Tags: Email Marketing

  • 10 Essential Event Email Design Tips to Drive Registration

    10 Essential Event Email Design Tips to Drive Registration

    Practical Marketer • November 30, 2017

    Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or to simply open the message, an email’s objective is to always persuade the reader to engage in some way. For event marketers, their email strategy…

  • Free Holiday Email Templates

    Free Holiday Email Templates

    Practical Marketer • November 29, 2017

    The season to be jolly is right around the corner! That’s right! Holiday cups are back at Starbucks, Christmas music is already playing in every store. Decorations are right around the corner, if not already here. It always feels too early to start celebrating the holidays, but it’s never too soon to plan your holiday…

  • Tiger by the Tail: Video Content in Email Campaigns

    Tiger by the Tail: Video Content in Email Campaigns

    Beyond • November 22, 2017

    Video in email marketing improves campaign results more than any other form of content. Blame it on the saber-tooth tigers, probably.  Motion in the grass was a KMI (key mortality indicator) for our marketing ancestors. Figuring out why something is moving – hungry? not? – was important.  So we still can’t help but give attention…

  • SPF Records

    Protect Your Brand with SPF Records

    Practical Marketer • November 21, 2017

    At 32, and in a long-term relationship, I seldom get a quiet night alone. On those rare occasions, I usually order in. Cooking for one isn’t too much fun. Inevitably, the pizza delivery person will knock. Every time, without fail, I will peek through the eyehole to see who is at the door even though…

  • Why Nobody Reads Your Emails

    Why Nobody Reads Your Emails

    Beyond • November 20, 2017

    To succeed, email marketers must overcome three hurdles. First, they have to get people to open the email. Second, they have to get people to read it. Third, they have to get people to act on it. Regarding email marketing strategy and metrics, a lot of attention goes to open rates and conversion rates —…