Tags: Email Marketing

  • Newsletter Templates

    This is What Happens at the Heart of Excellent Newsletter Templates

    Practical Marketer • May 17, 2017

    For many, the gateway to email marketing is via the newsletter. It’s a type of campaign that almost everyone understands and sees in his or her inbox each and every day. In fact, newsletters top the list for types of email campaigns used. According to Pardot, 66% of email marketers send newsletters, followed by promotional…

  • Benchmark Email PieSync Integration

    Benchmark Email PieSync Integration

    Beyond • May 12, 2017

    Any marketer worth their salt knows, or is willing to search for, the tools they need to make them the best at what they do. If they’re practical, like we know the marketers who choose Benchmark are, then they find a way to integrate those tools whenever possible. Introducing the Benchmark Email PieSync Integration Enter…

  • Your Questions Answered: List Uploads & List Verification

    Beyond • May 2, 2017

    Your list is your most valuable asset in email marketing. Having a good quality list plays a huge role in the success of your campaigns and your deliverability, and you should make sure that you do everything you can to send only to valid email addresses. To help you understand the quality of your list…

  • 3 Things Every Email Marketing Specialist Should Know

    3 Things Every Email Marketing Specialist Should Know

    Beyond • May 1, 2017

    Whether you’re manning the email marketing fort, training a team, or looking to hire a specialist, there are some concrete skills every email marketing specialist should have. We’re here to help you figure out what that list looks like, and how to get these skills. #1 Knowing How to Survey the Scene Email marketing doesn’t…

  • Two Reasons to See Email Marketing as an Extension of Content Design

    Two Reasons to See Email Marketing as an Extension of Content Design

    Beyond • April 25, 2017

    A textbook mistake marketing departments make is disembodying their content strategy from their email marketing strategy. At the drafting table, most marketers design a content plan that is focused on types of content and then look to outlets to disseminate that information. Along with social media and websites, email is seen as another content marketing…