Tags: contact

The Proper Email Marketing Practice Checklist

The Proper Email Marketing Practice Checklist

Beyond • May 19, 2010

Even the most experienced email marketers can neglect to include the basics of proper email marketing best practices, nullifying the effectiveness of their campaigns. Here is a basic checklist to ensure that your email campaigns are covering all the bases. Landing & Branding Does your email message enhance the values integral to your brand? Have you ensured that the implementation of your brand identity and logos is essentially identical to that used on your website? Once the customer reaches your website through the links, is the landing page fully and exclusively dedicated to that particular campaign? Does it contain a convincing call to action? Content Are there any terms that could even remotely be defined as spam words anywhere in your subject line and body text? Are you writing to an eighth grade education level? Does your email message contain an offer that is easy to locate, easy to understand and compelling? Have you struck a balance between the number of links and the amount of content, ensuring that neither overwhelms the other? Is the structure of your email message focused, balanced and apropos? Is your call to action persuasive as well as being conveyed both clearly and powerfully? Is your subject line informative and alluring, but well under 55 characters in length? Did you remember to include a link to your own brand’s social media fan page? Social Media Did you remember to include a link to your own brand’s social media fan page? Does your email include share buttons that allow your readers to post it on popular social networks like Facebook and Twitter? Have you included a link that can be forwarded to a friend and set it with a clear sign up link? Personalization & Friendliness Is the email being sent from a specifically proprietary branded domain? Is the From Name prior to the @ symbol a friendly and comprehensible term such as Sally, Fred, Info, or Customer Service? Example: Sally@YourCompany.com Over-personalizing your email messages is taboo, so have you implemented what you feel is the correctly balanced and restrained amount of personalization… or do you have the customer’s first name mail-merged six times in each paragraph? Contact Management Have you collected as many contact details as you feel your customers are comfortable in providing to you? Is your sign up process as easy as it can possibly be? Are there any bottlenecks or any of the dreaded dead links in the process? Have you personally tested it? Legal Requirements Does your email message include all of your corporate details, including full company name and main office address? Is your unsubscribing process completely simple, basic, straightforward, crystal clear, easy to understand and even easier to accomplish? Technical Design Are you absolutely certain that your code does not use any cascading style sheets (CSS)? Do all your images have comprehensive alt text so that the content is still available if the customer has images turned off? Is your email message quick to load even on slow connections and older computers, or is it weighed down with huge multimedia content? Renderability Have you checked the rendering of the email message on a variety of PC monitor resolution settings all the way up to 2560 x 1920 pixels? How about the wide variety of small resolutions used by smartphones, iPhones and the like? Have you checked the rendering of the email message on a wide variety of the most popular email clients and web browsers? Have you included a link to a web version of the email message itself? If you have all these boxes checked off, you can now rest assured that your email campaign is on the launching pad!


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Using List Segments to Target your Audience

Using List Segments to Target your Audience

Beyond • December 22, 2009

Benchmark Email\'s List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to:   Extract a group of contacts based on any field in your Contact list (sign-up date, zip code, customer type, etc.). Improve response rates with relevant messages and offers. Styles: automotive, fashion, architectural Test offers, subject lines and messages to see which gets the best results before sending to your entire list. Mail smarter! You can decide how detailed (or not) you want to get. Let’s take a look at how it works: Under the Lists tab, click on Segments and Create New Segment. Then choose for which Contact List you want to create a Segment. (Your original list will remain unchanged.) You have two filter options to segment your list. Date Added You can filter contacts based on the date when a contact joins or is added to your list. Just select the condition from the drop down box and then enter the date range. Subscriber Field Any subscriber information from your Contact List (e.g. zip code, email, state or customer type) can be the basis for a segment. If you want to be super specific, you can identify up to 10 filters for a segment. There is no limit to the number of segments you can have. This powerful feature will help you be a better, smarter email marketer. And it’s already in included in your account. So Segment away!


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Managing Email Bounces

Beyond • March 20, 2009

Emails sent in campaigns can bounce for a number reasons. Common reasons could be \"user over quota\", \"recipients server temporarily unavailable\", \"content rejected\". These bounces are classified into soft bounces and hard bounces. Soft Bounce: When the email has bounced with a reason indicating short term issues with the recipient, they are flagged as soft bounce. These email addresses could later be available in future campaigns. They include reasons like \"Quota exceeded\", \"Too much sessions in a connection\", \"Temporary local problem\", \"Out of Office Auto Reply\" Hard Bounce: When the email has bounced with a reason indicating permanent issues with the recipient, they are flagged as hard bounces. Chances that these emails could later be available for future campaigns is less. The reasons for such bounces could be : \"Mailbox not found\", \"unknown user\", \"mailbox is no longer active\", \"incorrect domain\". Benchmark email recommends cleaning up such emails to improve your statistics for future campaigns. In case the same contact has hard bounces in three consecutive campaigns, Benchmark email automatically flags the contact as a \"Confirmed Bounce\". A \"Confirmed Bounce\" contact will be excluded from your active contact count, and will not be sent any email, if the contact list is selected again. In case a previously bounced email is opened in another campaign before it has been flagged as \"Confirmed Bounce\", the contact\'s bounce counter is reset to zero. This allows bounced emails, to remain in the active contact count and not be flagged as \"Confirmed Bounce\". The \"Confirmed Bounce\" contacts are listed separately in your contact list.


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