You may already be aware that Benchmark Email provides two different types of plans for your email marketing needs. However, there seems to be some confusion when it comes down to the specifics of those plans and ultimately deciding which type of plan is the best choice for you and your business. Let’s do a bit of “head-to-head” action between our Email Plan vs. List Plan to see who will come out the winner. I cannot guarantee this battle will be as entertaining as the movie Mega Shark vs. Giant Octopus though. Nothing can quite compare to that epic battle. But I promise that by the end of this match up, you’ll feel more confident about your knowledge of the two different plan types. Email Volume Plan We’ll start out with the Email Plan. This option allows you to pay based on the total number of emails you wish to send within your 30 day billing cycle. I like to compare this to a cell phone plan. I know that for every month I have 1000 minutes available to me. It doesn’t matter how many different phone numbers I call. In fact, there is no limit to how many numbers I can call. As long as I keep my usage to 1000 minutes or under each month, I am good to go. One month I may decide to call 1000 people and talk to each one for 1 minute at a time (not advisable by the way). Another month I may decide to call 200 numbers and talk for 5 minutes each. I am given that freedom and I like it. If you decide to go with the “Email Marketing Plan,” you will have that choice as well. You just need to watch your email usage throughout the month. If you send any emails over your limit, you will be charged for the overages. Email List Plan My cell phone company also offers another kind of plan for me, just like Benchmark Email offers another kind of plan for you. It is a sort of “Frequent Contacts” plan, or here at Benchmark we call it Email List Plan. Users who decide to go this route will be paying based on the number of contacts they have in their account. This is helpful for clients who email the same group of people multiple times in one month. It removes the worry of “How many emails am I at now?” and instead allows you the freedom to contact them when you need to. The plan with the cell phone company works in the same way. Some consumers only call 4-5 contacts every month. For them, they are allowed unlimited minutes to those specially selected contacts. If you decide to go with the “List Plan” option, you will be able to have a specially selected group of contacts that you can email many times in one month. Unfortunately, we do still set a limit to how many times you can email that same group of subscribers. The limit is 7 times per month and this is because anything more than that might result in higher levels of spam complaints. If you feel you need more than 7 times per month, you can contact us and we might be able to work something out. Which Works Best for Your Email Marketing? When making the decision between paying for the emails sent or paying for the number of contacts, try to keep in mind what your needs are at this specific moment. We do offer the flexibility to change from one type of plan to another, so you are never locked in with your choice. Anytime you feel the need to switch over from one type to the other, simply contact us by either email, phone or through live chat and we can make that adjustment for you. As always, any time you are changing plans, please do so before your next billing cycle to avoid being charged twice.
Open and informative communication within an organization always increases participation and encourages involvement. Through church newsletters, a congregation has the opportunity to better incorporate themselves as more essential contributors to the church. Regularly published email newsletters are an effective way for the clergy and other staff members to continuously contribute relevant information that helps keep the congregation and the greater religious community informed about the latest happenings in the church. Here are 5 inspired topics to help improve your church newsletter. 1. News Routinely include a news story that is directly related to the church or the surrounding community. Create posts in this theme that answer the five Ws: who, what, when, where and why. Reserve this section of the newsletter specifically for events that have either passed or that are coming up, and keep this section near the front as an introduction to your newsletter. These types of posts will usually be dry and to the point but easy to write and consistently available. Use this topical information as preliminary reading to warm up to your readers. 2. Profile Try to think of topics that would be of interest to the vast majority of congregants, including profiles of long lasting members, authors of books on faith or overlooked members of the church providing volunteer services. This section can also be used to introduce new members of the congregation that have an interesting background they don’t mind sharing. Craft these articles with the intent of strengthening community ties and encouraging connections among the churchgoers. 3. Community Reach out to the congregation and involve members of the church as much as possible. Ask them to participate by voicing their opinions on columns or perhaps contributing photos of their volunteer efforts abroad. The more members of your church are involved with the newsletter, the more the content will naturally cater to their interests and concerns. 4. Inspirational This may be the most important section of the newsletter. Find members of the congregation that want to share their personal experiences with God and write about it to inspire others. Perhaps God put them through an obstacle; they witnessed a modern day miracle; or they simply have an inspirational story of courage and faith. Members of the congregation will see this as the section of the newsletter that truly strengthens bonds within the church through a shared faith. 5. Scripture of the Month Choose a scripture with a theme that parallels that of the sermons or Bible Study lessons of the month. Also, include scriptures that you have personally found encouraging and share your interpretation of its meaning. There is no need to feel like a profound and enlightening statement is necessary. This is merely a way for the newsletter to encourage insightful conversation about the scripture outside of the church. Don’t forget to include the Book, Chapter and verse numbers. Routinely incorporate these 5 topics into your church newsletter to increase participation and encourage involvement within your religious community.