Your workspace is 10 feet away, but your employer is 100 miles away. Your uniform is a T-shirt, jeans, or whatever you feel like wearing at the moment. Your preferred method of contact is chat with a little bit of email mixed in. And now your employer or client wants you to step outside your comfort zone and do something terrifying: Have a video meeting. While working out on the fringes, it’s easy to forget that at some point you exist beyond your latest email missive or chat volley. Here are five ways to optimize your Skype calls and make your video meetings both painless and professional: Light it up Whether your Skype call is ultra-short or really, really long, you will be judged based on the brightness of your workspace. Go for natural light or multiple lamps to lighten up your room, but make sure you’re not so backlit that you look like a silhouette. Mind your six Before you start your call, check for anything that looks weird in the background. Books stacked haphazardly on a shelf, spots on walls, or even piles of clean laundry in the background will give you an air of unprofessionalism. Think office, not bedroom. Clear up bandwidth When your digital clock, tablet and cell phone all share your wireless connection, the quality of your Skype calls are destined to suffer. Do more than close unnecessary programs on your laptop or desktop, look around for outside devices that can erode the quality of your video meeting. Wear nice pants I know it’s tempting to put on a nice shirt and throw on sweatpants. Don’t. Will you have to stand up during your Skype call? Probably not, but if something unexpected happens – earthquake, doorbell, urgent bathroom break – you’ll curse yourself if you’re wearing raggy pants. Sit up straight Let’s face it: body language matters, even during Skype calls. You’ll want to project confidence, but if your camera sits at the perfect height and you’re channeling Oscar the Slouch, you’re simply going to look bad. Sit up straight at all times and whoever you’re speaking with will notice how professional you look. There are just as many tips to make great Skype calls as there are ways to make your conference calls fall flat. These five are just the basics, but they should definitely improve the quality and professionalism of your face-to-face meeting.
When it comes to email marketing, your Call-To-Action (CTA) is extremely important. If you want a great response you need to ensure that your CTA has all the essential elements. It should be friendly and should reach out to people. It should successfully motivate readers to click your email and visit your website. If you feel you are not accomplishing these tasks, read on for some tips to improve your CTA. Use clear communication Tell your readers’ exactly what they are supposed to do. Tell them where to click and what they will get in return for clicking. Use short simple sentences to get your point across. Provide them with a deadline so that they know how quickly they should respond. Place and link the CTA appropriately The CTA should be placed above the fold, which means it should be positioned in the top 300 pixels of your email. Readers should not have to go through the entire email to discover the call-to-action. Make sure that your CTA is linked to the right landing page. Make it stand out Your CTA should be of a size that stands out so that readers notice it immediately. You can draw attention to it by using an attractive color that makes its mark on your email page. Be free with the color but at the same time use it wisely. Use a distinct font that can be easily read. Use effects like white space and shadowing to emphasize your CTA. Boldface your CTA You can use boldface to give your CTA that added punch. Don’t limit your boldface just to your CTA though. Use it to draw attention to other words and phrases that will ultimately lead your reader to the CTA. Boldface is very useful as it gets the attention of those people who scan information. Provide alternate links to landing page A CTA link is an absolute; however, you also need to provide alternate links that take readers’ to the home page. Link the domain names, product names and product choices mentioned in your email. This increases the chances of your readers’ accessing your website. Be careful when using image CTA When you use image CTA, watch out for image blocking, missing links and image maps. Sometimes your images get blocked by spam filters which will result in your CTA being blocked. Check your links to make sure they are not broken or missing. Avoid placing your CTA along with your image maps as these maps sometimes prevent readers’ from successfully clicking. For effective and improved call-to-action keep these tips in mind! If you know any more tips do tell us about them! Good luck!