Tags: click

April Fool’s Day Pranks & Templates

April Fool’s Day Pranks & Templates

Beyond • March 18, 2010

Although April Fool\'s Day brings out the skeptic in us all, using it as an email marketing opportunity is no joke. We can\'t pull these pranks for you, but we can make April 1st a bit brighter for you with an April Fool\'s Day email template. After all, laughter is the key to your heart. No fooling! 4 free April Fool\'s Day email templates from Benchmark Email View all Holiday Email Templates April Fool’s Day Pranks for the Office from April Foolzone Musical Chairs Take the fancy chair out of the boss\'s office and switch it with the ugliest chair you can find. The previous occupant of the ugly chair will be happily surprised to see their great \"new\" chair, and the boss will probably be too embarrassed to come and take it back. Of course, you\'d better make sure your boss has a good sense of humor! Invisible Ink Go to your coworker\'s office and locate all of their pencils and pens. Next, paint the tips with clear nail polish. When your victim tries to write, not a single one will work! After the prank is revealed, the nail polish can be removed by dipping the pens and pencils in polish remover. Kidnapped Take an often-used item from the victim\'s office (like their favorite coffee cup, stapler, pencil cup, etc.). Take a picture of it and leave it in the exact place of the original item along with a \"ransom\" note. Under Pressure Under your victim\'s office chair, tie a piece of cord to the lever that adjusts the chair height. The chair will bottom out when your victim sits down, but rise all the way up as soon as they stand up. All those ups and downs will drive the victim crazy. Where Do I Go? This trick works great if you work in an office building that has two entrances. Print up two signs that say \"Please Use Other Door.\" Put one on each door with arrows pointing toward the opposite door. While You Were Out Leave a phone message for the victim that says that a \"Mr. Lyon\" called (\"Mr. Behr\" also works) and wants to be called back. Then list the phone number of the local zoo. Benchmark\'s April Fool\'s Day template will surely boost open rates as your customers share in the laughs. Pass on these pranks in your April Fool\'s Day email campaign and be sure to have your email list chuckling. Don\'t miss out on any of our existing holiday email templates and be sure to stay tuned for exciting new ones.


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How to Get More Clicks in Your Email Campaigns

Beyond • August 10, 2009

Every email marketer looks for ways to constantly improve his click through rates. Why? Because the more clicks you get in your email campaign, the better your sales and your ROI! So here are a few tips to help you get more clicks! Tip 1: Put in links Links are a great way to increase those click through rates. You can link your images, headlines, offers and even your videos to your product! When it comes to images especially, readers expect to be taken to a new place when they click on an image; satisfy their expectations by linking your image to additional information relevant to your offerings. Tip 2: Intrigue your readers Intrigue your readers by giving them a taste of the information to come. Draw your readers in by giving them part of the story and placing a link that takes them to the complete article. Placing a line like \'Click here to get the whole story\' is a good way to make your readers\' eager to read more. Just the way the synopsis of a book grabs a reader\'s attention and makes him want to read the whole book, a little information will go a long way towards intriguing your reader and will make him want to know more. Tip 3: Educate rather than advertise Your copy should be informative, educative and compelling. This means it is important that you write about interesting and relevant topics and at the same time ensure that you have adequate writing skills. Your email copy should not simply blatantly advertise whatever you are offering. Provide your readers with a valid reason to make them want to read more. Tip 4: Provide free gifts but with an expiry date Free gifts are a great way to increase your click through rate. Statements such as \'click on this link for your free gift\' are very effective ways of getting readers to click on your links. However, it is important that you place an expiry date on your free offers as this encourages readers to take instant action. If you are interested in increasing your click through rate, make sure that you read through all these tips and implement them in your email campaign! If you know of any more tips to raise click through rates, do let us know!


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Strategies to improve your Email Open Rates

Strategies to improve your Email Open Rates

Beyond • July 2, 2009

Email marketing is all about percentages. Emails opened. Links clicked on. Surveys answered. But none of this matters without the most important percentage of all – delivery – as in how many emails show up in the inbox. The good news is, as an email marketer, you have some real tools in your arsenal to boost your chances of making it to the inbox. Not everything is within your control – spam filters are tricky things – but you do have some simple rules you can follow that can increase the chances that your email or newsletter will land in front of your customer\'s eyes and not in their trash file. Here are some ways to make that happen. 1. Use a recognizable \"from\" name Recipients should be able to clearly and quickly identify and recognize your company from your from name. State your organization\'s name simply: ABC Company. 2. Use a clear subject line Never underestimate the importance of a compelling, well-constructed and effective subject line. A good subject line not only tells your recipient what to expect when they open your email, but it also sets your email apart from the hundreds of others in the inbox. 3. Maximize your preview pane potential Keep in mind that an ‘open’ status in your email reports does not necessarily result in a click-through. Your recipients may give your email a cursory glance through the preview pane but unless your message grabs their attention, they will not bother to open and read it. To optimize use of the preview pane, you must include engaging and compelling information. Another great way to attain immediate click-throughs is to place your key call to action in the preview pane area. Additionally, be aware of how your email will render in the preview pane if images are disabled, and design accordingly. 4. Start with confirmed opt-in Confirmed opt-in means not only getting permission to email someone, but verifying that permission through an email with a link. Once that link is clicked on, the customer\'s account is officially active. This procedure cuts back on fraudulent sign ups and spam complaints, which can easily ruin your email delivery. So, keep your nose clean. Use double opt-in every time. 5. Use authentication Yahoo DomainKeys, SPF records and other authentication protocols tell email clients that the email you sent came from you and you alone. They also undercut spammers who forge headers and purport to be you, hoping they can hawk their fake Rolexes and herbal treatments under your good name without getting caught. If the email comes from you and your authentication records show that, you\'ll gain a huge delivery advantage. If you are a Benchmark Email customer, Email Authentication is turned ON by default in your account. 6. Keep your list squeaky clean A list that is not cleaned of your bounces and unsubscribes will bring down your open rates and might even damage your reputation and hurt your delivery rates. Your reputation is responsible for your emails being delivered, bulked or bounced. Remember, your reputation will be adversely affected by repeatedly sending emails to invalid or non-existent email addresses. Using an Email Service Provider (ESP) such as Benchmark Email is a good way to ensure clean lists and safeguard your reputation because it provides you with the easy option of deleting nonexistent email addresses quickly.


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