The succulent grape, the aromatic red, a dry chardonnay, the eternal fizz of a celebratory bubbly... There is something about wine, its fragrances and varietals, that delights the senses and sends a tingle into even a casual taster\'s tongue. Of course, wine is a communal pleasure and can be enjoyed from every sort of setting whether it comes in boxes or ancient casks. Of an estimated 30,000 wineries around the world, nearly a quarter are based in the United States. They range in size from huge corporate brands to kitchen table mom and pops. Fortuitously, the internet has proven a great equalizer in terms of raising awareness and winery marketing has yet to be distilled to its finest form. If you operate a winery, are thinking of starting your own brand, or even would like to see how an industry takes advantage of focused email marketing, read Benchmark Email\'s free guide on Winery Email Marketing. Commissioned as a white paper and filled with comprehensive details and interviews, Winery Email Marketing covers over 150 wineries to explore how wine makers and distributors are currently using newsletters and marketing metrics (or not) and how email statistics and subscribers can be optimized to their fullest advantage. The guide covers a range of topics including (but not limited to): Individual Winery Approaches to Email Marketing Building Subscriber Lists Winery Email Marketing Short Term and Long Term Goals Conversion Rates Branding by Designing the Message Testing with Varying Content Privacy Policies and CAN-SPAM Compliance Head on over to our Email Marketing Manuals section to discover Winery Email Marketing: The Successes, the Shortcomings, and the Solutions.
I\'ve been tweeting for a couple weeks now with all sorts of great information on holiday email marketing. I\'ve also been paying more attention to holiday emails sent to me. This morning, an email from Crumbs Bake Shop caught my attention. I would be lying if I said this post wasn\'t motivated by the excuse to stare at these delectable treats for a little while. Can you blame me? At least they\'re on my computer screen and not on my desk. Otherwise they\'d already be in my belly. The email itself is quite simple: a headline, three sentences, a link with a simple call to action and a picture of cupcakes. In fact, the cupcakes in the email looked so good that I clicked on through to the website...which brings me to the point of my post. Make Sure Your Landing Page Matches the Links in Your Email Crumbs did a great job of making sure that the landing page made sense, coming from the email. The email promotion itself suggests cupcakes for dessert this Thanksgiving. The link directs you to their cupcake page on their website. Not only that, but the holiday-themed cupcakes were all at the top, above the fold. A subscriber coming into the website couldn\'t possibly miss what you wanted them to see. From Start to Finish Granted, I\'m not ordering Crumbs for Thanksgiving. I\'m going back home to Chicago and their bakery hasn\'t opened there yet. Thus, I can\'t say how their check-out process goes. I do know that if I were Crumbs, I would try and get the customer to re-up by offering a discount on Christmas or Hanukkah cupcakes at check-out if the customer were to order right then and there. This would be a mutually beneficial tactic. Crumbs would more than likely boost their holiday cupcake sales. The customer would not only get an additional discount for ordering their cupcakes early but also have dessert crossed off their holiday checklist. There are so many ways that Crumbs could have gone wrong with this campaign. They didn\'t go overboard with their sales pitch in the Thanksgiving email. It was simple and the copy was playfully tied into the holiday saying, \"watch your family gobble them up.\" Next, the link pushed the recipient to the appropriate landing page. The page\'s design and layout makes sense in relation to the email and keeps the customer\'s attention on the holiday-themed cupcakes. I may not be having Crumbs for dessert on Thanksgiving, but I just may tonight!
Halloween has passed and the elections are over. Now what are we supposed to do? Thanksgiving isn’t for a few weeks. In terms of email marketing, you should have started planning for your holiday email campaigns already. I spent my time griping about Quiznos inconsistent email promotions, but we’ll get to that later. Let’s get to some more productive topics first. What to Do When Your IP Address Winds Up on a Blacklist Our deliverability specialists break down the steps to be followed when your IP address is blacklisted. Luckily, your email marketing through Benchmark Email isn’t at risk of this. Avoiding the Inadvertent Email Insult Insulting your subscribers is never a good idea - even if it’s an accident or even if you really wanted to. We’re here for you with a list of some instances where you might inadvertently insult your recipients, and we’ll show you how to prevent it. In today’s world, it’s especially important to double check your emails. Make sure you are avoiding the inadvertent email insult. Email Marketing About Town - My Quiznos Promo No-Show If you’re like me, you’re hungry by now (apparently reading three paragraphs is all it takes). Hunger was just what led me to discover the inconsistent email promotions from Quiznos. First they didn’t send the promo at all. Then it was the wrong promo - after being promised a free sub. See how you can avoid email promo inconsistencies. Hope your candy hangover has subsided and you’re already getting excited for Thanksgiving. I know I am. I’ll be returning to Chicago for my first time in over a year, excited to see my family and friends. If your brains aren’t totally on holiday yet, be sure to check out our We Do It For You Email Contest. You can win three free months of our full service email marketing program.
Last week on my lunch break, I stopped into the Quiznos down the street from our offices. As I waited for my sandwich to make its way through the toaster, I noticed a display advertising their Q-Club. The sign touted $1 off a regular sub for singing up. All I had to do was text \"qclub\" and my email address to the number listed. Easy enough. I sent the text in before starting in on my sandwich and received a text back immediately. The text welcomed me to the Q-Club and told me to expect an email with my discount within 24 hours. They also gave me an option to re-up and receive text updates as well. No thanks. This was on a Thursday. Friday came and went with no email promotion. So did the weekend. Monday passed and still no Q-Club coupon. I went back to Quiznos on Tuesday, having given up on Q-Club at this point. I just wanted a sandwich. Oddly enough, there was no more display in the restaurant. Curious, I came back to the office and went to Quiznos\' website. They still advertised the Q-Club on the website, but the offer was different. Now they were offering a free small sub or half a toasty favorite with the purchase of chips and a regular fountain drink. That seemed even better than $1 off, so I signed up through the website. This time, I received an email from Quiznos almost immediately welcoming me to the Q-Club. It told me to expect offers in my inbox and to click on the link to receive my coupon. Problem is, the coupon was for the $1 off a sub, not the new offer of a free small sub. Come on, Quiznos! I get that Quiznos is a national chain with hundreds, if not thousands of locations. Perhaps different locations run different promotions, but I don\'t see how they can advertise something on their website and not follow through with it. There is a lesson to be learned here. All communication channels - whether it be your website, email or social networks - need to have a consistent message. I\'m not saying that I dislike Quiznos now, but I may head to Subway if they follow through with their discounts and offers. Don\'t let that happen to your company.