Tags: Benchmark Email

Spring Cleaning: 4 Practices For Email List Health

Spring Cleaning: 4 Practices For Email List Health

Practical Marketer • April 22, 2019

Building an email list can be an exciting journey to prospective email marketers. It does take a little effort, but the results can be magnanimous when the right practices are followed. As a marketer, it is paramount that you check your email list now and then to be sure they are in their best condition possible. One of the mistakes email marketers make is not being consistent when it comes to monitoring anomalies which are bound to happen, and as such, they keep wondering why their marketing efforts aren’t yielding the expected results. There are many ways to maintain the health of your email list, and one of them entails cleaning up your list, to know what you have there. Ask yourself;   Are there any inactive members?   Expired email address nobody uses anymore?     When you come across a situation whereby some emails are inactive or perhaps, bots, then do the needful by weeding them out of your list. In this article, you will be guided on how to maintain your email list health in four easy-to-follow steps. 1. Using Your Welcome Message To Your Advantage A specific practice which is known to set you on the path of conversion is to send a welcome message whenever a new subscriber opts-in to your list. An email marketing automation is triggered when a new member sign immediately in and it is advised you make it customized and personalized as possible. This is because potential converters want to be recognized as a person, not as a group. Learn how to Generate 320% More Revenue with a Welcome Email. It is also in your best interest to make sure that your email design is friendly and straightforward. Your color scheme has psychological effects and using them well can make a difference in your marketing results. Look for the best email designs and steal some ideas. Another methodology which is commonly used to convert potential subscribers to customers is by asking them to add you to their safe/approved sender list. Also, set expectations to ensure that you are keeping interested subscribers on your list. An annoying feature which subscribers hate is when they are unable to opt-out from your list. You have to make the opt-out button very distinct, to give the uninterested subscribers the option they seek. That is how to build a healthy email list. 2. Create A Preference Center According to Econsultancy, 66% of email recipients say that how often a company sends is their reason for unsubscribing. To be on a safer range, send emails occasionally. Too much can seem annoying and spammy to your subscribers. What Is A Preference Center? An email preference center is a tool that helps establish a healthy communication cadence with your email recipients. This tool aids your subscribers to manage their emails by giving them the option to control what they receive and how often they receive your emails. In the email marketing world, unsubscribes are inevitable. No matter how thrilling your contents are, some recipients are bound to use the opt-out button. Why this happens isn’t far-fetched. They probably felt overwhelmed with the number of emails they were getting and decided to take a break. The way out of this menace is to incorporate a preference center, by giving them a better option by giving them control over the content they receive and how frequently they want it. Apart from the reasons above, another advantage of having a preference center is to improve the overall customer experience, to keep CAN-SPAM complaints at bay and to help create a re-engaging opportunity. Time-Based Preference Center This tool is designed to help subscribers receive fewer emails. Not just that, you need to give them the option to go on a break whenever they feel overwhelmed or better yet, give them control over the number of emails they receive either on a daily, weekly or monthly. Content-Based Preference Center This type of preference is the best cause it gives the subscriber the ability to choose the kind of content that appeals to them. More like, a targeted content which they can never get tired of no matter how frequently they come. Not all subscribers want to see all the buck emails you send forth, by having this content-based preference center in place, you give them the power to see only their favorite and the most helpful. The truth is, some subscribers are more interested in your blog updates and not your promos or discounts, while some are more focused on promos and discounts other than the blog update. To make sure that your marketing efforts aren’t a waste, make sure you segment your subscribers appropriately. Benchmark email services are email specialists who help in your email marketing endeavor. 3. Perform Proper List Hygiene Up to 25% of your email list will drop off each year. This is because people often get new jobs and abandoned their email addresses. Some lose interest in your services and so on. If it is essential that you weed off inactive subscribers from your list. Check your mail reports, some subscribers aren’t engaging with your emails, and the reasons can be diverse. Bored with your emails Can\'t find the time Perhaps they aren’t even getting your emails To re-engage them, comment about removing inactive or unengaging subscribers – everyone wants what they can’t have. Another strategy which has been known to spill in the impressive result is trying out coupons or discounts. It works like magic. Other tips are using polls & surveys, asking trending questions they can quickly answer, etc. Try something unique, something zany and out of the fiend that they wouldn’t expect, while also trying to stay within your brand. Do this, and you will witness a spike in engagement. To build a healthy email list, follow the three points below Remove Inactive Subscribers: Like previously said, a lot of factors can cause your email subscribers not to engage with your post anymore. In that case, don’t hesitate to remove them from the list. The chances are that they will never convert to customers no matter how mouth-watering your offers are. In other words, they are eating up resources and become a burden to your performance metrics. After you have removed them from your list, you will feel the difference right away because you now have a full list of people who are interested in your services. List Verification This is a measure every email marketer is advised to indulge you, to make sure you are wasting money on useless contacts that don’t exist. This is one of the core practice you must not overlook in your quest to build a healthy email list. Many email tools come with their list verification systems or have partnered up with third-party solutions, so they don’t have to worry about the process too much. How often you verify your email list is dependent on the email sender. Do you blast emails daily? Irrespective if your email schedule, it is paramount that you check your email list once every 90 days. For a marketer who sends a newsletter once in a month, verifying your mailing list once in 6 months is ideal. Another pointer to look out for is your email report. Ig your marketing efforts aren\'t yielding the desired result, perhaps that is a sign to verify your list once again. Make It Easier To Unsubscribe To not fall victim to CAN-SPAM complaint, it is mandatory you have a distinct \'unsubscribe button\' that helps uninterested email recipients opt-out from your email marketing list. This act shows good customer relationship management. Only keep subscribers who want to be there, none should feel caged to your email services. Sticking to this rule will make sure that your emails don\'t get flagged as spam. That could spell doom for your business. What Benchmark Email offers is to help businesses to quickly and easily turn their most valuable marketing asset, their email list, into relationships and sales. 4. Customer-Centric Marketing This is prioritizing your customers’ needs over other factors, that is, making your customers your central focus and treating them like the kings they are. Without them, there is no business and that in turn can spell doom. This is the reason customers should never be joked with or taken for granted. Potential customers should not see you like a green monster who is out to drain them of their life-force – money. When you fail to project a selfless and emphatic personal to prospective customers, convincing them to take a specific action can become a daunting task. Never take your customers for granted. See through their view and make sure they get what they anticipated. Doing this right means more customers and recommendations from satisfied customers. Ways To Improve Your Customer-Centric Marketing Efforts Make sure your website is mobile responsive, fast and easy to navigate to avoid frustrating customers when they are browsing through your contents. Content is king, and if they are helpful to your customers and positively affecting their lives, they are satisfied which can lead to recommendation or referrals. Having good customer support is very necessary for marketing. This is what helps to rectify whatever issue or complaint a customer might have. If customer support is terrific, your customers will stick around. One of the best way to better serve your customer is to know and understand them. This is done by collecting as much data as possible and using them to your advantage. If you have data about their birthdays, sending a birthday greeting can mean the world to them. Other data can also help disclose their interest, thereby guiding you on the kind of content that leads to conversion. Lastly, always put your customers first, before your needs. When customers are convinced of your genuine and unquestionable urge to help, they will empty their pocket for your sake. Growing And Managing A-List Every email marketer aims to develop an enormous targeted list of people who will be interested in the services they have to offer. Building an email list does take some effort and planning. Here is a list of 15 Ways to Grow your Email List. Managing a list takes some work as well since you will always have to check list hygiene to weed out inactive or unengaging emails. When you work list management into your email marketing plan, it becomes routine. Learn how to Create and Execute Your Email Marketing Plan. Wrapping Up Building and managing a healthy email list is easy if you know what to do and the practices to follow. Ensure you weed out inactive subscribers, give your subscribers the option to control the content they receive and how frequently they are to receive them. Benchmark helps businesses quickly and easily turn their most valuable marketing asset, their email list, into relationship and sales. Get started free today.


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Podcast Embed for Denise Keller on Inspiration at Work

Beyond • June 22, 2011

You’ve heard of “Whistle while You Work,” right? Today at Benchmark Email we got to listen to our COO Denise Keller talk about what they do to make this a great work environment...while we worked. That may be a lot wordier and more difficult for seven dwarves to sing, but it was still pretty cool. The hosts of Inspiration at Work on Blog Talk Radio were gracious hosts and we’d like to thank them for having Denise on. For all of us at Benchmark Email, it was a public testimonial on how great of a place this is to work (I told you nobody was forcing me to say nice things). For a business owner it should provide some new ideas on how to inspire and motivate your employees. I for one felt like kicking a little extra butt today after listening to Denise’s interview. You can listen to the full interview below: Listen to internet radio with Inspiration At Work on Blog Talk Radio


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Denise Keller on Blog Talk Radio This Wednesday the 22nd!

Beyond • June 21, 2011

Following her successful appearance on Pilgrim on the 405 last week, Denise Keller is back. This time she’s talking with Inspiration at Work on Blog Talk Radio. She will be discussing all of the things Benchmark Email does to make this such a great place to work. I swear nobody is making me say that. If you don’t believe me, you can tune in and and hear about all the fun we have here at Benchmark Email. You can listen to the show on Wednesday, June 22, 2011 9:00 AM - 9:30 AM PST. You can also call into the show and ask Denise questions at 1-(714)-888-7480. The studio notes that you should call in at least 10 minutes early.


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Beyond Benchmark Email: Ride with the Pilgrim on the 405

Beyond • June 20, 2011

It\'s been a busy month for Benchmark Email, with team members showing up on websites, blogs and even radio shows! Here\'s a rundown on what happened within the last 30 days: Denise Keller on Pilgrim on the 405 To start, Denise Keller, our beloved COO, was interviewed on one of the top internet radio shows in Southern California, Pilgrim on the 405. Denise not only went over what Benchmark Email is, but what types of marketing automation Benchmark uses for everything from communication between internal staff members to handling the support needs of clients. Have a listen (Denise comes in at minute 34): Pilgrim Talks: Dave Kinney and Denise Keller. Customer Service on the Hire Your Virtual Assistant Blog It\'s been a busy month for Denise because she was also featured on Hire Your Virtual Assistant where she talks about going the extra mile for a client. According to Denise, going one step further for a client means all the difference between okay customer service and stellar support. Desktop vs. Laptop Email Viewing on Allbusiness.com Meanwhile, CEO Curt Keller wrote a news-breaking column for Allbusiness.com on how desktop email viewing is matching up against a market where laptops, tablets and smartphones are all the rage. Are your clients going to give up viewing your email campaigns on their desktops? Read this great piece and find out that Staggering Mobile Email Growth Doesn’t Dent Desktop Readership. Email Marketing Polls on Customer Think Guru-in-residence Daniel Cassady has plenty to say this month on how you can improve your email marketing polls. Are your polls and surveys getting lackluster responses? Is the data you get unusable because too many people are commenting on too many different things? If you’re email poll-challenged, help yourself to some great advice on Customer Think with Daniel’s 5 Important Tips for Your Email Marketing Poll. Jump Start Your Email Campaigns on Betternetworker.com Are your email campaigns losing their flair? Are you stuck writing dull copy for a less-than-enthused audience? Yo Noguchi\'s article on jump starting your email campaigns may be just what you need to get out of the email marketing doldrums. Don\'t believe it? Read it for yourself: 5 Tips for Jump Starting Your Email Marketing Writing.


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Beyond Benchmark Email: Preheaders, Phishing and Google Analytics

Beyond • May 6, 2011

Make no mistake, the Benchmark writing squad is bus-y! But when they\'re not cooking up content for this blog, they\'re lending expertise to sites across the internets. To keep you in the know on this, we\'re running a monthly recap of outside articles, blog posts and columns in all their glory. Here\'s the first installment of Beyond Benchmark, where we list important outside content and links where you can read it. The Importance of Preheaders on The Email Guide Have you ever spent time on your newsletter pre-header, adjusting it to improve your email campaigns? Probably not, which is why COO Denise Keller brings it with an A+ column on the importance of this little section of email real estate. The piece, published on The Email Guide, got high marks from readers and takes email campaign management to an entirely new level. You can read this eye-opening piece by clicking the link: The Importance & Impact of the Email Preheader. Fend Off Phishing Attacks on iMedia Connection Our CEO Curt Keller is a fountain of knowledge, so when he blogs about phishing attacks and other scams, the audience pays attention. This piece for the award-winning site iMedia Connection details how you can use your business login page to fend off phishing attacks. With so many email addresses falling into the wrong hands, and phishing attacks becoming more and more sophisticated, How to Fend off Phishing Attacks with Your Business Login Page, arms you with invaluable info on protecting your info. Panda/Farmer Algorithm on Search Engine Journal Hal Licino is more than a Benchmark Email writer, he\'s a regular email marketing Yoda. Last month the force was with him big-time and he penned an extremely popular Search Engine Journal piece on how Google\'s Panda Farmer Algorithm could affect email marketing. It\'s an important answer to an important question, especially since the vast majority of people are wondering how this new method will affect websites rather than email campaigns. Read this fascinating column by clicking the link: How Google\'s Panda / Farmer Algorithm Could Affect Email Marketing. Email Marketing with Google Analytics on Search Engine People Writer Daniel Cassady has a knack for bringing new perspectives to the table, and his recent column for Search Engine People breaks down an important, timely topic in a direct, realistic way. Focusing on Google Analytics, his guest blog post, Email Marketing: 4 Great Things Google Analytics Can Tell You shows what a working knowledge of Google can do for your email marketing campaigns. We\'ve all heard how important Google Analytics are, but this piece concretely explains why. We\'ll be back in a month with another episode of Beyond Benchmark, and we\'ve got lots of stuff in the pipeline - so keep an eye on this space!


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Getting Great Info – Google Shows the Way

Getting Great Info – Google Shows the Way

Beyond • December 15, 2010

Have you heard of the CR-48? I know I have. So have my friends and everyone here at the office. We heard about it without the benefits of advertising, blogs or even email marketing. So what\'s this have to do with you, your lists or even your email campaigns? What is the CR-48? Before we go any further, the CR-48 is a new laptop from Google that you can\'t (officially) buy. It runs Google\'s new Chrome operating system and is designed to function almost exclusively through web connection. As Google says, \"it\'s for people who live on the web.\" Along with the typical wi-fi capabilities, there is a 3G connection built right in. You even get 100 mb free data transfer each month. What\'s more is that it\'s free... kind of. An Offer Too Good Not to Talk About Chances are that if you\'re a techie like me, you\'ve heard about this mysterious machine. By now it\'s all over the blogosphere. But I heard about it on an internet deal site. Then I heard about it on a music forum. Then I read about it on a mountain biking website. And the news didn\'t come from the sites\' writers. The hype came by way of fellow forum members who posted a link to Google\'s CR-48 landing page, which offered a chance to receive a free beta test model in exchange for some information. But First, Tell Us a Bit About You This form represents less than a third of the questions asked. You can bet I filled out all the questions. You can bet that all my friends and co-workers filled out all the questions. And you can bet that thousands and thousands of strangers I\'ll never know did the same. And most of us heard about it by word of mouth through unrelated website forums and social networks. Though Google is rumored to be giving out thousands of CR-48s, my chance of getting one isn\'t great. But I gave up lots of information about my web usage patterns in hopes of being one of the lucky ones to test out the laptop and operating system... just like all the other salivating techies. The Offer: a Free Laptop if You\'re Willing to Share Your Experience with It My best guess is that Google wants to give out these test laptops so that they can find out how their cloud-computing-only concept works in the real world. They want to be able to learn about the users\' collective and individual experiences so that when the real \"for sale\" laptops from various manufacturers hit the streets, they\'re solid, stable and awesome. So what\'s the lesson for email marketers here? A Different Offer: a Chance at a Free Laptop in Exchange for Market Research First, although Google will learn valuable info in the form of the feedback they get from the lucky people that will win that free laptop lottery, they are also learning plenty from the sign up form. Here\'s another screen shot with more questions: And there were even more questions than that! The point is this: Google can afford to give away thousands of laptops, but they didn\'t get the wealth to be able to do such a thing by being silly. They are a smart company. And though the form is designed to qualify the gift of the beta test laptop to a web worthy person, the information culled from the thousands and thousands of people who didn\'t get the laptops is very valuable. They know this. You can bet they can put it to good use. You Can Do the Same on a Smaller Scale Obviously if you\'re giving away free laptops, lots of people will talk about it. But even if your pockets don\'t run Google deep, you can give away something that will drive people to your website and help you build your email list. Make the offer sweet enough, and even just the chance of getting something will be enticement for people to sign up, leave an email address or even answer a good old-fashioned online survey. What kind of information would help you serve your customers better? What questions answered will help you to build a better product? If you\'re smart, you\'ll put these people on a special list, segment them according to their answers, then quickly get them into an autoresponder campaign. Of course you\'re excited now and ready to put this great info to good use. What\'s that? You want to know how you can sign up for the chance to win your laptop? Well... Google it!


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