I must be getting old. I went from my usual pop culture references to dad jokes in this weekly wrap. I even make a “This Land Is Your Land” reference. What is happening? Designing Email Templates for Men and Women I started to write a “men are from Mars, women are from Venus” joke here, but then I realized it wasn’t ten years ago and it probably wasn’t going to be funny (or maybe that’s just my excuse for not coming up with a good enough joke). Gender is a good factor to take into account when segmenting your email campaigns. Learn about Designing Email Templates for Men and Women. Email Personalization? Only if You Know Me, Please It sounds to me like Paul is starting to notice that Big Brother is watching and he doesn’t necessarily like it. Oh yeah. That was a 1984 reference (not the outdated TV show). I swear I’ll work in a more current reference soon. Until then find out what had Paul saying, Email Personalization? Only if You Know Me, Please. The State of Email on Its 50th Anniversary in 2015 You may say, how can Hal possibly know what it’s going to be like in 2015? If you frequently read Hal’s posts on our blog, you would know it’s entirely possible that he has these capabilities. He never ceases to amaze us with his knowledge and wit. I’m saying he might be able to see the future. You don’t need any other reason to read about The State of Email on Its 50th Anniversary in 2015. Support Update: What Is the Benchmark Free Edition? We’re telling you there’s a free edition of Benchmark Email. Do I even need to say something witty to get you to read about it? Check out Michelle’s latest Support Update: What Is the Benchmark Free Edition? How Small Businesses Can Attract Quality Recruits A friend was just telling me that her roommate has Rubik’s Cube Expert listed on their resume. I’ll leave it up to you to decide if that would qualify as a quality recruit in your book. Children’s toy experts aside, find out How Small Businesses Can Attract Quality Recruits. Telltale Games Hires Knotice: Video Games and Email Marketing True story: I almost failed out of college my freshman year due to excessive playing of Halo. So you could imagine my excitement when I read a headline involving video games. For all my fellow video game nerds, check out Telltale Games Hires Knotice: Video Games and Email Marketing. Walgreens’ Autoresponder Campaign Has My Order Backwards I was very proud of my internet prowess the other day, until Walgreens almost had me pulling my hair out. Thankfully, the end result was not bald Andy. I would end up getting my autographed photo of Earth, Wind and Fire, but not before Walgreens’ Autoresponder Campaign Had My Order Backwards. Encourage Your Patrons to Share Your Restaurant Email Content You might drink too much tequila if you see the word patron in the context of a restaurant and don’t think of customers. It doesn’t even make sense as the tequila when you make it plural. Nevertheless...that just happened. While I hang my head in shame, find out how to Encourage Your Patrons to Share Your Restaurant Email Content. Yahoo Mail’s New Ad Targeting Software Puts the User in Control Sometimes you can hear a word a thousand times and never think twice about it, but then you really look at it and it just seems so weird. Yahoo is one of those words for me. My apologies if you waste the next 20 minutes of your life staring at the word Yahoo. When you get done with that, see how Yahoo Mail’s New Ad Targeting Software Puts the User in Control. New Event Marketing Manual from Benchmark Email! This land was made for you and me and, according to Pierce in this article, email marketing was made for event planning. I guess I missed that part of the song. It must be true though. Pierce hasn’t ever given me a reason to doubt him. Check out the New Event Marketing Manual from Benchmark Email!
If you want to go bowling but don’t have your own bowling shoes, what do you do? You rent them. If you want to go on a road trip but don’t own your own car, what do you do? You rent one. If you want to begin sending campaigns to a list of subscribers but realize that you don’t have a list established yet, what do you do? If you said that you would rent one, that would be wrong - at least if you want to sign up for an account with Benchmark Email. We do not allow lists that have been purchased, rented or harvested. So how do you take advantage of email marketing if you have not yet established your own list of contacts? You would want to sign up for our “Free Edition” version of Benchmark Email. With this version of Benchmark Email, you start from scratch with your contact list. You place a signup form onto your website, blog, Facebook, etc. People sign up and are automatically added to a list in your Benchmark Email account. You can then begin sending campaigns to those who have signed up. You will see the difference between a “free edition” account and a “paid” account when you are in the section to “add contacts” to a list. The screen will look like this: The option to “Import Contacts from a File” and “Copy & Paste Contacts” are disabled. The only way to have lists with the free edition is to add those contacts with a signup form. Other than this small difference, Benchmark Free Edition is the exact same product as our subscription service, only it’s completely free. Really. Email tracking, drag & drop editing, online surveys, video, award-winning templates and unlimited email campaigns are yours free forever. Benchmark Free Edition was created to help people that are new to creating email marketing campaigns. If you are a more advanced user with an established list of contacts, you will want to view our different pricing plans to determine which one best suits your needs.