personalized emails, which can dramatically increase your conversion rates. For added impact, you can also throw in automated discounts and promotions on the items they showed interest in or abandoned. 2. Visualize Your Sales Process Now that you’ve automated some of the basic stuff you usually do manually, it’s time to take things a little further. To develop an ideal, comprehensive marketing automation strategy for your business, you need to look more carefully at your sales process. Visualize it. It’s a great practice to jot down all the steps involved in your marketing and sales process, from welcoming subscribers, offering promotions and discounts, to thanking them and asking them for feedback. Once you do that, it will be much easier to focus on each part, instead of being overwhelmed by the whole. Look for Opportunities to Automate The good thing about visualizing your entire sales process is now you can identify ‘openings,’ or opportunities to automate. Don’t just restrict yourself to the obvious. Look for the pieces in between. Thanking a customer after they buy your product? Automate it. Schedule an awesome ‘Thank You’ email that goes every time someone makes a purchase. That part where you ask for their feedback? You can automate that too. Other than the usual stuff, you can also use your creativity to start to fill in the gaps. If you collect information like your subscriber’s birth date, you can send out automated birthday emails to brighten their day! Enrich your automation strategy by exploiting new, untapped opportunities in your marketing and sales process. Work Backwards Great, so you have started to hunt for opportunities to automate. Now, how about you look at your sales process from a different perspective? Working backward, or reverse engineering your sales process, is a crucial step in developing an effective automation strategy. When you work backward, you start with the end in mind. Look at what sells, and which of your campaigns do well. Break it down and see what worked. What parts can you automate to get the same or even better results? 3. Learn from Others Use of Marketing Automation Never underestimate the importance of learning from other businesses, and all their different kinds of automation campaigns and strategies. Take inspiration from the best, and you’ll find that marketing automation is not complicated at all. Finding out what works, and following the trend, with some modification, of course, can go a long way in helping you develop that perfect automation strategy. Check out these examples of great automated emails for a healthy dose of inspiration: Example 1: Evernote Evernote is a digital productivity tool for collecting and organizing notes. Here is an example of their Welcome Email, which is sent as soon as a visitor makes it through their opt-in page, and downloads their software. Notice how they end their welcome email with a call-to-action for downloading their app across all other devices. Evernote’s Welcome Email is followed by a series of more short emails, which guide you step-by-step through the journey of using and understanding their app. Each email makes sure to end with a call-to-action. Check out the complete email sequence here. Example 2: Twitter Of course, you know about Twitter.  It’s one of the most popular social media platforms out there. Twitter welcomes its new users with a different, more actionable approach than others. Take a look at this example of the first email visitors receive as soon as they sign up and verify their email address on Twitter. What’s important to note here is this email is part of Twitter’s onboarding sequence. Which means that each email in the series is designed to get new users to engage with the platform, and start using it regularly. This first email helps new users ‘get started’ immediately and connects with them by showing them they are part of the Twitter community now. Notice the two calls-to-action placed inside the email. You can check out Twitter’s complete onboarding email sequence here. Example 3: Vimeo Vimeo is a popular video marketing and hosting platform. Here is an interesting example of Vimeo’s onboarding email sequence. Vimeo sends out this specific automated email to remind users about their weekly storage limit. Notice how the email also incorporates some calls-to-action to get people to upgrade to their PRO Unlimited or Business plans. As I said before, this email is part of Vimeo’s onboarding email sequence. The other emails in this sequence also talk about the PRO and Business plans in detail, with the aim of getting their users to upgrade and actively engage with the platform. Check out Vimeo’s complete onboarding email sequence here. Conclusion Developing your perfect marketing automation strategy is not as complicated as you think it is. You just need to reflect on the sales process you already have in place and find out where you can automate to speed things up and get better results. Did this article help you find a great automation strategy for your business? Let us know your feedback and comments!


Read More
Marketing Automation: Welcome Series

Marketing Automation: Welcome Series

Practical Marketer • December 10, 2017

Marketing Automation is not a buzzword. It’s an industry standard at this point. If you have signup forms on your website, blog, social channels or anywhere else, you should have an automation to at least welcome those new subscribers. Time is of the essence here, and when someone is showing interest in your company, it’s extremely important to engage with them ASAP. Some of you may say, “I know, I know. I need to set up Automation… but I just don’t have time! It’s too complicated” or whatever excuse you want to use. The Case for Marketing Automation The bottom line here is that creating an automation will save you time and when it comes to the idea of it being too complicated well, that’s why I am writing this blog. To demonstrate how any business can create simple automations to at least welcome new subscribers, leads, contacts, etc. The days of sending an email once a week/month to your newly added subscribers for that time are over. People want your information as soon as they sign up. If they don’t get it from you promptly … they will find someone else. Marketing Automation has proven to drive excellent ROI and experience to businesses and subscribers. A recent study by Nucleus Research shows that businesses who use marketing automation have seen an increase in sales by 14.5% and a reduction in marketing overhead of about 12.2%. Start with \"Welcome\" On top of saving you time and money while increasing sales you are also providing an excellent experience to your subscribers. Having a welcome series automation allows you to set a standard for the user experience. This means that every time a new visitor goes to your website and subscribes, you know exactly what they receive and when. This sets a clear standard and will help you identify issues when optimizing your marketing efforts. If you see your open rates are low, you can work on adjusting the send time or Subject line and From name of your automation. If you see low engagement rate, you can work on adjusting the content of the email and CTAs. Sending welcome emails manually opens up a huge issue when trying to identify where to optimize since each email is sent at a different time from the moment your subscriber signs up and may even include different text. I don’t want to hear, “I have a reminder that notifies me every day at 9:00 AM to send my welcome emails…” What if you are sick? On holiday? Or snooze the reminder to “do it later?” Save yourself time and stress, and get rid of unnecessary reminders and create a welcome email series. You have no excuse to avoid this. Marketing Automation Made Easy We have heard it all! We made sure to make your experience creating a welcome series extremely easy. With Marketing Automation Pro tool, we created a few templates to get you started right away. I clocked myself using the Welcome Series template, and I was able to create a full welcome series automation (with tips and tricks) in under 15 min. Your first time around may take a little longer than that, but trust me, you will be so proud and happy once it’s done! Get Started with Marketing Automation If you are reading this blog, you are already a step closer to getting on board with Automation. The next step is to login to your Benchmark Email account (click here if you don’t have an account) and get to work! We even created a downloadable PDF that explains our Welcome Series Template and how to use it: Welcome Your New Subscribers Final tips and thoughts on the Welcome Series Automation: Keep it simple. If you are just getting started with marketing automation, one email is enough to welcome your subscribers. You can edit your automation later on as you gain experience. Warm Welcome. Remember the purpose of the email. It’s to welcome your new subscribers. Unless you state it at the point of signup, avoid selling in a welcome email. Think of building a long-lasting relationship. The welcome email is intended to give a warm welcome and to connect with your subscribers. Calls to Action. As most, if not all emails, avoid too many calls to action but most definitely include at least one! To help build a long-lasting relationship it is important to do this from day one. Include a link to your website, social channels or a really interesting blog. This will help your subscriber get used to clicking on your emails so when you start sending promotional emails in the future, your subscriber is already familiar with engaging with your messages. It also tells your subscribers email provider (Gmail, Outlook, etc.) that they like to engage with your emails, resulting in a higher priority to ensure your emails always land in the inbox. Reporting. Once you create the welcome series, set yourself a timeframe to review the results. If it is your first automation, a 30-day window is great. That doesn’t mean you have to change anything. It’s just a time to review the automation and think of improvements. You may find that it’s working great and no changes need to be made! If that is the case, check back around in another 60 - 90 days. Don’t forget about Holidays and other events within your company. You may want to make a special welcome series depending on the time of the year. Welcome Series Per Channel or Signup Method. Start with your most influential channel or signup method. If most of your subscribers come from your blog or website, start there for your first welcome series. As you nail down the most important one, you can go on to the next one. This may be your social channels or other avenues you may have. Can you have just one welcome series for all of your channels? Sure! But I recommend giving somewhat of a custom experience based on where the subscriber came from. You don’t have to re-invent the wheel, just play with the wording or message to match the place they came from. BONUS: List Management. This is optional, but I highly recommend keeping your “New Subscribers” separate from your “Existing Subscribers.” This may not apply to your single email welcome automation, but it makes much more sense when you have a longer welcome series with multiple emails. Doing this allows you to separate new subscribers from the rest. Why is this important? Two main reasons: Filter freebie signups. If you are giving something away in exchange of the signup, (e.g. A free report, pdf, infographic, etc.) you will get a lot of signups looking for that free asset. But when it comes to potential buyers… you will want to filter the freebie chasers out. Having a longer welcome series can help you identify quality subscribers who may show interest in your product or service by tracking the engagement with your emails. Towards the end of the welcome automation series, you can add conditions to check who your most engaged subscribers were and automatically add these to your “Main Subscriber” list for more aggressive sales follow-ups later on. It’s a good way to weed out “junk” signups and focus on real interested signups. Promotions. Imagine it is your slow seasons and you want to send a special promotion to try to boost sales for that month. Keeping your lists separated allows you to target new subscribers with specials to earn their business and avoid sending to subscribers that may have already purchased at the full price. You can learn more about using goal-based lists for marketing automation in a post we recently published. As mentioned, marketing automation can seem intimidating, and many times you give up because you just don’t know where to start. Take it with bite-size pieces and start to automate what already works for your business. This is why we highly recommend to start your automation experience with a welcome series. Its simple, has value and its an excellent way to get your feet wet and see the power of automation. Join Us For Automation Fridays If you have a welcome series to share with us, or a success story after implementing automation for your business, please post it below in the comments or join us for Automation Friday! We meet every week to discuss automation tips, strategies and examples.


Read More
What is Marketing Automation?

What is Marketing Automation?

Beyond • October 25, 2017

By now, you must have heard about marketing automation. Some may see it as a buzz-word of the moment, and some others may be taking it very seriously, but what is it and why does it matter? Marketing Automation refers to a piece of software that allows you to (as its name says) automate sales and marketing actions or processes. The scope of actions can range from: welcoming your new subscribers to even retargeting leads that may have gone cold. How far you go with it will usually depend on the nature of your business, and your creativity. What is true is that Marketing Automation makes repetitive marketing and sales tasks be performed with little effort. A statement that marketers agree with, according to VB insight, Three-quarters of marketers say the biggest benefit of automation is saving time. Other benefits include increased customer engagement (68%), more timely communications (58%) and increased opportunities such as upselling (58%). What can you do with it? I use this phrase more than I’d like to, but: The possibilities are endless. Nurturing your customers helps them be more engaged with your business or product and Offering them what you know is needed to convert them at the right time can be a game changer for your business or product. Actions like turning a one-time customer into a repeat customer, upselling, cross-selling, cycle-based selling, etc. Are strategies that if automated will not only give you more time to focus on getting new leads but always keep the machine going. Are you In need of customer feedback? You can take your marketing game to the next level by giving users that completed your survey a special ‘thank you’ offer, and even think of a reward program if they share your content. Conducting awesome strategies like these without automation would require a large amount of time and leave other important strategies neglected in the background. FOMA Fear of Marketing Automation in some marketers is very real and sometimes understandably so. Usually, when you hear of all the great things you can do with MA it can be very exciting, but for some, it can quickly get intimidating especially once they start thinking of the time they have to set aside to define things such as content and customer flows. Overcoming this fear is actually very simple, once you find out that: Four in five users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions. That is a lot of saved time for sales and marketing. So, this fear may be depriving you of reaping great benefits that you could be in need of. Should you invest in Marketing Automation? Can Marketing Automation be beneficial to your business? In very simple terms: yes it can. Now, Should you invest in marketing automation? That’s for you to answer, but ask yourself before you decide: Do you see an opportunity to grow indicators such as the number of qualified leads you generate? Do you think you can get more from your customers by engaging in a smarter way with them? Do you see steps of your sales funnel that are neglected and need nurturing? A smart thing to do is to calculate your Customer Lifetime Value to help you understand how much you should invest in acquiring new customers and retaining them, our friends at Shopify did a great job on making a step by step guide on how to figure that number out. At Benchmark, if you already use Benchmark Email Pro you will have access to our automation platform: Automation Pro at no extra cost, all templates, all actions. We believe in how much it will benefit our customers that we have created a series of live weekly webinars where we answer all questions you may have about Automation Pro and marketing automation in general. Want to waste no time? You can chat with a specialist today.


Read More
1 2 3 4 5 6