Tags: Email Marketing

Permission to Contact? It’s How You Ask That Counts

Permission to Contact? It’s How You Ask That Counts

Beyond • December 9, 2010

Your customers will probably give up their contact information if you ask, but how will they feel about it afterwards? Successfully getting an email address might seem to be the start of the email marketing process, but it misses out on the bigger picture. To begin with only that in mind is a short sighted, counter-productive goal. Saturday Shopping Started Innocently Enough My wife and I were at a large unnamed super warehouse department store browsing possible gift ideas. Heck, let\'s give it a fictitious name for the sake of this blog-time story. From here on out, we will call it \"Dwayne\'s Place.\" So we really walked the property of this store this Saturday: up the aisles, down the aisles, up the stairs, down the stairs, through a hallway, to the checkout counters, up the velvet rope, down the velvet rope and finally to our cashier. What Did the Cashier Owe Us? She was friendly enough for Dwayne\'s Place or any place. She had a nice smile and must have been a patient person to keep a helpful attitude on a Saturday afternoon full of long lines and noisy customers. These days, that\'s more than we expect. We\'re not people that feel like we\'re owed the customer service rep\'s disposition just because we happen to show up with a debit card and two on-sale items in our paltry cart. She\'s a human being and so are we - we have but this transaction and our mutual respect between us. Did We Owe Her More Than Money? So after my wife entered in her pin number to the ever present machine, the brief encounter with our friendly enough Dwayne\'s Place rep could have - maybe even should have - been over. But we were in for one final piece of bonding. \"May I have your phone number?\" said the Dwayne\'s Rep CSR. \"999-999-9999,\" replied my wife, almost instantly. You can probably guess that my wife said her real cell number and not a string of nines. In fact, I would have been more comfortable if we were in a German department store and my wife replied, \"Nein, nein, nein…\" which would have meant, \"no, no, no…\" We Walked Away as Regretful Robots And that really was the end of the transaction. The Dwayne\'s Place CSR inputted the number, and we walked off. I turned to my wife and asked her why she freely gave up the phone number. She just thought they needed it. Honestly, we bought Elmo pajamas from a clearance rack – I couldn\'t possibly see a reason to bring cellular contact into this. But to be honest, I probably would have given up the digits too if I was asked myself. It was friendly, clinical and just plain robotical of us. By the way, robotical isn\'t a word as of yet, but it should be when that\'s exactly how we acted in giving out our personal information! We Asked Our Questions Too Late So the short walk to the car was filled with a long-winded conversation about the dangers of giving out our cell numbers: Why do they need it? When would they call us? Do they want to market to us? We don\'t want them calling us, why didn\'t they ask for our email addresses? That\'s what that\'s for. You Really Can Have Our Email Addresses And that\'s when it hit me. My cell phone is for my friends and family. My email address? Not so much. I\'m fully comfortable with an e-dialogue with any merchants I have a relationship with or an interest in. In fact, I\'m already used to it. We\'re still not sure what the Dwayne\'s Place rep wanted with our phone number, but if it was to contact us, email is the way to do it. As it stands, we felt duped and stupid as we left for leaving our phone number in exchange for a good deal on Elmo pajamas. But it does show how quickly people might offer up information to a friendly cashier who fronts a reputable company. Even if our nice rep had asked for our email address (instead of our phone number), we would have given it, but we\'d still be wondering just why they needed it anyway. That\'s no way to leave a store now, is it? But Make Us Feel Good About It If Dwayne\'s Place wanted to contact us AND have us feel good about leaving our information, the permission to market or contact process should have happened as we walked the store. We needed to be told about it, excited about it, informed about it, and finally, expecting to be asked to be a part of it. It Starts with Naming the Program If there was a Dwayne\'s Place Deal Club, I could see that there was this thing that maybe I wanted to be a part of: a well thought out and organized program that is designed to reward customers who want to know about pertinent and worthwhile store promotions. A nice logo wouldn\'t hurt. Signage, Signage, Signage As I stated earlier, we really walked the whole darn big Dwayne\'s Place store. On at least a few of the thirty available aisles, a big poster with smiling faces and the benefits of belonging to the Dwayne\'s Place Deal Club could have really helped us understand why Dwayne\'s Place needed to have a contact relationship with us. Right next to the clearance rack, a small sign that said, \"Want more deals, join Dwayne\'s Place Deal Club!\" might have enticed us. At the cashier stand, another opportunity for a sign existed. Even a handout in our bag that explained why they might want to contact us would have helped us understand what had just happened after we robotically gave out our contact info. The Goal Isn\'t Getting the Email Address, It\'s Getting the Permission Maybe your business isn\'t a big chain megastore. Maybe you don\'t have a thousand dollars for signage if you\'re a small vendor or independent rep. But the point here is to not take advantage of your customers\' no-brainer moments. Let them know why you want to contact them and let them decide at their own pace. If the real world contact is long gone and you\'re unsure if they really want to be part of your marketing efforts, send them a simple message on a blank email template and ask them to opt-in (or use Benchmark\'s \"permission reminder\" opt-in template). Remember, email marketing works best when you have a good product, a good message and a good (and willing) customer.


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When Bigger Is Not Better

When Bigger Is Not Better

Beyond • December 8, 2010

I can not stress enough how important it is to have a contact list that is refined and specific to the demographic that you are trying to market to. Usually marketeers will hold to the saying \"bigger is better\" but this is not always the case. If you have a contact list that has 10,000 contacts acquired over years and years then you are ripe for your reputation to go down. If you have acquired a list from multiple sources and merged them all together, how can you know specifically whom you are reaching? DO NOT BUY CONTACT LISTS This should not need elaboration: don’t do it. If you do buy lists, understand you are not a marketeer, you are a spammer. The chances of you getting a list of contacts that are anywhere close to being interested in your message will be next to nil. You will see your amount of hard/soft bounces and complaints - that all ISPs track - shoot through the roof. And the reputation of your business and the ESP that you use will plummet. Date Your Contact List Once you have permission to market to a list, mark the day you acquire the contact. Once you and the client have not had any contact for a time (six months is usually a conservative length) send them a proactive re-opt-in message. If the client does not click on your links or even open the email, let them go. You need to avoid email overload and sending to a \'stale\' contact will not yield any. Tailor Different Campaigns to Different Lists With advanced techniques in demographics you can hone in on your target markets to best reach the market that wants your product. If you are just selling one product or marketing to a single local area then you should already have a basic idea of your customer; if you are trying to reach recipients from sea to shinning sea then you need to use demographics as a baseline leading up to best practices in email marketing. Email marketing can be easy and rewarding. Good lists, built organically over time and kept clean, are extremely effective, low cost, and deliver an incredibly high ROI.


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Light the Candles and Share the Magic! – the Weekly Wrap

Light the Candles and Share the Magic! – the Weekly Wrap

Beyond • December 4, 2010

November has barely ended and yet this week at Benchmark was full of activity. Which is impressive, really, because I still feel like I\'m in a food coma from all that turkey (and about 1000 other Chicago treats that I managed to stuff myself with). Play a little catch up with us, since we feel like this week just flew by. Chanukah Email Templates Thanksgiving kicks off a bunch of other winter holidays. Chanukah began this week on December 1st. Share in the miracle that kept the oil burning for eight days with a Benchmark Chanukah Email Template. Stand Out in the Inbox by Always Arriving On Time Let your subscribers know what they should expect and when they should expect to see it. Customers will look forward to your emails...if they know when to expect it. Stick to a schedule. Find out why you should Schedule Emails to Ensure Customer Trust. Boost Your Email Marketing Metrics by Crafting Great Preheaders There\'s a little piece of content at the top of your emails that holds almost as much importance as the subject line. Find out what the preheader is all about, and some best practices associated with it. Email marketers can benefit greatly from writing effective preheaders. Email Newsletter Awards: Best Design The Benchmark Email community is an often underused aspect of what we offer. We want to not only reward those that use the community, but highlight some of our most innovative clients. See who won this week\'s email newsletter award for Best Design. LinkedIn Shares Content, Contented Marketers LinkedIn introduced a new share button, similar to the Facebook \'Like\' button that has been spreading like wild fire on the Internet. Just copy a bit of code and you can place it on your website, blog, email, etc. Can email marketers use the LinkedIn share button to their advantage? So much to keep up with. Too much for you? Free up some time by winning three free months of our We Do It For you service. Just record a video telling us why you deserve to win. Who doesn\'t want some extra free time right around the holidays?


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The Prospects Of Email Marketing In The Cloud

The Prospects Of Email Marketing In The Cloud

Beyond • April 28, 2010

A recent Harris Poll examined the public\'s attitudes towards cloud computing and revealed some very interesting facts with regards to how a shift towards the cloud can affect email marketing in the near future. Email Will Be The Most Popular Acceptable Cloud Activity Cloud computing seems to be the wave of the near future in online behavior. The series of technologies that allow data to reside \"in the cloud\" or on remote servers operated by a number of different companies allows these files to not only be stored, but edited, played, and used in any way from just about anywhere there is an internet connection. The Harris Poll asked thousands of computer users how interested they were in utilizing cloud computing for a wide variety of different online activities, and the results as pertain to email access are very telling. A total of 14% of all respondents stated they were \"extremely interested\" in email cloud access, 13% were \"very interested\" and 21% were \"interested.\" These percentages add up to 48% of all computer users who were positive about email in the cloud. It is interesting to note that 19% stated that they were \"somewhat interested,\" so although not as enthusiastic as the first three groups, it still shows that the total number of computer users who are leaning towards cloud email access is fully two thirds of the entire base audience. Most Users Don\'t Want Their Financial Info In The Cloud The Harris Poll discovered that the likely uptake of email cloud access is the highest of any other type of online activity. Indeed, fully 40% of all users polled stated that they were \"not at all interested\" in accessing music in the cloud, 42% did not want office documents there, and a majority of 52% did not want to have their financial service information, such as bank records and tax files, anywhere near the cloud. Interestingly, only 5% of all respondents stated that they were \"extremely interested\" in their personal financial service information being stored in the cloud. Younger Users Are Far More Likely To Use Cloud Email The Harris Poll also revealed that there is a significant age skew to computer users\' interest in the cloud. Among echo boomers of 18 to 33 years of age, fully 56% stated that they were \"extremely,\" \"very,\" or just \"interested\" in email access in the cloud as compared to 47% of gen x individuals 34 to 45 years of age. This percentage falls to 43% among baby boomers of 46 to 64 years of age, and all the way down to 33% among matures 65 years of age or older. Cloud Data Security & Safety Is The Greatest Concern A variety of questions were posed in the poll that provided further insight into the public\'s attitude towards cloud computing (the numbers do not add up to 100% as some respondents were not sure): \"I would still keep backups of cloud files on my own computer.\" Agree 84% Disagree 7% \"I am concerned about cloud security.\" Agree 81% Disagree 10% \"Files on my hard drive are safer than in the cloud.\" Agree 58% Disagree 26% \"I do not trust that my files are safe in the cloud.\" Agree 57% Disagree 32% \"I would not place my personal information in the cloud.\" Agree 62% Disagree 25% It seems that the security of important and personal data in the cloud is still a significant concern to most computer users. Even though email access seems to top the list of acceptable cloud activities and reaches a clear majority among younger users, there is still resistance among a third of all email users which grows to a full two thirds among seniors. The insights this data provides can be critical in determining the structure of future email marketing campaigns.


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Cinco de Mayo Email Templates

Cinco de Mayo Email Templates

Beyond • April 10, 2010

Cinco de Mayo has become every bit as popular as St. Patrick’s Day in America. Whereas everybody is Irish on St. Paddy’s day, everyone celebrates Mexican culture here in the United States with a cerveza or two on Cinco de Mayo. Share in the festivities with a Benchmark Email Cinco de Mayo email template. We’re going to throw in some ideas for subject lines, to make it even easier. Just in case you’ve started celebrating a little early, we’re also throwing in a couple of recipe ideas that will keep the spirit of the holiday alive in your email marketing as well as in your tummies. Free Cinco-de-mayo Templates from Benchmark Email View all Email Templates Cinco de Mayo Subject Lines: Cinco de Mayo - A celebration in your inbox Celebrate Cinco de Mayo with... Great recipes for Cinco de Mayo from... Feliz Cinco de Mayo from... Cinco de Mayo discounts from... Cinco de Mayo Recipes (courtesy of AllRecipes.com) Fruit Salsa and Cinnamon Chips Ingredients: 2 kiwis, peeled and diced 2 Golden Delicious apples - peeled, cored and diced 8 ounces raspberries 1 pound strawberries 2 tablespoons white sugar 1 tablespoon brown sugar 3 tablespoons fruit preserves, any flavor 10 (10 inch) flour tortillas butter flavored cooking spray 2 cups cinnamon sugar Directions Directions 1 In a large bowl, thoroughly mix kiwis, Golden Delicious apples, raspberries, strawberries, white sugar, brown sugar and fruit preserves. Cover and chill in the refrigerator at least 15 minutes. 2 Preheat oven to 350 degrees F (175 degrees C). 3 Coat one side of each flour tortilla with butter flavored cooking spray. Cut into wedges and arrange in a single layer on a large baking sheet. Sprinkle wedges with desired amount of cinnamon sugar. Spray again with cooking spray. 4 Bake in the preheated oven 8 to 10 minutes. Repeat with any remaining tortilla wedges. Allow to cool approximately 15 minutes. Serve with chilled fruit mixture.   California Style Quesadillas Ingredients: 6 (8 inch) Mission® 96% Fat Free Heart Healthy Soft Taco Tortillas 1 1/2 cups diced, peeled papaya 1/4 cup chopped cilantro, fresh 1/2 cup nonfat cream cheese, softened 2 tablespoons diced red onion 2 tablespoons fresh lime juice 1 cup crumbled goat cheese 1/4 cup bottled, roasted bell pepper 1 teaspoon minced, seeded jalapenos cooking spray Directions 1 Combine the first four ingredients in a bowl; stir well. Cover, chill and reserve. 2 Combine the goat cheese, chopped bell peppers, cream cheese, and jalapenos in a bowl, and stir well. 3 Spread about 2 tablespoons of the cheese mixture over each tortilla, and fold in half. 4 Cook quesadilla in a large non-stick skillet with cooking spray over medium heat, approximately 3 minutes per side. Cut each quesadilla half into thirds (each person gets 3 wedges). 5 Arrange quesadilla halves and 1/4 cup papaya mix on each of 6 plates. Garnish with cilantro sprigs if desired.


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How Email Marketing Will Evolve In 2010

How Email Marketing Will Evolve In 2010

Beyond • November 24, 2009

The trends we likely will see in the 2010 will include an increase in catering to the swiftly changing choices of individuals who can determine where, when, and how they read messages. With the continuing proliferation of computer-cell phone crossovers, the traditional paradigm of the \"computer user reading email\" will apply less and less in the future. Capturing A Fleeting Consumer 2010\'s consumer is on the go, and the email marketer must keep up with their changing lifestyles. The savvy email marketer of 2010 will provide a selection of information channels such as RSS feeds which the customer can select, or better yet, are pre-selected for them based on their individual preferences. The customer of 2010 demands relevance, thus the \"batch & blast\" and \"spray & pray\" techniques of the past will become totally extinct. Enabling the customer to shape and manage the incoming communication is a key point to this relevance. Quality will continue to trump quantity, and email marketers who are able to comprehend lifecycle and trigger behaviors will benefit greatly. Your Customer Is Your Friend, Not Your Target It will be ever more important to build consumer trust through total transparency and provide for their opt-in preferences. Once they are welcomed, then expectations must be fulfilled, and keep updating to fit their requirements. If the relationship sours, there should be valid alternatives to unsubscribing, again in order to suit the client. As many as 7 out of 10 individuals are long term opportunities, so the commitment to providing customized information in 2010 and beyond must be for the long haul. Drip campaigns can produce a three fold greater CTR, thus will become one of the primary B2B vectors in 2010. Say It In 140 Characters 2010 has been touted by some as the year that email will evolve into a multitude of innovative forms, overtaken by the explosion in communications channel choices and preferences such as: mobile applications & SMS webinars, webcasts & podcasts RSS feeds social networks ...and of course Twitter. The Twitter phenomenon is extremely important in the development of any email marketing campaign in 2010, as the generation which has been brought up on texting is about to enter the workforce: bringing with them their terse, dense, short word blasts, or Tweets. Providing a successful marketing message in 140 characters or less will prove to be the great art of 2010. A 2010 Viral Email Pandemic Given that more than 50% of the entire human race has a text-capable mobile telephone, the potential for this medium dwarfs the conventional \"email on a PC\" market. Therefore, the email marketer of 2010 must provide messages which render properly on full browsers, mobile browsers, and the basic text screens of the low-end cellulars. A pandemic of viral emails can be expected in 2010 as email marketers must develop new ways to encourage their recipients to pass along to family, friends, and their \"extended family\" in social networks. It will be increasingly important to ensure that these messages can be customized by the \"pass-alonger\" by providing capabilities to have endorsements or comments added. The basics of proper email marketing will become even more important in 2010, thus behavior-based customization of messages; creative low pressure subject lines; clear, display-flexible, user-focused email design; and genuine personality bordering on hip quirkiness, will be the keys to success in 2010 and beyond.


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The Use and Benefits of Email Marketing for Nonprofits

Beyond • November 11, 2009

What is the best way to reach out to clients? What does one\'s target audience require? What method of communication should be used? When it comes to facing these tough questions, nonprofits are no exception. Most corporations and organizations have discovered that the answer to these problems can be found in email marketing. However, for nonprofits, the concept of email marketing is still relatively new. Although email marketing may not be able to provide the solution to every issue, it is an excellent, affordable and convenient tool that helps allow easy communication with customers. Whether it’s to do with membership drives, donations or even carrying out a fundraising event, email marketing provides real value for the time and money you put into it. If you are a nonprofit planning to use email marketing for the first time, take a look at the following tips: Create a strong contact list The most obvious way to build a contact list would be to include links on your homepage, links leading to the subscription center, sign-up sheets, searches that have been paid for and more. However, when it comes to nonprofits, the number one focus should be on creating a strong contact list. This means the list should, as far as possible, consist of those who have specifically asked to receive information from the nonprofit in question. Face-to-face sign ups and website sign-up forms are the best ways to achieve this. Increase interest and awareness Sending out regular newsletters is a great way to keep your signed up members interested and aware of what’s going on in your nonprofit. You can use email marketing to increase the number of your audience to an event, draw in volunteers and bring in donations amongst other things. Each newsletter should provide new, fresh and engaging information. You can also provide news regarding the outcome of previous events. Don\'t provide excess information Avoid bombarding your contact list with excess information. Newsletters should be provided consistently but not too frequently. The information within them should be targeted to satisfy the requirements of your members. Ask your members how often they would like to receive email communication and stick to their choice. Try and place a feedback form in every communication sent and conduct surveys on a regular basis. This helps you keep in touch with the needs and grievances of all those on your contact list. Recognize the uniqueness of email Most nonprofit marketers are familiar with direct mail and have had a good amount of success with that approach. They therefore tend to use their best direct mail pieces in their emails. However email is a unique medium, different from direct mail. For the best response, email needs to be short, to the point and with clearly defined calls to action. Placing direct mail content in email, results in lengthy and confusing content with no clear call to action. It is therefore important to note the uniqueness of email and adapt to it. Benefits of email marketing for nonprofits: 1. Email marketing is relatively inexpensive. With email marketing you can create and send out all sorts of email communication at a cost that is way cheaper than that of direct mail. 2. Email marketing makes it possible for you to use online surveys. This is a great way for you to learn about customer satisfaction and stay in tune with the needs, issues and requirements of your members. 3. With email marketing you can develop, look after, promote and track meetings, fundraisers and other events that have been a success. 4. Members can be informed of the latest news and upcoming events within the span of a few minutes. Email marketing is a great way for nonprofits to raise awareness of charitable events. So if you are a nonprofit don’t miss out on this opportunity to reach out to your members.


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4 New Thanksgiving Email Templates

4 New Thanksgiving Email Templates

Beyond • November 4, 2009

Benchmark Email has created new andexciting email marketing templates! As part of our holiday email template range, we are proud to launch our highly creative Thanksgiving Email Templates. Check out our four free Thanksgiving Email Templates, now live with Benchmark Email: 4 free Thanksgiving email templates from Benchmark Email View all Holiday Email Templates 3 Simple Steps to use your Thanksgiving templates Take a look at 3 simple steps to use these templates: Start developing your email campaign Choose the template of your choice and select the ‘Holiday’ option Look on top to feast your eyes on the Thanksgiving email templates Watch out for additional exciting holiday email templates Our all new range of warm and festive HTML email templates will be right on time for Christmas and New Year! Don\'t miss out on any of our existing holiday email templates! And be sure to stay tuned for more up and coming templates over the next few weeks. Happy holidays!


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Holiday Email Marketing Strategies

Holiday Email Marketing Strategies

Beyond • September 8, 2009

The holiday season is a great time to step up your email marketing efforts and tighten the loyalty strings of all your subscribers. So make sure you don’t miss out on the perfect opportunity to strengthen your relationship with your subscribers - follow our great holiday email marketing tips and leave your competitors holding onto their empty stockings! Tip 1: The early bird gets the worm The prelude to the holiday season marks the start of festive excitement. With chilly weather comes the desire to make wish lists and buy presents. It is no coincidence that the start of holiday weather also marks the start of decorations, flyers and other prequels to the approaching holiday season. By promoting your goods for the upcoming holiday in advance, you get the chance to reach out to customers when they have the time, money and motivation to buy from you. This is the period where you can get the most out of shoppers, so be sure to cash in on this early bird opportunity. Tip 2: Avoid the urge to overmail In today’s age of extreme competition it is easy to see why you would want to send constant and frequent holiday emails. After all, you don’t want to chance getting left behind. However, it would be wise to remember that it is human tendency to shy away from anything that seems too eager and goes in for a hard sell. Frequent holiday emails will most likely be followed by a quick unsubscribe and an even quicker spam complaint. So if you want to keep your subscribers, make sure you don’t irritate them with too many emails. Tip 3: Cash in on vouchers, gift cards and certificates Offering vouchers and gift cards may seem like small sales but they add up to a good tenth of all holiday expenditure. Also, purchases of gift cards and certificates tend to be exchanged and returned much less frequently than actual products. Another good thing about such gifts is that they appeal to a whole segment of subscribers - your last minute shoppers! Vouchers are the perfect gift for those who have waited till the last second to buy something; with a gift certificate these shoppers are able to hand something to their loved ones even at the last moment. Tip 4: Contribute to a charity Tap into the holiday spirit and contribute towards a charity. You can inform your subscribers that a percentage of your sales will go towards this charitable organization and provide them with details regarding this donation in your emails. Donating towards a good cause has a two fold effect; it lets you contribute towards a worthy cause and also draws in consumers as it appeals to their holiday spirit. Tip 5: Analyze your previous results and plan accordingly Take a look at your strategies and results for the previous years. It would also be helpful to make a note of your competitors’ past strategies and how these worked for them. You can then plan out your strategy and goals for the upcoming festive season, based on the successes and failures of the past. Factors that you can focus on here would be the type and frequency of communication, the success of your template design and ways to ensure that your campaign is ready to be launched in time. Tip 6: Send surveys to discover preferences Surveys are a great way to discover consumer preferences and interests. Once you discover where their interests lie you will be able to target your subscribers with effective email messages that are sure to get you great results. You can even request your subscribers to provide you with customer reviews and feedback. Surveys and feedback provide you with answers to important questions such as what your subscribers are most keen to hear about, do they want to carry out their holiday shopping with you and how often do they expect you to send them holiday email marketing messages. This helps to draw a framework on which your marketing strategy can be built. Tip 7: Plan your email marketing strategy Planning your strategy would include profiling your subscribers and coming up with marketing messages that would appeal best to each segment group. Once you decide what to say, you should come up with a plan on when to say it and how frequently. Make time for messages of appreciation and decide the optimum time to introduce new gifts, upcoming sales and important countdowns. A good idea would be to get hold of a calendar and plot the dates on which you plan to send introductory and follow up emails. Tip 8: Test till you know what works best Testing your holiday email messages is an important way to realize what works best for you. By testing your emails you can fine tune your campaign and hit upon a winning formula for success. Testing allows you to tweak your messages so each delivery makes the maximum impact. It also gives you keen insight into how you can make an impression on your subscribers. It allows you to come up with the most impressive template design and discover the optimum time to start your campaign. Testing lets you reach out to your subscribers in unique yet extremely effective ways that appeal to them (one great way to reach them is through contests and free gifts). Testing also provides you with important statistics such as your bounce and conversion rate. This allows you to keep track of your progress and helps you adjust your deliveries to maximize your results. Tip 9: Continue with your campaign post holiday season The end of the holiday season doesn’t mean the end of your email marketing. On the contrary, this is the best time to tie up your holiday loose ends and draw customers back into your shop for post holiday shopping! This period is perfect for pushing voucher redemptions, cross selling goods and even marketing product upgrades. You can also use this time to make a note of the highs and lows of your overall performance and learn from your experience. The holiday season is a time of festivity, goodwill and joyous shopping! Everyone has something they would like to buy - it is YOUR job to sell it to them! Can you think of any more simple tips to boost holiday profits? Do let us know! In the meantime , check out our new holiday email templates


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Creating a high impact Email Subject Line

Creating a high impact Email Subject Line

Beyond • July 2, 2009

Every single element of an email – from the permission notice to the footer – plays a critical part in making it to the inbox. However, one carries even more responsibility in getting your message in front of your recipients: your subject line. Short and difficult to manage, this tiny span of less than 100 characters is what your customers and their email clients will see first of your email, sending you on to your customer\'s inbox or the much-maligned junk file. That\'s why perfecting it is mandatory if you want your email marketing campaign to be a success. Here are 6 ways to do that. 1. Clarity of goals Clearly defined objectives set the tone for effective subject lines. Here are some examples of clairvoyant goals, which can be used to write impactful subject lines: Improving open rates Increasing conversion rates Acquiring new customers Promoting products and services By defining your goals early on, you help set the tone for subject line testing. 2. Keep it short Research indicates that readers are likely to find shorter subject lines more credible. Try and keep your subject lines simple and short – preferably four to seven words. 3. Avoid the over-hype You\'re excited about your product and you want your recipients to feel the same: it\'s a fact. But there is a fine line between stirring up excitement and just plain hyping up a product to your customers. Your subject line should speak to the good qualities of your product or service, but avoiding going overboard and making it seem like the end-all-be-all of everything out there. Customers are more shrewd than ever before and they can tell when someone is overdoing it. For this reason, keep your subject line intriguing and exciting, but not too over the top. 4. Just say no to spammy words Certain words and phrases create a negative impression in the readers’ mind and might guarantee instant deletion of messages. Avoid using the following words in your subject lines or your email messages: cialis FREE Reverses aging Free investment levitra Life Insurance valium Your own Multi level marketing Free access xanax Free Samples! For Only Dear Friend Also, don\'t start your subject line with any of these words: Free Hello Buy Buying If you use an Email Service Provider (ESP) like Benchmark Email to send your email, it has a ‘Spam Checker\' tool available for checking your Spam Score for each email campaign. 5. Add a brand name Various recent studies show that email campaigns featuring brand names in subject lines tend to have higher open rates. Use this stat to your advantage. If you\'re promoting three different products, pick the most popular one and feature it in your subject line. You may be surprised at how simple and effective this trick actually is. 6. Be matter of fact If writing your latest email subject line has you tied up in knots, go for the obvious: a generalized description of what your email is or what will be found in it. For instance, “Benchmark Email Bulletin, June 26” is as basic as you can get when it comes to subject lines, but it tells the recipient, probably in the middle of wading through hundreds of spam emails, that your message is the real deal. A straightforward, honest subject line tells recipients that your email, when opened, delivers familiar, trusted content.


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