Today I marveled at the things that the internet allows me to do. I realized that I forgot to send the original file of a photo I had taken of Earth, Wind and Fire to a friend who was invited to a meet and greet with the band. I was at work and the photo was on my external hard drive back at my apartment. This was the first opportunity I’ve had to have a photo I’ve taken signed. Thinking quickly, I remembered that I could download the photo from Flickr. My friend wasn’t sure how to go about getting the photo printed. Rather than leaving it up to him (which I knew would result in the photo not getting printed), I used the Walgreens website to have the pictures printed in Austin, TX and ready for him to pick up in an hour. If only the Walgreens autoresponder campaign that my purchase triggered was as on point. First, I was surprised that I didn’t receive a welcome email when I signed up for an account on the Walgreens website. I didn’t even get a confirmation email telling me my purchase went through. This worried me, so I left the browser window open that confirmed my purchase. I finally received an email from Walgreens informing me that my photos were ready. That provided some relief and I forwarded the email to my friend so he would know to go pick them up. Should be the end of the story, right? Over an hour after receiving an email that my photos were ready, I received another email. This one was informing me that my order was being processed. This was the email I should have received when I first ordered the prints. Except since it came so late, I started to worry that it didn’t all go right. I was concerned the photos weren’t going to be ready on time and that my friend wouldn’t be able to get them before leaving for the meet and greet. Don’t send your subscribers into a panic. Make sure your autoresponder campaigns are sequenced properly and that your system is sending them out as planned. Otherwise, even though everything went according to plan, you may cause some unnecessary worry. At least I can’t be the only neurotic one that would have reacted this way. Right? RIGHT?!?!
There is a heatwave going on across most of the country. If you’re inside glued to your AC, the least you can do is learn something. Stick around for a song from my favorite character on TV, Charlie Kelly. New Feature: 6 New Benchmark Email Video Tutorials! When I don’t know how to do something on my computer, I watch a video on YouTube to help me learn. You can do the same thing. This week we posted 6 New Benchmark Email Video Tutorials! New PDF Manual on Creating an Email Marketing Plan Without a good email marketing plan, all of the advice we put in the wrap every week would be for naught (unless you’re only reading it for the pop culture references or you work at Benchmark Email). Luckily, we have a new manual just for that. Check out the New PDF Manual on Creating an Email Marketing Plan. 5 Drip Campaign Mistakes to Avoid If you didn’t know anything about email marketing, or what a drip campaign was, you’d probably still click on this post. That’s because no matter what, drip mistakes sound like something that should be avoided at all costs, right? Read about the 5 Drip Campaign Mistakes to Avoid. 5 Things to Consider when Viewing Your Open Rates Open rates are one of the biggest metrics people look at. Do you know what to look for? Discover the 5 Things to Consider when Viewing Your Open Rates. Email Template Design Tips: Comic Sans and Vomit Green If you read the words \"vomit green\" and cringed as much as I did, you’ll understand why that color shouldn’t be used in your email campaigns. Find out the other mistakes to avoid with this round of Email Template Design Tips. Celebrate Flag Day on June 14 with a Custom Email Template Any fan of It’s Always Sunny in Philadelphia will know there is one special song that can honor Flag Day like no other: I’m gonna rise up, I’m gonna kick a little (expletive deleted)/ gonna give some (expletive deleted) in the USA/ gonna climb a mountain, gonna sew a flag/ gonna fly on an eagle. I’m gonna kick some butt/ I’m gonna drive a big truck. I’m gonna rule this world/ I’m gonna kick some (expletive deleted), I’m gonna rise up/ I’m gonna kick a little (expletive deleted). ROCK, FLAG AND EAGLE!!!!! So, fly on an eagle and Celebrate Flag Day on June 14 with a Custom Email Template. Will iCloud and iOS 5 Change Your Email Marketing? Hal has the answer to that question, but there’s one thing that I can tell you first. Make sure you read your service agreements (the three other South Park fans that read this will laugh at that). So, Will iCloud and iOS 5 Change Your Email Marketing? 4 Easy Ways to Build Your Email Marketing Permission List Surprisingly, saying “pretty please with sugar on top” didn’t make the list. High five to anyone that read that and immediately thought of the Wolf in Pulp Fiction. Find out the 4 Easy Ways to Build Your Email Marketing Permission List. 5 Important Tips for Your Email Marketing Poll Last week we learned the difference between surveys and polls. Armed with that knowledge, now you can expand our knowledge on polls. Check out these 5 Important Tips for Your Email Marketing Poll. Should You Use More than One IP for Your Email Marketing Purposes? If you read this headline and thought: “I don’t even know what an IP is, much less know if I need more than one for my email marketing purposes,” you’re in luck. This post starts off by explaining what an IP address is, and then answers the question: Should You Use More than One IP for Your Email Marketing Purposes?