Tags: dynamic

How The iPad Will Change Email Marketing

How The iPad Will Change Email Marketing

Beyond • February 2, 2010

The launch of Apple\'s new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever. The iPad Has Created The Tablet Market Whether you\'re on the side of \"If Saint Steve Jobs sells it, I\'ll buy it\" or \"Where\'s the camera / replaceable battery / multitasking / Flash / Skype / USB / HDMI / OLED...\" you have to admit that the iPad (enough sanitary jokes already, thank you) has certainly shaken up the consumer electronics sector. iPad version 1.0 may not be a sales success to parallel some of Apple\'s previous smash hits, but it is indisputable that Saint Steve has opened the floodgates to tablet computing and we can expect the waves of tablets from a flotilla of brands to saturate the market soon. Get The Jump On Your Competition The first iPads won\'t be on sale for two to three months, so right now is the time to look ahead to determine the best way that you can appeal to tablet owners. It\'s obvious that one of the primary uses of tablets will be email, so Apple may just have presented a late Christmas gift to email marketers everywhere. The marketers who are able to appeal specifically to tablet owners and concoct email campaigns that take advantage of the particular characteristics of the new breed of tablets are the ones who are going to obtain significant success. The market is there for the taking. Although it can be argued that many of its features have already been present for a while on existing tablet PCs, the iPad has established a new paradigm in the minds of consumers: The \"pinch and swoosh\" hands-on manipulation of tablet functions will soon become the standard. In the midst of this futuristic eye candy platform, will your staid, basic, straightforward email even be noticed? Tablets Require Different, Dynamic, Interactive Emails This is the time to make that tech consultant earn their hefty hourly rate. Figure out a way to either have your emails display differently when they are read on an iPad, or have the tablet functions set up so that they can be activated either by hand or mouse motions. If you can pull off that technical coup, you can then have your emails take full advantage of iPaddery: Have something interesting happen when the user turns the unit from landscape to portrait. Place a series of images, or effects, or \"something\" that the user can pinch and swoosh around. Go multi-page so that the fancy \"page turning\" effect can be implemented. Make your email visually relate to the side list bar when the email client is in landscape mode. Create an app or iTunes download that ties into your brand and preview it in your iPad email. Don\'t Pile On The Gimmicks Without Relevance Remember the early days of Mozilla browsers when most websites were full of flashing, dancing, jiggling, strobing junk? Good. Avoid that. You don\'t want to put in special effects just to show you can. iPad owners are going to be web-savvy and you will need to relate your pyrotechnics to both your message and their sensibilities to keep from alienating them. The Age Of The iPad is certainly going to be an exciting one for email marketing. As with every other major technical innovation, there will be those who will blaze a pioneering path to reap the benefits and others who fail to grasp the impact until it\'s too late. Which side will you be on?


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Refer & Earn Through The Benchmark Email Partner Program

Refer & Earn Through The Benchmark Email Partner Program

Beyond • January 27, 2010

Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now. Some Benchmark Email Partners Are Earning $5,000 Per Month Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site. Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email, the consummate market leader. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Associate Yourself With A Prestigious Market Leader Benchmark Email is one of the most prominent and prestigious online facilitators, so you can be assured that you are associating your identity with a company renowned for their professionalism and conscientious ethical standards. Your contacts will benefit from the outstanding capabilities of Benchmark Email\'s advanced online communications facilities which will boost their email response rates and profits, and you will earn a full 25% of everything that they contract for: not just for the first month, but for as long as they remain as customers. It\'s an ultimate win-win situation. You Know Many People Who Can Benefit From Benchmark Email Services There is no hard sell, no buttonholing or browbeating of clients, and no hollow promises. The Benchmark Email Partner Program provides you with all the support and promotional content you will ever need, and the rest is up to you. Chances are you know a significant number of people who can benefit from Benchmark Email\'s marketing systems. Utilize the full spectrum of link and ad tools to attract: • The enthusiasts from the forums you frequent • The readers from your newsletter and blog • The visitors to your special interest sites • Your friends and family from your social networks As a Benchmark Email Partner you\'ll also have access to proficient, dynamic email templates you can use to reach out to all your small and mid-sized business contacts. The Experience Is Fulfilling, The Earnings Are Real How much can you really make through the Benchmark Email Partner Program? A single purchaser of our larger plans can provide you with up to $125 in monthly income on an open ended basis. Benchmark Email has had many thousands of loyal customers for years, which means that you could have been earning up to well over a thousand dollars annually from each and every single participant you presented! Best of all, there are no delayed reports or eternal waits for your commissions: All purchases and renewals are posted to your account within two minutes! It couldn\'t possibly be easier to become a Benchmark Email Partner. If you\'re participating in a free trial or paid plan, you\'re already a Partner! However, anyone can earn through the Benchmark Email Partner Program. Simply enter the Partner area and you will have immediate access to the full set of comprehensive, rich, easy to use tools. You will be provided with a unique link that will automatically track the participation of everyone you refer, and from then on you have the capability of earning money 24 hours a day, 7 days a week. Try it for yourself and you will agree that the Benchmark Email Partner Program is the simplest, easiest, and most reputable way of earning a truly sizeable income online.


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