Tags: Benchmark

New Feature: Custom Footer

New Feature: Custom Footer

Beyond • December 21, 2015

Benchmark Email continually strives to develop new features and tools to make the email marketing lives of our users as easy as can be. The launch of our Email Designer in 2014 marked a shift in the customization and ease of design for every email marketer creating an email campaign with Benchmark Email. We\'ve continued to add as many new bells and whistles as we can to our beloved drag-and-drop email editor. The latest addition, is the ability to customize the footer in your email campaigns. You can now customize which links appear and the content of the footer in your email campaigns. You can also select which Trusted Email by Benchmark badge appears. Also included in the footer feature blog is the ability to change the color. Really, you now have complete control over the way your footers look. What\'s your favorite Email Designer feature block?


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Benchmark Email Freshbooks Integration: A Holiday Gift That Keeps on Giving

Benchmark Email Freshbooks Integration: A Holiday Gift That Keeps on Giving

Beyond • December 15, 2015

Christmas time is coming soon and there are shopping mayhems occurring in stores and online. The shopping spirit just keeps getting bigger year after year and we are bombarded with sales left and right. So you can imagine the heavy traffic of revenue coming in and out between business and customers. As a business, you want to provide the best shopping experience for your customers. The competition between companies to give out the best holiday deals or create heavier buzz through social media is strong, so you have to amp up your game in order to stand out and give customers what they are looking for. So when revamping your site for the holiday season, do a thorough sweep of the entire website to make sure every link is working properly, every banner is clear and in the correct position, and most importantly, make sure that the check out is running smoothly. Just imagine the herd of people at Walmart or Target trying to pile their purchases onto the cashier conveyor belt, and all of a sudden the belts just stopped working. Now carts are clashing and tempers are rising fast. Now picture that happening to your customers when they are ready to make their purchase online but all of a sudden the site crashed or something went awry when typing in their credit card number. Nothing is more frustrating that finding all the goodies you want to buy but now you can’t because of some technical malfunction. So double and triple check it! Now on your end, there will be a lot of revenue and transactions to deal with. Despite the hectic nature of holiday shopping, you don’t want to make that be a reason to take your time sorting out invoices or even as an excuse for careless mistakes. Now more than ever is an important time you have a effective cloud accounting system that will make every transaction smooth and speedy. That’s why Freshbooks is a must have for the holiday season (and for all seasons of course!). With a cloud system, you rest easy that every record will be saved and is easily accessible and that logging expenses will be kept simple and organized. Consider it a effective and beneficial gift for yourself and your customers this holiday season. Make it the gift that keeps on giving by using the Benchmark Email Freshbooks integration.


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Benchmark is App-Happy Thanks to Our Zapier Integration

Benchmark is App-Happy Thanks to Our Zapier Integration

Beyond • November 19, 2015

Is there such thing as App Appreciation Day? If there isn’t, then there should be one! We live in a fast-paced tech age where apps make the business world go round. So if you want your company to succeed and catch up with the rest big players in the industry, then get your app on. We at Benchmark are very app-happy. We are not just saying that because we are an email marketing company, but because all business small and big will greatly benefit from apps. Here are some that we love: Gmail – something we all know, love, and have. Gmail has been ranked as the top email service for businesses for their intricate features that makes communicating multiple ways a breeze, searching for old emails easy peasy, and personalization which allows you to organize your inbox to your personal taste. GoToWebinar – Hosting a webinar to demonstrate your product is a terrific marketing strategy for plenty of reasons; you can record your webinar and post on several platforms to expand its reach, share valuable content and show viewers step by step visually how to use the product, engage and answer questions directly, etc. GoToWebinar allows you to manage your webinar with ease and even convert leads to sales. Eventbrite – Hosting an event is hard enough, but having to take the time to promote it, create tickets, and manage sales makes it even harder. Eventbrite saves you all that trouble by implementing everything into three easy steps. You can also simply plug the registration form onto your website. Once finished, you can then post on your social media pages to further promote the event. Wufoo – Collecting data from online surveys and invitations is a crucial part is discovering what your audience wants and needs, and thus improving your product just for them. Wufoo provides an easy way to building contact forms and surveys, share it, and receive real-time report on their progress. LiveChat – Chatting directly with a customer service rep is the newest and most popular way to ask questions to the company. That’s why LiveChat is a necessity for your business, with features such as file sharing, transcripts, after-hours forms, and daily summary reports. With so many apps to improve your business, what better way than to integrate one with your Benchmark account for a powerful boost in your email marketing? Try the Benchmark Email Zapier integration and see for yourself!


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Let’s Talk About Text, Baby! Integrating Email Marketing & SMS

Let’s Talk About Text, Baby! Integrating Email Marketing & SMS

Beyond • November 2, 2015

Your marketing toolbox should include: A: Email Marketing B: SMS Marketing C: All of the Above. Obviously, the answer is \"C.\" We could have gone through plenty more of the alphabet (social media, content marketing, SEO, etc.) with multiple choice options, but the answer will always be All of the Above. We know email and SMS go hand in hand and we shared our thoughts on the subject with our friends on the Group Texting blog. They asked for some tips and ideas for integrating email marketing and SMS. You\'ll be saying \"let\'s talk about text, baby\" before you know it!


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Incentivize Subscribers: Benchmark Email Justuno Integration

Incentivize Subscribers: Benchmark Email Justuno Integration

Beyond • October 28, 2015

“Free,” “Discount,” “Coupons,” and “50% off” are some of our favorite words … and they are yours too. It’s like music to our ears, or eyes, when we see a sign offering a massive discount where you can purchase the items you love at a marked down price. Don’t you just love that emotional high you get when you score something amazing for free? Well turns out, there is a deep psychology root as to why we do. Let’s take a look like the most second most happiest place on Earth: Costco. Sure, Costco offers great bulk items and low prices, but what is the hugest draw to their store? Samples! It really is the highlight of the Costco experience and who doesn’t love walking around each station trying aged salami on whole grain crackers, or sweet kernel corn? Legend says that some people strategically plan their lunchtime during their Costco trip, making their rounds to each booth once or twice to equate a full meal. Another one says a man actually brought a woman there on a date. It’s the power of samples. People think they are lucky enough to eat for free, which they are, but Costco is the one benefitting from this too. Studies have shown that samples increases sales by 2,000 percent and sways customers to purchase items they never intended to in the first place. An effect of samples is it creates a sense of loyalty within the customers to the store. They give you a sample; therefore you should probably buy something. Dan Ariely, a behavioral economist at Duke University, says, “Reciprocity is a very, very strong instinct. If somebody does something for you…you really feel a rather surprisingly strong obligation to do something back for them.” He also adds that whatever the sample you taste, you will feel a sudden craving for more it. That’s when you are converted into a sale as you put that box of frozen ravioli into your cart. So with the power of “free,” how would you use this in your online marketing strategies? Offer discounts and samples directly on your website! With the Justuno app, you have access to a suite of tools in which customers can receive discounts just by “Liking” on Facebook, Tweeting, joining a mailing list, etc. It’s a fantastic way to grab their attention, grow your email list and convert sales. You can thanks to the Benchmark Email Justuno integration. Try it with your Benchmark Email account for free!


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List Management: Benchmark Email Highrise Integration

Beyond • October 26, 2015

A place for everything and everything in its place. We used to nod impatiently when our moms repeated this as she oversaw us putting away our laundry in the appropriate drawer; sweaters in the bottom and socks in the top. We might have just brushed it off, but at that moment when one sock somehow lands in the bottom, or a sweater ends up crumbled in a corner of your room, didn’t it just throw everything off? It’s visually and mentally disturbing and you just have that itch to put things back in their rightful place. So not only does Mother knows best, but Mother knows how to run a business because in a company setting, for sure everything must be in place. There is a 99% chance that any expert writing about running a successful business will mention something about organization. After all, how can you make sales if you don’t organize a list of prospects to pitch to, and how can you implement a social media campaign if you don’t organize which content to post on which day? In his article “Get It Together: 7 Quick Ways to Make Your Business More Organized,” Peter Daisyme states that “at that heart of every business is the need to be productive, which is determined by how efficient and organized you can make all functions within the company.” There is no argument against that; to produce an amazing product, you need to have a well-oiled machine with every gadget performing its duty. So what does that mean for businesses today, especially in this digital age? It means that we got stay organized the digital way. Every project, contact info, internal meeting notes, even down to the company lunch menu is best imputed into a system where everything is in one place and where everyone can easily access. That’s why a CRM software tool is a definite must have for your business. Every position in a company can benefit from using one: sales, marketing, accounting, project manager, customer service. Not only will it keep your company in tip- top shape, but the organization will lead to the overall success for your business. So which CRM to use? Highrise has been constantly ranked as one of the simplest yet effective CRMs in the market. Highrise also offers extras and add-ons that will boost your business, such as the Benchmark Email Highrise integration. With this, you can add your contacts from your Highrise account into your email list, with no setup required! Mother would be so proud!


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Benchmark Email Justuno Integration

Benchmark Email Justuno Integration

Beyond • October 23, 2015

Ladies, what is the best part of purchasing an item from a cosmetic counter at the department store? The free gift with purchase of course! Sometimes, it’s not just a dainty one-ounce vial of perfume either; gifts with purchase these days can be as hefty as a whole makeup bag with at least six full-sized products. Retail stores sure know how to make their customers happy! It’s a successful method: offer them free or discount items to keep them coming back for more. E-commerce stores should not be exempt from this either! As we see the trend of more and more people migrating from physical stores to online shopping, pretty soon e-commerce will be the primary way people purchase items. Even with shopping online, the customers’ behavior and expectations of the store do not change. People still like their discounts! That’s why with Justuno, you can give your customers what they want, but at the same time, your business and email subscription lists grows. That’s what happened with Beloved Shirts. As a Justuno user since 2013, the company was able to not only covert sales, but also established a customer base for their new online store. Using the software, the company experimented with several types of promotions and found the one that delivered the best results. Beloved Shirts originally offered 10% off of purchase as their base promotion. With this, they gathered an average of 45 emails and social fans per day. Then, Beloved Shirts implemented a new promotion: a gift with purchase. Since its implementation, Beloved Shirts had increased to an average of 197 emails per day, which means a 337% increase in email and social leads. Bacon Today also saw the same success when they offered a free bacon recipe book when joining their mailing list (well, who would turn down a bacon recipe book?). Adding onto that, Bacon today also implemented a new targeting rule to optimize conversions. What it entails is slowing the visitor to spend 15 seconds on the website before presenting the pop up. This gives enough time for the visitor to get acquainted with the site and browse around to see what products they can potentially buy. What resulted was an increased of email opt ins by over 300%. That’s why Justuno is a must have tool for every business owner to use. It has features that will give your customers incentive to stay on your site, including special promotions that pop on their screen at the opportune times, free coupon code if they like your social media pages, etc. Now with the Benchmark Email Justuno Integration, you can add newly acquired email addresses directly to the email list of your choice. Not only are you growing your list with Justuno, but you can also send a customizable follow up email to the visitor containing the promo code. It’s a great way to engage site visitors and provide a way for them to stay on your site and convert sales. It’s a win-win for everybody!


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Help us support #wearitpink

Beyond • October 21, 2015

This Friday 23 October is a very special day as, here at Benchmark Email, we will be taking part in the #wearitpink campaign. This is a day that people from all walks of life come together to help fund the cutting-edge research that aims to ensure that no one dies from breast cancer by 2050. How do we want to help? Well, we believe actions speak far louder than words so, this Friday, you can help us make a difference as we’ll be donating a percentage of our income from paid-plan signups to Breast Cancer Now. If you were planning on upgrading from a free account to a premium one, this Friday is the perfect time to do so as you’ll also be contributing to a great cause. Have a look at our prices and know that we’ll be making a donation thanks to you.  Take note, Friday 23 October is the day. Price plans Now all you need to do is register! Click here to register and we’ll let you know how much you helped us raise by email. Thank you for your support!


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Benchmark Email Zoho Integrations: Relationships Delivered

Benchmark Email Zoho Integrations: Relationships Delivered

Beyond • October 2, 2015

Back in our grandparents’ day, it was a common situation for them to drive to a grocery store and realize that they left their grocery list at home, and would have to drive all the way back to house to get it. Nowadays, we have a list directly on our mobile phones so it is hard to imagine a time and place where we don’t have easy access at our fingertips. Even though driving back and forth from grocery store to home is an inconvenience, let’s take it to a larger scale and imagine running a company with just relying on a couple of pieces of paper. It’s just no possible. Not only is there too many things to just cram into one list, but we also live in a mobile world where the best chance of surviving is if you have every required information stored digitally and in one place. Raja Selarka owns Cornet (HK) Ltd, an import-export business that purchases consumer and household goods from China and exports them worldwide. That is a business that requires a lot of micromanaging and organization. For more than a decade, he used Outlook Express to keep tabs on all aspects of his business. We all know Outlook Express, the free application that comes pre-installed with Windows. With an import-export company, do you think Outlook Express can handle all the necessities that Selarka has to keep track of? With client meetings, delivery times, emailing vendors and suppliers, etc., there are just too many things that must be maintained at that same time. Plus, all those information must be with him at all times, so it had to be accessible for Serlarka no matter where he is. Then, Zoho changed his life. He was introduced to the world of CRM and saw how the easy-to-use and highly functional system allowed his day-to-day work life run more smoothly. Specifically for his business, Selarka found the most benefits from contact information and invoicing all in one window, as oppose to having to shuffle through multiple applications. Also for convenience, Selarka can store all of his company’s pricing info in the CRM so that if he comes across a potential customer, he has easy access to it. As a result, he is now a loyal fan of Zoho, stating, “If you have Zoho, you don’t need anything else.” We completely agree. Don\'t forget, with the Benchmark Email Zoho integration you can directly import your Zoho contacts into your Benchmark Email account and further your relationships via email marketing campaigns.


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Benchmark Email Survey Monkey Integration

Benchmark Email Survey Monkey Integration

Beyond • September 28, 2015

Are you sending surveys to your customers with SurveyMonkey? Gaining consumer feedback just got easier thanks to a brand new integration with Benchmark Email and SurveyMonkey. This is a template integration, meaning we\'ve got templates designed for the very purpose of integrating with and sending out your surveys to your customers and subscribers. You can integrate your SurveyMonkey account on the Integrations page in the User Menu at the top right. Or you can simply do it during the email creation process. Here are the steps to follow: Log into Benchmark Email Click on Create Email and choose the Drag & Drop Editor Complete step 1: \"Describe\" Complete step 2: \"List\" Click \"Template\" Filter for Integrations > SurveyMonkey Select SurveyMonkey Template When prompted, log into SurveyMonkey Select Template Select Survey and Weblink Click Next Module to continue There are a few template layouts to choose from. While many of the elements are customizable, it\'s important to make sure you don\'t change the URL attached to the button. Another thing to note is that this integration enables you to send your Survey Monkey survey using the power of email marketing with Benchmark Email. However, you\'ll have to login to your Survey Monkey account to view the results of your survey.


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