Tags: business

A Heart of Business with Rose Bowl Parade Colored Glasses

A Heart of Business with Rose Bowl Parade Colored Glasses

Beyond • December 29, 2015

The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we\'ve enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It\'s a great look into community, tradition, event planning and so much more.


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Heart of Business Round Table: A Look Back & A Look Ahead

Heart of Business Round Table: A Look Back & A Look Ahead

Beyond • December 22, 2015

We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.


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Top 5 Favorite Episodes of the Heart of Business in 2015

Top 5 Favorite Episodes of the Heart of Business in 2015

Beyond • December 15, 2015

2015 was a great year for the Heart of Business. We enjoyed each and everyone one of our guests and thank all of them for joining us on the podcast. It\'s December and the time for year-end lists, so we wanted to highlight five of our favorite episodes from this year. Listen and enjoy! There Is No Shot: ImmunoMatrix with Kasia Sawicka It\'s not everyday one gets a chance to talk to a person that can change the world in as big of a way as Kasia Sawicka. Through her findings, Kasia Sawicka has made a patch that can deliver medications through the skin at a greater rate than was previously thought possible and that will allow access to medication in third world countries and everywhere else across the globe. Jennifer Bertrand: How to Be a Design Star Jennifer Bertrand may hold the title of Design Star champion, but she joined us on the Heart of Business to teach everyone how to be one without the help of a reality TV show. Whether it\'s decorating an office space to the look of your business cards or promotional materials, Jennifer Bertrand has you covered. Nick Uhas: Beginnings, Big Brother and Beyond In learning the life story of Nick Uhas, we were given a prime example of the importance of following the path presented to you as well as trailblazing your own. Nick Uhas learned to take advantage of opportunities and build upon his life\'s experiences to gain the career he wanted. We\'re Gonna Need a Better Back: Katherine Krug Katherine Krug has made a career of helping people help themselves. We invited her to the Heart of Business due to her incredibly successful KickStarter funded project. However, we quickly learned there was no buts with the Better Back … or anything else with Katherine Krug. The Perks of Digital News with The Young Turks\' Cenk Uygur In February, we had the honor of having Cenk Uygur of The Young Turks to the Heart of Business. As the host of the world\'s largest online news show, Cenk Uygur was the perfect guest to talk digital, social media, personal branding, trust in the media and more.


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Steven Binder: TaxSlayer Eliminates Tax Fears

Beyond • December 15, 2015

Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions for commercial ideas.


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Hard Work: The Not So Secret To Success For Jennie Kwon Designs

Hard Work: The Not So Secret To Success For Jennie Kwon Designs

Beyond • December 9, 2015

Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It\'s not magic. It\'s good old fashioned hard work and determination.


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Big Target Partnership Fuels Pixi Beauty

Big Target Partnership Fuels Pixi Beauty

Beyond • November 19, 2015

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It\'s an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy!


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How to Accelerate Email List Management to Drive Business

How to Accelerate Email List Management to Drive Business

Beyond • November 14, 2015

If you were to host a party tomorrow with the goal of just impressing one specific guest, who would you invite? What considerations would you need to make when sending out the guest list. If your goal is to highlight you favorably, your guest list needs to include people who (a) can do that and (b) complement one another. It’s a pretty simple concept. Targeted email lists aren’t that different from your goal-oriented party. The thing they both have in common is a goal. The key to list management is to first define your goal. Many people will have targeted lists based on location, spending habits, etc. – and that’s fine. But you also want to be more holistic in your approach. Your list isn’t just a list; your list is a driver for your end goal. The biggest mistake any marketing manager – and in fact, any marketing agency – makes is that they’re not goal oriented. They’re nothing thinking about what their overarching purpose is. Here’s how that gets translated into an actual campaign: Say you’re partnering up during the holidays with a coveted business to drive donations. You send out an email campaign for invitations for a local event and you only have room for 30 guests. If you send out a first wave mass email to your local list, you’re running into a potential problem of having too many interested people exciting about attending. You’re going to have to rescind your invite, which reflects poorly on your reputation and will strain relationships. Instead, using your customer sales management tools (like Salesforce), or even through knowing people personally, your first wave of send out can be strategically delivered only to those people who are naturally involved and invested in philanthropy. Give them a deadline to respond by, then send out a second wave of invites with a note that you have limited spacing. This way, there’s more of a chance that the guests who attend are philanthropic, reflect well on your ability to generate participation, and may get further involved in future partnerships. Managing your email lists really boils down to being able to cultivate a custom experience through which to funnel your marketing efforts. And that’s really what drives email marketing and successful engagement – the ability to create connections that are clearly intimate and going beyond the practice of generic or blanket attempts at communication. This also means that when you’re curating your list, two other things need to happen. First, create check boxes for people based on what your business needs demand. Do you need to know their annual income or would you need to know if they’re interested in any causes? Secondly, work on getting to know people personally as much as you can. Move them beyond just names on a list so you can better understand what motivates and drives them. Part of this also folds back into email marketing in that your campaigns don’t need to be just message oriented that push an offer or update. They can be tailored to be micro campaigns that further better connecting with micro audiences within your list.


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Speed to Listen to This Episode with Steve Page, GM of Sonoma Raceway

Speed to Listen to This Episode with Steve Page, GM of Sonoma Raceway

Beyond • November 10, 2015

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!


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Mark Shapiro: Making His Mark Today As Our One & Only Guest on the Heart of Business

Mark Shapiro: Making His Mark Today As Our One & Only Guest on the Heart of Business

Beyond • November 5, 2015

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.” He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.


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Age No Factor for Aegis Acoustics Headphones 16-Year-Old Founder

Age No Factor for Aegis Acoustics Headphones 16-Year-Old Founder

Beyond • October 29, 2015

Most 16 year olds would be rushing home from school to play the newest Halo. Kingsley comes home to run his successfully Kickstarter-funded business with his father and co-founder Rayman Cheng. These two are creating a product with safety and hearing protection as the focus, going up against the big boys in the marketplace. The Aegis Acoustics headphones look and sound great and you can\'t help but admire what their young creator has accomplished at such an early age.


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