Tags: email list management

Support Update: Accidentally Uploading to the Sample Contact List

Support Update: Accidentally Uploading to the Sample Contact List

Beyond • June 27, 2011

Not too long ago I wrote a blog addressing the problem associated with uploading contacts into your Master Unsubscribe List and how involved the process is to remove those contacts when they have been added unintentionally. I suppose I should have included information regarding the “Sample Contact List,” as this seems to be an area of concern for clients as well. Recently I came across a client who had uploaded 20K addresses into the Sample Contact List. While it is not recommended for you to utilize this Sample Contact List as your actual list, the option is available for you to add addresses there if you’d like. If you decide to do this though, you may run into a problem much like this client had when he decided he wanted those 20K contacts removed from his account. For any user-created list within your Benchmark Email account you are given the option to delete that entire list. You will see a trash can icon on the right hand side of the list name. This provides a quick and easy way of maintaining the various lists you may have in your account. As you can see in the image, the bottom list does not have a trash can available. This row belongs to the Sample Contact List. The Sample Contact List is a list that is automatically added to every user of Benchmark Email and therefore you are not able to remove it. This means that if you add your contacts to this list, such as the previously mentioned client did, it will take some extra steps to remove those contacts later on. Removing Contacts from a Sample Contact List In order to remove those contacts from the list, click on Sample Contact List, which will open it up for you. You then have the option to either click on individual contacts to remove just a select few from the list or you can click on the box next to “Email Addresses” in the blue tool bar on top to select every contact showing on that page.If you decide to utilize this option and you happen to have several thousand contacts in the list, you will want to first increase the number of contacts displayed per page. You can do this by scrolling down to the bottom of the page. You will see a box that looks like this: The higher the number that you select, the longer it will take for the page to completely load. Please keep this in mind when utilizing this feature as it will take some time to go through each page of deletion if you have a large number of contacts added. Once you select the number of contacts to display per page, you will then scroll back up to select the box that will check off every contact displayed (up to 4,000 total). Once this is completed, scroll down the page until you see the “Delete” button at the bottom. You will need to do this until all contacts have been removed. You can see how time consuming this can be for you, especially if you have 15, 20 or 30 thousand contacts to remove. I can remember someone who once had over 100K contacts. That took a long while to complete. It is recommended to always create a new list when you are ready to begin using your Benchmark Email account. The Sample Contact List is meant as a demonstration of Benchmark Email features only and you will save yourself time in the long run to simply create new and unique lists for yourself and your needs.


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Benchmark Support Update: Manually Updating Master Unsubscribe List

Beyond • June 3, 2011

You know what they say...you learn something new every day. Even though I don’t really knows who “they” are, I did actually learn something new yesterday regarding your Benchmark Email contact list management. I was assisting a client with cleaning her contact lists. We noticed that during one of the clean ups, a couple of email addresses were not being removed even though we were selecting to clear out the “unsubscribes”. The client assured me that these were subscribers who had personally requested to be removed from her lists. The email addresses were showing up in the “Master Unsubscribe List” so I assumed they would have been removed from the active contact list during clean up. However, after I did some investigating, this is what I discovered: The client I was assisting had manually added some of her contacts into the “Master Unsubscribe List”. If you manually enter an email address into your “Master Unsubscribe List”, our system will recognize that the owner of that email address does not want to receive correspondence from you and the system will prevent email campaigns from going out to that email address. But because the owner of that email address did not actually click on the “unsubscribe” button in your campaign, the email address will not be removed from the active list during the “clean list” function. Only users who selected “unsubscribe” will be removed during this process. You will want to keep in mind that if you are manually adding someone to your unsubscribe list, you will also need to manually delete them from your active contact list(s). This will help you to keep your lists as up-to-date as possible. For more information on unsubscription practices, check out these previous articles: Support Update: Accidentally Unsubscribing Your Subscribers Support Update: How to Re-Add an Unsubscriber


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Opt-In List Management: Shielding Yourself from Email Harvesters

Beyond • June 2, 2011

Email addresses are quite valuable these days. In fact, they are so valued that spammers go out of their way to steal them in order to add them to their random lists. Although you want people to be able to contact you to inquire about your products or services, it is important to know that publishing your email address anywhere on the web makes it vulnerable to these unscrupulous thieves. Fortunately, there are a number of actions you can take to protect yourself from email harvesters, including the following: Alter Your Address The easiest way to shield your precious email address from harvesting is to alter it when placing it on your website, blog or wherever you decide to publish it. For example, instead of typing it as myaddress@mydomain.com, you could reformat it to read something like “my address at my domain dot com”. The downside to this method is that it essentially renders your email address unclickable and could be confusing to some visitors. This is a common practice, but if you are worried about potentially losing business, it may be a good idea to explain why you are doing this and give your visitors some clues on how they can unravel the mystery. Embed Your Address in an Image Another way to ward off email harvesters is to embed your address into an image. This is an ideal alternative to the first method because it allows you to retain clickability by linking to a web form. It is also a sound method for the simple fact that it works. Most email harvesting is done via software programs. These programs are similar to the spiders deployed by Google and other search engines in how they are only to process text and cannot read graphics. So even with the most effective tools, the average harvester will not be able to steal your email address when using this technique without manually typing it into their database, which is something most are not willing to do. Connect It to a Web Form Web forms have several beneficial uses. Among them are collecting information from visitors, building a list of contacts and qualifying leads. We only briefly touched on this above but they can also be used to safeguard your email address from harvesting. Instead of leaving your address out in the open for a spammer to nab, this method calls for you to hide it entirely. There are numerous scripts in CGI, JavaScript and PHP that make it easy for visitors to enter a message, click a button and contact you through a web form. If your website sees a lot of traffic, this method may be more convenient for both parties. Email harvesters are on the prowl, constantly roaming the web in search of addresses to add to their lists. Once victimized, you are not only susceptible to annoying spam but also malicious phishing scams that pose a threat to your identity. Needless to say, protecting your email address from these potential dangers should be high on the list of priorities.


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