Due to recent policy changes with Facebook, you may have seen some issues with the Benchmark Email integration with Facebook. Don’t fret. It’s a simple fix and is merely an issue of Facebook acquiring new permissions. When logged into your Benchmark Email account, click on the My Account Tab. Select the Integration box (or click straight from your Benchmark Dashboard). You will need to disconnect your account. Then click the Connect box to reconnect your Facebook account. Allow the new permissions and your Facebook integration will be back in working order.
I hope all of you found some fun new toys under the Christmas tree or Chanukah bush this year (or however else your faith and family may bring you presents). While everyone was sipping on egg nog this past weekend, we were preparing a new toy for our users. We have added the option to insert a greeting into your emails. Holiday season or not, we could all stand to be a little friendlier. A personalized greeting in your email campaigns shows your subscribers that they\'re more than just an address. To include a personalized greeting in your email, first select the block in the editor that you want to add the greeting to. Within the block, click where you would like the greeting to appear. Select Greeting from the Insert Additional Elements section on the lefthand side of your screen. A box will pop up allowing you to customize the greeting. Dear is the default for the Primary Greeting but it can be changed. You can choose First Name, Last Name or both First Name & Last Name. The Primary Greeting will display whatever contact information you set to appear. If there is no information for a particular contact, the greeting will go to the Alternative Greeting. This can be something simple like Greetings! (which is the default). For example, if you choose First Name in the Primary Greeting, the Alternative Greeting will display for any contact who has the first name blank in your contact information. Personalization is a great way to engage your subscribers. People will be less likely to tune out your communications if they feel like an email is tailored exclusively for them. Targeted email marketing takes more than just adding a personalized greeting to an email, but it\'s the best place to start!
Merry Christmas, everybody. Can you believe it\'s already here? I can\'t. I hope you all have a great weekend with your family and friends - whether you\'re celebrating the holiday or not. At the very least, go eat some Chinese food and see a movie. That\'s what my people do. Speaking of what people do, here\'s what we were up to at Benchmark Email this week. Support Update: Link Directly to Documents Christmas time means new toys for all the good girls and boys...and for our users. That is if you consider a new feature a new toy. We do. Check out our latest support update on how to upload documents into your emails and newsletters. New Benchmark Email Software Features More new toys! Just go with it. Color coded code! Say that 10 times fast. OK, It\'s not that hard, but it seemed like a fun idea. Check out these new Benchmark Email software features. HTML Tips & Tricks #3 - Header Alignment & Breaks There is currently a jackhammer going full blast outside our offices, making it increasingly difficult to write witty summaries for each blog post. It did have me thinking what the annoying thing for jackhammer operators would be, as they are for me. I\'ll take a quick break to ponder that while you read about HTML breaks in our HTML Tips & Tricks #3 - Header Alignment & Breaks. New Year\'s Resolutions for the Savvy Email Marketer It\'s that time of year. Have you made your New Year\'s resolutions yet? I say if you never make them, you can\'t break them. If you do want some goals to achieve, read through our newest guide: New Year\'s Resolutions for the Savvy Email Marketer. New Boxing Day Templates for the Holiday of Champions Do you know what Boxing Day is? I didn\'t. The evidence online was inconclusive. Making up my own answer was more fun. Won\'t you come take a stab at what Boxing Day is? Use a Boxing Day email template, and ask your subscribers what they think it is. ¡Feliz Nochebuena! Customize a Template for the Good Night The real Christmas party takes place in Spain and Latin American countries. Nochebuena is a late night celebration on Christmas Eve that sounds like way more fun than the traditional Christmases I have participated in. Wish your subscribers a ¡Feliz Nochebuena! Customize a Nochebuena email template. Making Good Email Videos Part 1: Why Doesn\'t My Voice Sound Professional? Video can be an incredibly powerful tool in your email marketing campaigns. If they don\'t look and sound professional, they won\'t be. People will often focus on the visual aspect, but how it sounds is just as important. Check out part 1 of making great email videos with Benchmark Email. Making Good Email Videos Part 2: Enough Sound, Let\'s Discuss the Visual Aspect This isn\'t a fashion magazine, it\'s a blog about email marketing. That doesn\'t mean we can\'t talk about looking good. Learn how to make your videos pop, and how to make successful email videos. Email Outperforms Many Online Activities Across Age Groups A study from the Pew Research Center looked at the internet habits of various generations. The results were interesting, and particularly in favor of email. Read on, and see how email dominates each generations\' online activity. Who Can Fatten Your Inbox? The Spammer Man Can (Part 2) Last week I spoofed a song for you and we introduced the top spamming industries. This week, learn how to stop bots from compromising your computer. That\'s more important than song spoofs anyways (a little piece of me died writing that sentence).
In August 2008, we began a broad, sweeping plan to re-imagine Benchmark Email. We\'re almost ready for launch. The new Benchmark Email will be faster and more powerful, completely redesigned and far easier to navigate than ever before. We\'ve kept the core features of Benchmark Email and added a slate of new ones, taking the things you loved most about the old system and re-packaging them in a dynamite new format. On the back end, every single line of code has been optimized. We\'ve even added a brand new infrastructure to make 100% certain that Benchmark is more powerful, scalable, stable and secure than ever before. We can\'t wait to unveil the new Benchmark and show you what we\'ve been working on, and we\'re certain you\'ll love it as well. Here\'s a list of some of the improvements we\'ve made: New Design and BrandingView Screenshots Email Creation made very simple One thing we went for with the new email creation module is simplicity. Some of you complained that the old system had too many steps and different elements, making things too confusing to create an email campaign in a flash. We\'ve listened to what you\'ve had to say and streamlined the entire process. We\'ve made things sleeker and faster than ever before. The last system had email creation and email campaigns in two separate sections. You had to go through two sets of steps. For the new Benchmark, we\'ve combined the two processes under one umbrella: \"Emails\" . We\'ve added an extra layer of efficiency to cut back on all those steps. Now you can pop in, select your layout, edit it and schedule your campaign in record time. If you\'re running up against the clock and have to create a campaign on a moment\'s notice, you\'ll now have that option. View Screenshots Surveys made very powerful Our new survey and polling section gives you even more options than before. You have two choices: create an email survey or paste one on your Website. You can even do both at the same time! We\'ve also created a set of pre-made email templates complete with generic questions. You can edit those questions to suit your needs or leave them intact. You can also customize your surveys down to the very last detail, adding your logo, changing the colors and fonts and more. Spreading the word on your survey is easy. Place a link in your email campaigns or paste the code directly on your site. Invite your clients to take your survey with an email invite. With our sophisticated, real-time reports, you can view the answers to your survey immediately after customers complete it, and even track how many surveys were completed. You can now export the survey results to a PDF. View Screenshots Email Campaign ArchiveDon\'t trash your emails after you\'ve sent them – put them online and gain an entirely new audience! With our email campaign archive feature, you can take your emails, gather them in one easy-to-find place, and turn them into Web pages that both your current customers and potential new customers can find. Let your viewers see your past promotions, how-to tips, company emails and newsletters and more, long after you\'ve sent them out to your audience. View Screenshots Graphical ReportsWith the new Benchmark Email graphical reports section, your data never looked so good. View your email campaigns autoresponders as colorful pie charts. See bar diagrams of your surveys and polls. Gain revealing, up-to-the-second insight and feedback via graphics and charts that can be refreshed and updated around the clock. View Screenshots But Wait, There\'s More! Here\'s a list of other changes that we think you\'re gonna like... All new Embed Videos -Embed YouTube videos in your emails. In case the email client does not support embedded videos, we redirect the viewer to a web version of your email to play the video All new \'Segment\' your Lists - Slice and dice your email lists based on any field in your Contact List. You can create a segment based on the sign up date, zip code or customer type. Any field, or combination of fields, can be the basis of your segment. All New Dashboard - The dashboard is now an actual dashboard. You get a birds eye view of your account, with statistics on your last sent Emails, graphs for Emails sent, Image Gallery usage. Revamped Infrastructure - We\'ve improved the underlying architecture of Benchmark to make everything faster, more stable, and even more secure. As a result, you can expect some very powerful new reports and new ways to manipulate your data in upcoming releases. Test Campaigns Work More Like Real Campaigns - In the past, test campaigns had some broken links and merge tags, and looked a little \"broken.\" In the new Benchmark Email, we made significant changes that make test campaigns work a lot more like real campaigns. Compare Email Performance - You can now compare your Email performance based on Opens, Bounces and Clicks. Survey Templates - We now have preformatted templates to kick-start your survey creation process. You can update the questions and options to suit your needs. Export Results to PDF - We now support export of most of your reports in PDF format. We\'ll be posting more about the new Benchmark Email as we get closer to launch. Right now, we’re undergoing final QA. The new Benchmark Email will launch in February, and will be automatic and totally free for all our customers.