Tags: email

The Best Blog Posts on Email Marketing

Beyond • October 11, 2015

Over time, we’ve developed a digital library of the best email marketing articles on the web. This can be a lot for anyone to sift through, so we’re doing to sifting for you. Whether you’re new to Benchmark or are looking for refresher course on what matters to most, here’s your focused summary of the best email marketing blog posts. How to get Gifs and Memes in Email Campaigns This post is all about gifs and memes, which are particularly important if you’re going to be catering to a millennial audience. The best takeaway from the post is, “If you’re using gifs, you want to make sure you’re using it to further your email campaign rather than distract from it. For example, it’s a great way to showcase your product or initiate how a client can engage with your brand.” (Continue Reading) Millennials Haven’t Ditched Email for Social Media If you think that email marketing is outdated and that all Millennials have ditched it for social media, think again. The best takeaway from the post is, “You also want their attention in a one-on-one capacity, and you’re going to secure that through visually driven email marketing campaigns. There’s another strain of thought along this these lines and that’s that Millennials only use email for business – even the influential savvy type with money to invest. On that theory, here are 2 facts: (1) Millennials tend to keep email for business, but they’re still interested in inviting businesses into their inboxes to take advantage of promotion; (2) Email is for serious business, while social media is still for socializing. On that note, Millennials aren’t moving away from email so much as they’re utilizing more channels to communicate.” (Continue Reading) The Essence of Email Marketing It can be overwhelming to grasp all the different aspects of email marketing, which is why a blog post on quotes is a helpful and light-hearted way to underscore why we do it and why it matters. The best takeaway is, “Bait without a hook is just food.\" – John Hayes on email CTAs…Think about which of these quotes made you stop and think for a bit. If you had to stop and think about it, chances are it’s a gap in your current email marketing campaign. The next step is to chart out where you are now and where you want to go. What action do you want your audience to follow through on when they get your email marketing campaign. Are you looking for a sale, a social share, a conversation or some other type of action? Once you can identify that, you can pair the gaps you discovered here and start creating a strategy.” (Continue Reading) Rescuing Your Email Campaigns From the \"Junk\" Folder It doesn’t matter how hard you work on your email marketing campaigns … if no one is seeing them. On that note, the most important takeaway is, “Certain email servers have more sensitive spam triggers than others, which means that they’re more inclined to toss your campaign into a slush pile. How an email server treats email content will depend on the server. There’s another more challenging face to this problem: you ultimately have zero control of other people’s email servers.” (Continue Reading)


Read More
Benchmark Email Eventbrite Integration

Benchmark Email Eventbrite Integration

Beyond • October 9, 2015

Have you been using Eventbrite to create and operate your events? Now you can boost attendance at your events thanks to the new Benchmark Email Eventbrite integration. It\'s a template integration, meaning there\'s templates awaiting you in your Benchmark Email account that will enable you to promote one or multiple Eventbrite events. You can easily integrate your Eventbrite account on the Integrations page in the User Menu at the top right. Or you can simply do it during the email creation process. Here are the steps to follow: Log into Benchmark Email Click on Create Email and choose the Drag & Drop Editor Complete step 1 \"Describe\" Complete step 2 \"List\" Click \"Template\" Filter for Integrations > Eventbrite Select an Eventbrite Template When prompted, log into Eventbrite Select Template Select Event It is important to note that if a change is made to an event within your Eventbrite account, it will not automatically update in your Benchmark account (if the email has already been integrated). You will need to manually update the information in your Benchmark Email account. Please understand that Benchmark Email cannot provide support for your Eventbrite account, only the Benchmark side of the integration equation.


Read More
For Beginners: The Best Advice on Email Marketing From Around the Web

For Beginners: The Best Advice on Email Marketing From Around the Web

Beyond • October 9, 2015

There’s a lot of great advice on email marketing on the web, but it can be challenging and time-consuming to sift through all that information. This is particularly the case for novice marketing or entrepreneurs who are faced with either very little support or working knowledge of how to move forward. This is for you: a custom curated roadmap on what you need to know to get your email marketing off the ground. Send a welcome email. It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty. [Forbes] Know your spam rules. A lot of innocent people send spam because they didn’t know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you’re allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don’t have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don’t forget to remind subscribers how they got on your list in the first place. [Forbes] Make it Scannable. Your subscribers are busy people who get a lot of email, so it’s safe to assume you don’t have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what’s in store. If you’re sending a long article, consider inserting a “read more” link so people can get to the rest when it’s convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best. [Forbes] Become a Brand, Not Just a Business. You\'ve built a strong following, an engaged audience, and possibly even demand and requests for more. Your email strategies and tactics have gotten you this far. Now\'s the time to strengthen all these components to help you evolve into a brand, not just a business. Make sure there is maximum consistency for your users to experience. In addition to using the same logo and color scheme, how about your tone, font and writing style? Becoming a brand means you\'re providing consistent solutions and experiences based on your customers\' wants and needs, regardless of platform. This also may mean that you\'ve evolved beyond your Facebook and Twitter accounts. Not every brand needs seven social networks, but they do need relevant interactions where their customers are. Let\'s say your images are yielding a stronger click-through rate in emails. Consider creating an infographic for your Pinterest account. Or, if customers don\'t have a regular consumption pattern for your content and engage with your YouTube videos, think about launching a Periscope Q&A session (promoting it via email, of course) around a new product launch or simply to provide three tips that came to you that day. [HuffPo] Other tips include making it easy to people to subscribe at letting them know what they can expect at the time of subscription. You should also think about mobile: is it easy for mobile users to sign up for your email campaigns and access your campaigns as they’re published. And last but certainly not least, is messaging: does each campaign harness the opportunity for messaging?


Read More
Getting it Wrong: The Issue with Using Graphics in Email Campaigns

Getting it Wrong: The Issue with Using Graphics in Email Campaigns

Beyond • October 3, 2015

The use graphics or to not use graphics – that is the question for many many in marketing. On the one hand, graphics can be gorgeous visual statements that drive the message. They can be used as the entire communication piece, with text embedded in through Photoshop; they can be used to further the narrative with artfully placed graphics; or they can be strategically used in an email signature as a punctuated after-thought to driver readers to a landing page. On the other hand, they can also hinder communications if they’re not properly downloaded. There are a few reasons this happens, and you’re probably on the receiving end of some of these reasons too. The root of the problem lies in email server types. The fact is, not all email servers are the same. Some will be more friendly to images, and others (like Outlook) will not. Outlook, which is the most commonly used business email, tends to be a problem for many – and there’s the common misinterpretation that there’s no way to bypass the picture block. There is. The are three reasons pictures get blocked in servers like Outlook: You’re either blocking external content Your SecureTemp folder is “full” You have Word’s “picture placeholder” setting enabled If most of your recipients are outlook users, you can guide them on how to unblock pictures in servers like Outlook through very simple steps. The challenge is doing this remotely or through instructions alone with most of the population still isn’t tech savvy when it comes to understanding the mechanics of things like email settings. Another commonly used email server is Gmail, which also has the same graphic downloading problem as Outlook. To bypass the obstacle, you need to encourage subscribers to disable their HTTPS settings for their Gmail account. Beyond Outlook and Gmail, you’ll encounter problems with Hotmail, Yahoo and even mobile technology. In each instances, you’ll have to communicate to your subscribers on enable multiple types of email servers since you couldn’t possibly know what the various types of commonly used servers are from a list of let’s say 200 to 2000 subscribers. The solution here is draft a text email that lists out the steps for various servers. Even better solution is to rigorously rely on an email marketing platform. The only surefire way to bypass the graphics issue is to use an email campaign template for all email communications. The template will ensure that images, gifs, and videos are framed in a way that support the content, and the marketing campaign will have a text-only option as well as an html viewing option. This way, both types of users are able to access your communication the way they prefer rather than being forced down a messy graphics funnel.


Read More
Benchmark Email Zoho Integrations: Relationships Delivered

Benchmark Email Zoho Integrations: Relationships Delivered

Beyond • October 2, 2015

Back in our grandparents’ day, it was a common situation for them to drive to a grocery store and realize that they left their grocery list at home, and would have to drive all the way back to house to get it. Nowadays, we have a list directly on our mobile phones so it is hard to imagine a time and place where we don’t have easy access at our fingertips. Even though driving back and forth from grocery store to home is an inconvenience, let’s take it to a larger scale and imagine running a company with just relying on a couple of pieces of paper. It’s just no possible. Not only is there too many things to just cram into one list, but we also live in a mobile world where the best chance of surviving is if you have every required information stored digitally and in one place. Raja Selarka owns Cornet (HK) Ltd, an import-export business that purchases consumer and household goods from China and exports them worldwide. That is a business that requires a lot of micromanaging and organization. For more than a decade, he used Outlook Express to keep tabs on all aspects of his business. We all know Outlook Express, the free application that comes pre-installed with Windows. With an import-export company, do you think Outlook Express can handle all the necessities that Selarka has to keep track of? With client meetings, delivery times, emailing vendors and suppliers, etc., there are just too many things that must be maintained at that same time. Plus, all those information must be with him at all times, so it had to be accessible for Serlarka no matter where he is. Then, Zoho changed his life. He was introduced to the world of CRM and saw how the easy-to-use and highly functional system allowed his day-to-day work life run more smoothly. Specifically for his business, Selarka found the most benefits from contact information and invoicing all in one window, as oppose to having to shuffle through multiple applications. Also for convenience, Selarka can store all of his company’s pricing info in the CRM so that if he comes across a potential customer, he has easy access to it. As a result, he is now a loyal fan of Zoho, stating, “If you have Zoho, you don’t need anything else.” We completely agree. Don\'t forget, with the Benchmark Email Zoho integration you can directly import your Zoho contacts into your Benchmark Email account and further your relationships via email marketing campaigns.


Read More
Benchmark Email Survey Monkey Integration

Benchmark Email Survey Monkey Integration

Beyond • September 28, 2015

Are you sending surveys to your customers with SurveyMonkey? Gaining consumer feedback just got easier thanks to a brand new integration with Benchmark Email and SurveyMonkey. This is a template integration, meaning we\'ve got templates designed for the very purpose of integrating with and sending out your surveys to your customers and subscribers. You can integrate your SurveyMonkey account on the Integrations page in the User Menu at the top right. Or you can simply do it during the email creation process. Here are the steps to follow: Log into Benchmark Email Click on Create Email and choose the Drag & Drop Editor Complete step 1: \"Describe\" Complete step 2: \"List\" Click \"Template\" Filter for Integrations > SurveyMonkey Select SurveyMonkey Template When prompted, log into SurveyMonkey Select Template Select Survey and Weblink Click Next Module to continue There are a few template layouts to choose from. While many of the elements are customizable, it\'s important to make sure you don\'t change the URL attached to the button. Another thing to note is that this integration enables you to send your Survey Monkey survey using the power of email marketing with Benchmark Email. However, you\'ll have to login to your Survey Monkey account to view the results of your survey.


Read More
Organizations: Blueprint of the Ultimate Newsletter Update

Organizations: Blueprint of the Ultimate Newsletter Update

Beyond • September 17, 2015

The Holy Grail of newsletter updates are those that can address your mission, underscore your values and offer updates that members will see as vital pieces of information. If you’re at the helm of your marketing campaign and are charged with the task to create a newsletter that achieves just this – this is how you do that. From top to bottom, you’ll need to have a structure that meets needs and can be replicated weekly to maintain message and campaign consistency. It starts with design. You want to have a clean design with lots of use of white space, using color only as an accent to draw attention to the next sentence and help move the reader along. Since your email newsletter is going to be more content-heavy than other newsletters, it’s important to get the design right. While your creative team is working on the design – which will happen just once for a template and you’ll need to give them about 2-3 weeks to do it – you’re going to move onto drafting content. Underneath the branded banner, you’ll want to offer some insightful quote. It can be about your key issues. It can be from your CEO or someone in leadership. It can be something else. A quote is a great way to hook a reader in and offer them a bite-sized piece of info to grab onto. After the quote, you’ll have to have one or two key announcements. Ask yourself, what’s really going on this week or this month that stands out. What’s something people need to know about right now. Keep in mind that your update should be about 30-70 words long, which is very tight copy. Since your email newsletter update is on the longer side, you’re going to need to keep every messaging tight and effective. If need be, you can link out to a landing page to offer readers more information. Or perhaps, it might even be a good idea to have a link to email the appropriate person for more info. The part that comes next is the “candy bar” content in the middle of your newsletter. This is the strategically placed in the center of the newsletter in order to entice readers to have reached that far – and to break up the content. This section should be on the visual side. Do you have any photos to share? This is the place to do that. Do you have any other key landing pages you want to direct readers to, or perhaps a call to attention? If so, anchor it with a beautiful visual and you’ve got your candy bar. Perhaps your company is really driven by clients or members – if so, this is the place to features some member-generated email marketing content. The last section is news items. You want your newsletter to feature a section that curates top news for your readers in the key categories that you’d like to cover or highlight. Curated news within your newsletter is a great way to create content quickly, but what you curate is also an opportunity to showcase how you as a company are different. What value or perspective do you bring through curated news items and what themes can you stitch together by featuring these items?


Read More
Millennials Haven’t Ditched Email for Social Media

Millennials Haven’t Ditched Email for Social Media

Beyond • September 13, 2015

Millennial driven businesses may find themselves in a tricky situation when trying to target sales through email marketing. The common misconception is that Millennials are no longer on emails; instead, they’re using social media as a prime means of communication. This is true … and this is also not true. Socially, Millennials are driven to social media. However, marketing to them on social media is tougher than it looks. Millennials hop-scotch platforms based on popularity. It was Facebook, then Tumblr, Pinterest, Instagram, Snapchat and Vine. Now it’s an amorphous mix of few – and even that is guaranteed to change as platforms and user trends shift. The one thing that remains constant is email marketing. Millennials are still on email – some more than others. Millennials with job and purchase power are definitely on email and they’re paying attention to the campaigns you’re sending. Those who were still lack email as a core means of communication aren’t the type of long-term clientele you need or want anyway. You want powerful Millennials who have influence, are looking to stand out, and can buy. You also want their attention in a one-on-one capacity, and you’re going to secure that through visually driven email marketing campaigns. There’s another strain of thought along this these lines and that’s that Millennials only use email for business – even the influential savvy type with money to invest. On that theory, here are 2 facts: Millennials tend to keep email for business, but they’re still interested in inviting businesses into their inboxes to take advantage of promotion. Email is for serious business, while social media is still for socializing. On that note, Millennials aren’t moving away from email so much as they’re utilizing more channels to communicate. They might use Pinterest for browsing; Instagram for keeping up with their friends; Facebook for banter; and Twitter for rapid fire information gathering. In fact, the average Millennial isn’t so average in how they engage social media. Usage tends to always vary based on the individual, the goals, and the access to free time and resources to really engage in these mediums. For example, Instagram is where aspiring stylists and creative are. They’ll browse through Instagram and see what everyone else is doing, and they’ll be on there to share their own creations. However, serious retail players should be present on Instagram in a ‘street’ capacity, but they still need to elevate their communication strategy by also sending out email campaigns. This is how it’s done. A good rule of thumb is to send your current email list a survey with a 20% off coupon at the end of the survey, and really see what digital traffic patterns are like for your consumer group. It’s also worthwhile to invest in some competitive analysis, starting with signing up for the email campaigns of your top five competitors and cross reference those marketing campaigns with their social media initiatives. In order to understand Millennials, you have to speak to them and you also have to see what’s been working for others in the same industry. But above all, stay ahead of the curve: know what’s coming around the bend. The best way to do that is to hire a team of Millennials.


Read More
Come and meet us at the eCommerce Expo 2015

Come and meet us at the eCommerce Expo 2015

Beyond • September 13, 2015

eCommerce Expo 2015 Fact File: Where is it? Olympia London Where to find us? Stand 382 When? 30 September - 1 October The eCommerce Expo 2015, at the Olympia Conference Centre in London, is a key event in the eCommerce calendar and an unmissable event for businesses big and small. It takes place between 30 September and 1 October and, not only is it free, but it’s also packed full of networking and educational content: choose from over 70 seminar sessions, visit over 180 ecommerce technologies and product providers, network, meet innovative start-ups and get expert advice and training. What’s more, this is Benchmark Email’s first UK exhibition so it’s the perfect opportunity to come and meet us in person at stand 382. We can’t wait to meet you either so we’ll be there with members of our technical support team who will be more than happy to answer all your questions. Just don’t forget to CLICK HERE in order to register for the event and make a date with Benchmark Email. We’re sure it’ll be love at first sight ;)


Read More
Top 4 Reasons You Need Video Email Campaigns

Top 4 Reasons You Need Video Email Campaigns

Beyond • September 10, 2015

Despite email marketing still being one of the most effective means of communication to a target audience – there’s still one issue: they need to read them. Regardless of what type of audience you have, you’re battling for their attention span. If you’re in retail, then your content is image heavy. If you’re detailing with a chunk of information, then you’re straddled with a lot of text that a reader has to get through. Both scenarios would benefit from video email campaigns. The former gets another layer of creative visual assets shared with their demographic, while the later gets to stream text heavy content into more engaging media files. Full Product Reviews Images are one thing, but most female shoppers have a hard time trusting the images, especially if it’s a textile. Having a video product review offers a more tangible way to experience the product – and it helps increase sales. Products that are felt and touched by the host offer a sort of tactile experience that “connects” the shopper with the product. This is why in home shopping networks, products are often touched and explored or played with rather than just on display. The former experience creates intimacy, trust and curiosity while the latter is remote and detached. Video Testimonials Send out video testimonials by encouraging “…one of your most loyal, happy customers to create a video testimonial to your business and send it out to all your recipients. If you can include more than one, go for it. If not, just showcase the best one to encourage others to be excited about your business or organization.” On that note, any kind of testimonial or exchange can be shared via video, include and particularly interviews. Message from the CEO Create a message from your CEO to your customers, which can be tactically used to push key messages that really need to be communicated, adopted and acted upon. Having your CEO – or key face of the company or organization – give a personal message also create a direct connection and offers access to top tier personnel without your busy executive needing to go out of their way or eat up valuable time with in person meetings. Direct to a Landing Page There are a multitude of ways that marketers can employ videos for email marketing purposes. In addition to triggering greater interest in the message that’s being delivered, it can also be used to direct readers to a specific landing page. Most landing pages require action, and it’s incredibly hard to encourage action without offering something in return or being crystal clear in your messaging. Now that you know “why,” the next step is starting your first video email marketing campaign – and mastering it! If there’s one takeaway, it’s to remember that videos are a lot more difficult and time consuming to produce than traditional text-based content. Don’t overshoot – start with one a month or one every two weeks and get your footing before trying to take on doing more. The quality, pace and feel of your video will improve over time as with anything else.


Read More
1 2 3 4 5 6 7 26