Tags: christmas

Marketing Mania: Classic Christmas Commercials

Marketing Mania: Classic Christmas Commercials

Beyond • December 26, 2014

Now that the year 2014 is coming to an end, we have a lot to look back on and marvel at how many new things this year has brought us. Everything seemed to be bigger and better (i.e. the impossibly huge iPhone 6) and it especially reigns true in the world of marketing and in the media. Around the holiday times, almost every company treats it like the advertising Olympics. Who can have the most witty commercial, who can book the biggest star to endorse their product, if they can have the latest trending Twitter topic that everyone is joining in on. Even though we are bombarded with an endless amount of new commercials, do you ever notice that we still see the classic commercials play over again? You know the ones I’m talking about; Hershey kisses ringing We Wish You a Merry Christmas, polar bears drinking Coca-cola. They are iconic and well-loved by generations of people. Here is hoping they will continue to be part of America’s Christmas tradition for years to come. Let’s take a look at some of the ones that we are looking forward seeing the most. First broadcasted in 1989, the Hershey’s commercial is simple, red and green kisses ringing as handbells against a white background, yet remains the longest running product advertisement for the chocolate company. Who knew that arctic polar bears put up Christmas trees and drink Coca-cola like the rest of us? The holiday commercial has reached its 20-year anniversary but has shared the spotlight with other equally adorable seals and penguins throughout the years. Just like we are fascinated by the legend of Santa Claus, Santa himself feels like the same way about the folklore of talking M&Ms apparently. In this commercial, Red and Yellow M&Ms (do they even have names??) sneak downstairs to leave Santa a special treat, but both he and Red faint from the sight of seeing each other. Thus why the commercial is called Faint. For those lovebirds out there, Kay’s Jewelers holiday commercial is nothing short of a mini Hallmark movie. Husband comes downstairs to see Wife cradling their newborn baby. Husband muses that it is their first Christmas as a family and connects the plugs to light up the tree, and then presents Wife with a beautiful diamond ring. At that moment, all the women in America added one more thing to their Christmas wish list.


Read More

Download Today! Online Marketing Manual for the Holidays

Beyond • November 1, 2011

We are international. (Benchmark, that is, being an encompassing brand carried from our headquarters here in Southern California to Germany, Portugal, Spain, Mexico, Latin America, Taiwan, India, Italy and Japan.) And, if you\'re a Benchmark customer, chances are you\'re international, too, or at least have a few clients who are. And there are a lot of holidays to account for. Here in the U.S. the biggest holiday is typically Christmas, but there are many religious (and even secular) celebrations that come near the end of the year: Kwanzaa, Bodhi Day, Pancha Ganapati, Hanukkah and, in some years, Eid ul-Adha among them. But no matter where you hail from or what you believe, the internet is spectacularly egalitarian. So whether you plan on email marketing or pulling out all the stops and engaging your customers with cross-promotional PPC, social and ad campaigns, Benchmark Email has a manual for you. Benchmark\'s Holiday Online Marketing Guide: 2011 Edition covers every aspect of this season\'s marketing opportunities: creating dynamic email newsletters, scheduling around Cyber Monday and Black Friday, shipping payment options, promoting with social media, creating PPC campaigns and the pros and cons of daily deals. So download the free PDF today or read it directly from our site. And from our international community to yours, we wish you Happy Holidays!


Read More
Have a Very Merry Christmas with These Christmas Email Templates

Have a Very Merry Christmas with These Christmas Email Templates

Beyond • December 8, 2010

My father has two siblings: an older brother and a younger sister. Both married and moved away from Chicago, where I grew up. But since my grandparents were also located in Chicago, my aunt and uncle always came to us for the holidays. Even though their spouses both celebrated different holidays than us, it was a time to be together. That changed once I got to high school and college. They had developed friends and family in their new hometowns. Now, my aunt\'s birthday is on Christmas Day, and one year in high school I decided to go out to Colorado for her birthday and Christmas. I have only missed a year or two since. It has become a tradition to go celebrate Christmas and my aunt\'s birthday in Colorado. I mentioned in my Chanukah blog that the stereotype for Jewish people on Christmas is to go to movies and eat Chinese food, and also lamented that I don\'t enjoy Chinese food. Now I can go feast with my family on some of my favorites. I\'m not just in it for the food though. I\'ve developed relationships with my aunt\'s husband and his family. They count me as one of their own now. I guess the point of this story is that no matter your faith, holidays can have a special meaning for you. Even if you didn\'t grow up celebrating it. For me, celebrating Christmas with my uncle\'s family has become tradition. In today\'s politically correct world, you\'ll be told to wish people a Happy Holidays. For me, there are some very special people that I love hearing Merry Christmas from. I can\'t be the only one. For those that want to be wished a Merry Christmas or do some wishing, we have Benchmark Christmas email templates. Announcing Free Christmas Email Templates from Benchmark Email View all Email Templates   Here\'s a recipe for chocolate chip cookies from one of the contestants on Top Chef: Just Desserts. It was so good, world renowned pastry chef Sylvia Weinstock requested the recipe. Leave them for Santa...or me (recipe courtesy of bravotv.com). Ingredients: ¾ c sugar ¾ c brown sugar ½ tsp baking soda ½ tsp baking powder ½ lb butter 2 ½ c AP flour 2 eggs ½ tsp vanilla ¼ tsp salt 1 ½ c chocolate chips 1 c walnuts Directions: 1. Cream the butter, sugars, eggs together then add the vanilla, salt and baking soda. 2. Scrape the sides and add the baking powder and flour. Mix till incorporated and add the walnuts and chocolate chips just till mixed. 3. Scoop and bake at 345°.


Read More
Preparing Your Winter Holiday Email Marketing Strategy

Preparing Your Winter Holiday Email Marketing Strategy

Beyond • October 19, 2010

Some people may wait until the very last minute to get their holiday shopping done, but email marketing campaign planning can\'t be left off until December 24th. Even though the goblins and witches of Halloween have not yet visited our doorsteps, now is the time to start working on your holiday email marketing strategies. The Best Guide to Christmas Future Is Christmas Past The first aspect is to review what you did right (and wrong) last year. Did any particular aspect work well? Was there a particular subject line that resulted in higher open rates, or a specific product or service approach that translated into strong click-through rates and conversions? Chat with your finance department to analyze a report on which product offers or lines were the strongest sellers last season to determine any hidden areas of sales strength. Now take the time to review how your competitors approached their holiday campaigns. Are there any aspects that you can adopt for your benefit this time around? If you start right now, you still have time to collect additional customer data to use for precisely focused targeting. Running a competition or a survey - with a magnetic data collection element that is widely promoted throughout your website and other touchpoints - can provide you with the time sensitive insights that can really boost your holiday results. Your Holiday Cards Should Be Free of Marketing Ploys Everyone loves to receive a holiday card, and your customers will react positively to yours if you don\'t use it as a thinly veiled marketing attempt. You\'re not trying to get an immediate conversion with the card; you\'re building brand recognition and customer loyalty. Wish them a very happy holiday, and let it go at that. Merry Christmas... er... Happy Holidays! While on the subject of wishing \"Happy Holidays,\" the vast majority of email marketing campaign subscriber lists do not include any hint of a customer\'s religion or race, thus the terms of \"Happy Holidays\" and \"Seasons Greetings\" should always be applied rather than \"Merry Christmas,\" \"Happy Hanukkah,\" or \"Joyous Kwanzaa.\" Email Marketing Must Reflect the New Economic Realities Economic realities must be taken into consideration in your holiday email marketing campaign plans. The 2009 holiday season may have been the most depressed in memory for millions of families: It\'s difficult to get excited about the holidays when you\'ve just lost your home to foreclosure. One year later, the situation has stabilized somewhat, but there are still wide swaths of economic misery around the nation. Various sections of South Florida, Michigan, Ohio, Nevada, Arizona, and California\'s Inland Empire are in even worse shape than they were last year. Geographical targeting to isolate these regions for a differing marketing approach is problematic. Barely five miles separate the highest income vs. the lowest income areas in Las Vegas, Phoenix or Detroit. The average salary in Miami\'s 33130 zip code is $15,992, while just less than 2 miles away in 33109, it\'s $533,062! Past behavior can hold valuable keys to whether a particular customer managed to ride out the recession or not. If they were still spending healthily last year, chances are that they\'ll be in the position to do the same this year. Even though this will be at least the second holiday season marred by economic uncertainty, consumer confidence does not seem to have fallen significantly. U.S. consumer sentiment was at 68.2% at the end of September 2010, which is about the same level as it was during the previous autumn. The 96.9% levels celebrated in the halcyon days of 2007 may not return for this holiday season or even the next, but wise email marketers who are sensitive to the new economic realities can still manage to obtain competitive advantages. Check out our full selection of holiday email templates.


Read More