Tags: chris

Three Things We Learned from Chris Kostman of AdventureCORPS

Three Things We Learned from Chris Kostman of AdventureCORPS

Beyond • April 29, 2014

When I first saw the resume of Chris Kostman of AdventureCORPS’, which took him from the Triple Ironman in France all the way to archaeological digs in Turkey and Egypt, I wasn’t quite sure how to process the information. After many seconds of silence, my Heart of Business co-host Andy Shore cut through the dead air with perhaps the most accurate statement I’ve ever heard in my life: “This guy is Indiana Jones.” Indeed. Our latest podcast guest needs no introduction in the endurance sports world, as he hosts some of the most grueling races on the planet, including a 135-mile California footrace that starts below sea level in Death Valley and ends at Mt. Whitney’s portal at 8,400-ish feet. After organizing and managing numerous ultra-endurance races including the world-famous Badwater 135 Ultramarathon, Kostman has learned a few things about running a business. Here is some of the wisdom he passed on to us: Don’t be afraid to be really, really choosy Kostman gets hundreds of applications for the Badwater 135 alone, from Sumo wrestlers to hyper-fit marathon runners. For Kostman, keeping the race down to roughly 100 elite people not only protects the safety of the runners, but ensures that most of the participants finish the race. In business, you’ll want the very best talent on your most important projects. Keep things exclusive and you’ll reap the best results. “Just do it” is not a slogan, it’s a way of life When Kostman was in high school, he set world ultra-cycling records when he rode from San Francisco City Hall to Los Angeles City Hall. When he was 20, he became the youngest finisher of an 11-day bicycle race across America. Kostman always had the confidence for endurance racing, but getting on a bike and challenging himself was only one way to know if his body could match his will. If you aspire to own your own business, you may have a roadmap to success, but unless you go all in and execute your plan, you won’t know if you’ll succeed. You’ll need something different to win an endurance race What type of a person decides to hop on a bike for 48 hours and ride for more than 500 miles across long stretches of desert and winding mountain road? Someone who embraces the challenge and rewards of a grueling race. Kostman says that many endurance racers seek a completely calm, clear-minded mental state one can only get from pushing the body to the limit. Not every business you run or project you tackle will be mentally challenging like an ultra-endurance race, but embracing each step of the process and sending yourself into “the zone” will practically guarantee success. Running a business and running down a long, windy, empty road at the dead of night in 120-degree heat are two entirely different concepts, but the parallels between endurance racing and business are startling. Tackle your work like you would tackle an endurance race, and you’ll only see great results with your business.


Read More
Pushing the Limit with AdventureCORPS

Pushing the Limit with AdventureCORPS

Beyond • April 22, 2014

In business and in life, we fight personal battles. We tell ourselves what we can and cannot do on a regular basis. Chris Kostman and AdventureCORPS look to push those limits beyond what we ever thought possible. Listen along and find out more about what they do and the lessons that we can take into our everyday lives. Find out how Kostman went from runner to even organizer and the lessons he has learned along his journey.


Read More
Heart of Business: 4 Things We Learned from Chris Brogan

Heart of Business: 4 Things We Learned from Chris Brogan

Beyond • March 25, 2014

There’s no denying it: Chris Brogan is a marketing powerhouse. He not only routinely lands on “most influential” lists, he writes best-selling books, keynotes major international conventions, runs a digital magazine, and teaches companies like Coca Cola, Sony and Google how to build real, lasting relationships with their employees and customers. So when we had Brogan on Heart of Business, we sat in rapt attention as he talked social media, re-envisioning business, and building genuine, long-term relationships with your audience. Here are four things we learned from our 30+ minute chat with Chris Brogan: 1. Devote your newsletter to the people you cherish Brogan is a prolific writer, but he writes his blog for people who stumble upon it and want to know more about him and his philosophy. His Chris Brogan newsletter, on the other hand, is where he puts his heart and soul. Not only does he answer questions from the newsletter personally, he estimates that each issue creates hundreds of lively conversations between both him and other newsletter readers. 2. Be the first to use the new toys One of the reasons Chris has an edge is he used tools like Twitter right from the start. While simply using Twitter isn’t what makes a person a well-known personality or business owner, Brogan used the social media platform to communicate with like-minded people from the get-go. This made a difference in the long run. 3. Sound different than your peers There are thousands of people trying to promote themselves as marketing or business experts, but only a select few make it to the top. For Brogan, the key to building influence is sounding different than your peers. Try something new. Do something unusual. The more you move away from what everyone else is doing, the better the chance you’ll stand apart. 4. Aim for a “tattoo-level culture” When you run your business, do more than make your clients like their products, make them fanatics about your company. Using athletic clothing company FLAG NOR FAIL as an example, which develops and creates clothing within a warehouse where employees often live and sleep, Brogan believes that building a “tattoo-level culture” at your business, where your employees are insane for your company, will make your customers just as devoted to your brand. With Brogan, becoming a thought leader was less about making that a goal, and more about being great at what he does. If you want to become an influence in your industry, start by being a business trailblazer. Your audience - and their devotion - will follow.


Read More
Breaking the Mold with Chris Brogan

Breaking the Mold with Chris Brogan

Beyond • March 18, 2014

Chris Brogan is a lot of things. Yes, he’s a six time New York Times best selling author, an oft sought after keynote speaker and Forbes #1 Social Media Power Influencer. He’s also the CEO and publisher of Owner Magazine, a blogger, newsletter writer, father and an incredibly funny interview. We were honored to have him as a guest on this episode of the Heart of Business. Why? Brogan exudes everything for which the Heart of Business podcast stands. He’s passionate about people, business and doing things in an effective, authentic way. His new book, The Freaks Shall Inherit the Earth, is for those of us that dare to break the mold and do business in a way that fits you. Listen, laugh and learn along with us. Many thanks to Chris Brogan for taking the time to join us on the Heart of Business. We can’t wait to read his new book!


Read More